Oktopost

FEBRUARY 26, 2024

Are you measuring the right B2B social media metrics? Many B2B organizations find themselves using social media management platforms originally crafted for B2C brands. As a result, these platforms often lack the nuanced insights needed to thoroughly gauge your social media performance and its impact on revenue.

B2B 62

B2B Metrics Social Media Social Media Management 62

agora pulse

DECEMBER 1, 2020

Find out how to make money as a social media marketing agency and learn how to set yours up for success. Services Your Social Media Marketing Agency Can Offer. If you’re new to the agency world, it’s easy to assume that yours should simply offer social media management. Community management.

Social Media 136

Social Media How To Social Media Management Marketing 136

Sherrilynne Starkie

MAY 9, 2018

This week's top 5 social media must-knows include Hootsuite and Pinterest, Google News and AI, New Buttons for Instagram, Facebook user loyalty and new features from WhatsApp. And Instagram is testing quick replies, so businesses can easily to respond to common questions about topics such as business hours or shipping rates.

News 170

News Google Social Media HootSuite 170

Sprout Social

SEPTEMBER 14, 2023

Customer marketing refers to marketing methods, campaigns and activities designed to build connection and loyalty with existing customers by elevating their experience with your brand or products. This can be done through re-sharing customer content, responding to reviews and going above and beyond with your social responses.

Strategy 118

Strategy Brands Content UGC 118

Sprout Social

FEBRUARY 15, 2024

Here’s a peek at some of the many ways audience engagement can benefit your brand: Increase brand loyalty When your audience engages with your brand, especially more than once, they are more likely to stick around for the long term. Your target audience feels that your brand understands them and their needs, which leads to brand loyalty.

Engagement 100

Engagement Tips Loyalty Metrics 100

Hootsuite

MAY 17, 2022

Here’s what a simple sales funnel looks like in the context of social media marketing : However, traditional sales funnels miss two important elements of modern marketing: loyalty and retention. After a purchase or conversion, the modern funnel opens back up and runs customers through: Loyalty rewards. Brand advocacy.

Instagram 120

Instagram How To Loyalty Discount 120

Oktopost

APRIL 26, 2021

But if it’s done in a vacuum, you’ll be missing out on what makes social media truly special and successful. Instead, you need to be hyper-focused on engaging with your social media audience. Third, you can answer questions that many of your prospects and customers might have. You can increase customer loyalty.

Engagement 157

Engagement Social Media How To Hubspot 157

Sprout Social

MAY 16, 2023

Emerging technologies, rising consumer expectations and a shifting social media marketing landscape have left many with questions on how to navigate this changing terrain. In fact, building brand reputation and loyalty is the #1 priority in the current economic environment. Attention-grabbing content is no longer enough.

Social Media 104

Social Media Loyalty Reputation Data 104

Sprout Social

AUGUST 16, 2023

It was a scene out of futuristic fiction—a decades-old bank collapsing mere hours after a social media post went viral. Soon, subsequent Tweets questioning the health of SVB went viral. For example, see how expense management solution company Brex creates content that speaks to the needs of their target audience.

Social Media 74

Social Media Banking Brands Sentiment 74

Sprout Social

AUGUST 30, 2021

By taking a social-first approach to creative production, businesses can avoid pushback from their social teams, last-minute requests for resized assets and low performance. Life of a social media manager: Them: here's a great pic to post. We've seen 1 million social posts. Me: It IS a great pic!

Campaign 137

Campaign Social Media Social Media Management Team 137

Sprout Social

JUNE 1, 2022

At times, it might seem that social media managers are stuck in silos, focused more on brand awareness than direct revenue impact. While it seems like two wildly different means to an end, there is value in merging the user data lifecycle teams capture with the insights and customer conversations happening on social.

Team 113

Team Marketing Collaboration Hubspot 113

Sprout Social

JANUARY 10, 2024

However, complaint management can also be a growth opportunity, providing insights to improve your products, services or customer experience. Turning a negative situation into a positive outcome will help win their loyalty and maybe even earn your brand public praise on social media.

Reputation 99

Reputation System Brands Knowledge Base 99

Hootsuite

MAY 6, 2024

A social inbox tool is an online tool designed to manage messages from multiple social media platforms in one place. With this type of software, you can manage and reply to all types of social interactions. Hootsuite is a comprehensive social media management tool. See it in action.

Tools 83

Tools HootSuite Team Social Media 83

The Realtime Report

JUNE 15, 2021

So to keep your customers happy and encourage loyalty, you have to work hard on improving customer service. One way to be proactive in supporting customers is by creating a knowledge base for the questions that they may ask before and after their transaction with you. Practice Proactive Customer Support. Make Sure to Follow Through.

Tips 103

Tips Survey FAQ Knowledge Base 103

Oktopost

MAY 12, 2021

Two out of every three customers will choose to purchase from a company where they feel they have brand loyalty. For B2B companies, earning loyalty from your brand community can win you repeat business and generate a pipeline of trusted referrals. Look at Starbucks’ customer loyalty rewards program. Social Media .

B2B 122

B2B Communities Brands Loyalty 122

agora pulse

NOVEMBER 10, 2020

Keep an eye on the number of clicks, the traffic volume from each channel, and the bounce rate for website visitors from social media channels. Monitor the number of questions or comments you receive, your team’s overall response time, and individual team members’ contributions. Zoho Social. Social media channels.

Analytics 179

Analytics Social Media Tools Price 179

agora pulse

DECEMBER 23, 2020

To monitor social media algorithm updates, feature rollouts, and new tactics, you probably read blogs or watch explainer videos. But what about when you need to master a new-to-you social platform or develop your skills? Social Media Explained: Untangling the World’s Most Misunderstood Business Trend | Mark Schaefer.

Skills 195

Skills Social Media Marketing Influencer 195

Sprout Social

JULY 15, 2021

Leaders who have worked in social since the beginning are now mapping uncharted waters, with critical questions to answer such as: How do I prevent burnout? If you’re asking similar questions, it might be time to expand your social team. 3 signs it’s time to expand your social media department.

Social Media 111

Social Media How To Collaboration Team 111

Hootsuite

OCTOBER 25, 2021

But the tl;dr of all of them is: people are on social media. Research shows that interaction — even briefly — with your brand on social media leads to increased brand awareness and loyalty , and influences purchasing behavior. That’s good news for you, since people are spending more time than ever on social media.

Social Media 142

Social Media HootSuite Meme Influencer 142

Buffer Social

SEPTEMBER 20, 2023

This is a thought that pops up many times throughout the day while I’m working as the Social Media Manager at Buffer. A Daily, Weekly, Monthly Social Media Management Checklist We’ve found before that social media managers have a full-time schedule getting all their many tasks accomplished.

Social Media 93

Social Media Notification Social Media Management Metrics 93

Hootsuite

APRIL 17, 2020

Some brands are using Facebook Messenger to drive loyalty and sales. Having a question or request go unanswered by a business is disappointing. If someone is reaching out with a question or suggestion, a snarky comment suggests you’re not taking the person or their concerns seriously. But millions more aren’t.

Brands 145

Brands Facebook HootSuite Badge 145

agora pulse

SEPTEMBER 21, 2019

Social media manager tip: Invest in social listening and monitoring tools to stay on top of any negative customer feedback and comments. Social media manager tip: Try the following when dealing with decreasing or shifting engagement. Your audience is shifting away from certain influencers.

Influencer 116

Influencer Social Media ROI Social Media Management 116

agora pulse

SEPTEMBER 21, 2019

Social media manager tip: Invest in social listening and monitoring tools to stay on top of any negative customer feedback and comments. Social media manager tip: Try the following when dealing with decreasing or shifting engagement. Your audience is shifting away from certain influencers.

Influencer 116

Influencer Social Media ROI Social Media Management 116

Keyhole.co

JUNE 19, 2023

If you want to harness the power of social media content for customer success to enhance loyalty, leading to a rise in customer success rates, read on. Leveraging user-generated content (UGC) No wonder, modern businesses are including social in their revenue marketing and customer success strategies.

Social Media 52

Social Media UGC Content Loyalty 52

Oktopost

JANUARY 12, 2021

We’ll answer all these questions – but first, let’s get a better understanding of what “customer experience” is and how it translates to B2B marketing. Can they answer your leads’ questions and guide them to the information they seek? Social Media . What is Customer Experience (CX)?

B2B 101

B2B Marketing Metrics Survey 101

Sprout Social

NOVEMBER 8, 2023

It helps you understand the nuances of emotion that drive satisfaction, loyalty and advocacy. Build brand loyalty Understanding what makes your customers tick helps you turn moderately satisfied buyers into loyal advocates of your business. Why do you need to analyze customer sentiment? Unhappy customers leave bad reviews. Here’s how.

Sentiment 105

Sentiment How To Analysis Review 105

agora pulse

APRIL 28, 2020

Learn from these gifted and experienced social media managers about what it takes to be successful in the social media industry. Are you hoping to become a social media manager, either for your own business or as a consultant to others? What is the best aspect of being a social media manager?

Social Media Management 161

Social Media Management Social Media How To Consultant 161

Sprout Social

APRIL 21, 2020

In the wake of COVID-19 , social media managers have had to reevaluate their strategies and content plans to account for changing consumer behavior. But even in a pandemic-free world, things change and businesses are thrown curveballs—and social teams are on the front lines of communicating and reacting to those changes.

How To 123

How To Social Media Management Metrics Team 123

Hootsuite

JULY 25, 2023

Conflict of interest Lawyers are required to avoid conflicts of interest that could compromise their loyalty to clients. This ensures undivided loyalty and prevents potential harm to clients. Avoid communication that indicates a relationship Inadvertently forming an attorney-client relationship is easier than you think on social media.

Social Media 79

Social Media Policies Guidelines HootSuite 79

Sprout Social

MAY 25, 2022

Have you test-driven the Sprout Social Salesforce integration yet? There’s a reason why more and more companies are linking their CRMs with social media management tools like Sprout. Social media and customer relationships go hand in hand. Doing so is a recipe for long-term loyalty and retention.

Team 105

Team B2B Platform Analytics 105

Sprout Social

JUNE 2, 2021

It’s the public social profiles, posts and ads that make it possible to reach a wide audience, but it’s the private, personalized experiences with businesses that bode well for customer loyalty. Starting today, Sprout Social will be expanding Messenger API support for Instagram for customers in phases over the coming months.

API 125

API Instagram Survey Conversation 125

Sprout Social

MARCH 12, 2021

With restrictions and vaccine availability at different stages in different locations, social marketers will need to plan for shifting timelines and the need to pivot on a dime. If we learned anything from last year, it’s that people will have many, many questions for businesses—and that social is often the first place they’ll go to ask.

Resources 94

Resources Social Media Management Publishing Social Media 94

Sprout Social

JUNE 15, 2023

By choosing the right social media management tools for nonprofits, you can proactively engage donors, volunteers and staff members, while saving your team valuable time and resources. But not all social media management platforms are created equal.

Social Media Management 110

Social Media Management Social Media Tools How To 110

Sprout Social

SEPTEMBER 14, 2020

Any social media manager will tell you part of the job is learning how to deal with and adapt to the unexpected. In 2020 alone, social marketers have had to pivot from their original strategies to deal with both a pandemic and nationwide protests.

Strategy 145

Strategy Marketing Sports Team 145

Sprout Social

FEBRUARY 26, 2024

So this month we scoured the internet looking for brands across industries—from pet products to business software to car insurance—who shine when responding on social. Each of these brands deliver A+ customer care , which translates to increased awareness, brand loyalty, positive sentiment and revenue.

Report 63

Report Atlassian Brands Sentiment 63

Sprout Social

AUGUST 28, 2023

Grammarly Grammarly helps anyone, from the CEO to the social media manager, churn out clear communications. Use Tidio to improve web conversions and generate leads with live chat to reduce churn rates and build customer loyalty. AI marketing tools for editing Not all marketers are grammarians.

Team 87

Team Tools Marketing Hubspot 87

Sprout Social

MARCH 12, 2020

Answering these questions will help create a clearer vision of how to put data in action at your business. It’s an immediately reactive strategy and enables you to hear all kinds of talk about your brand: reviews, product questions and even service complaints. Level up as a social media manager .

Data 95

Data Skills Meme Social Media Management 95