Convince & Convert

JULY 6, 2010

She leads the agency’s social media group, and has more than 20 years experience in consumer, technology, B2B and social media marketing. Take a look at the company’s philanthropic endeavors and cause-related initiatives, especially in the area of Corporate Social Responsibility (CSR). Don’t be Shy.

CSR 138

CSR Social Media Strategy Consultant 138

Convince & Convert

SEPTEMBER 14, 2010

The debate on Social CRM (sCRM) could easily become a distraction. As marketers, we need to reach our customers where they are and social media’s potential in that regard is unquestionable. However, for marketers, a social media address is insufficient to manage that channel.

Social Media 123

Social Media Social CRM Strategy Consultant 123

Convince & Convert

MAY 5, 2010

With free membership open to all women, JaneNation combines social networking with opinion collection. So, Lisa Beatty build JaneNation.com , a new opinion, information, and idea community just for women, that launched recently at the Marketing to Women conference.

Social Media 126

Social Media Case Study Strategy Study 126

Convince & Convert

SEPTEMBER 7, 2010

His tale of his switch of coffee loyalty from Tim Horton’s to McDonald’s is a documentary-style account of how real people perceive and are impacted by business details we all too often take for granted. (I link] UNcanny Insights From UnMarketing | Book Reviews | Social Media … | eBook Reviews [.]

Review 115

Review Social Media Social CRM Consultant 115

Techipedia: Tamar Weinberg

AUGUST 27, 2008

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Search Engine Optimization , Social Media > The Great Social Media Traffic Debate: Niche or General Networks? The Great Social Media Traffic Debate: Niche or General Networks?

Social Media 100

Social Media StumbleUpon SEO ROI 100

Convince & Convert

JULY 28, 2010

The Key to Social Media Success is Just 2 Letters Why Content Marketing Matters To Me And Should To You [link] Howie at Sky Pulse Media This is what Sky Pulse Media is built on. utilize whether they have an existing social media strategy or not. Jay, I'm impressed!

Social Media 150

Social Media Strategy Consultant B2B 150

Convince & Convert

APRIL 28, 2010

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. But now, social media is enabling companies to make influencer outreach a foundational marketing tactic.

Social Media 149

Social Media Strategy Influencer Social CRM 149

Buzz Marketing for Technology

JULY 7, 2008

Nuggets from Social Media workshops as of late… posted in Uncategorized |. The answer is NOT always social media/community - that would be another warning sign if it was. 6) Social Media is not new…just digitizing the norm: Reminded of this all the time. let us know what you think.

Communities 117

Communities Groups Groups Social Media 117

Convince & Convert

APRIL 13, 2010

While it pre-dates the Internet (and commercial air travel, ATMs, competitive eating, Red Bull and a lot of other stuff we take for granted), its core premise serves as the foundation for social media effectiveness. More to the point, oughtn't authors of social media marketing books stray away from writing such books?

Social Media 113

Social Media Strategy Influencer Education 113

Convince & Convert

JULY 14, 2010

His ramblings can be found at www.membershipjedi.com This post is a compilation of ideas born out of Jay’s post “ Why You’re the Key to Social Media Success ” in which he succinctly describes one of the biggest obstacles facing organization’s pursuit of social media effectiveness – corporate culture. Why ignore it?

Social Media 136

Social Media Strategy Metrics Organization 136

Convince & Convert

MAY 26, 2010

What you’re doing on Twitter isn’t a social media strategy, it’s a tools strategy. First, figure out how you’re going to be social, and then worry about how you’re going to do social. Create a social media steering group (cross-functional) for your company. Stelzner on Vimeo.

Social Media 135

Social Media Consultant Video Strategy 135

Convince & Convert

APRIL 14, 2010

Why can’t your social media program do that? The best – and most effective – social media programs aren’t based on promotions and message distribution. That’s understanding that social media success is a long putt, not a tap-in. That’s understanding the difference between selling and helping.

Social Media 129

Social Media Consultant Health Care Questions 129

Techipedia: Tamar Weinberg

MARCH 4, 2010

Now known as the “social media hotel&# of NYC, Roger Smith is attracting a really incredible bunch of people who have raved about the ambiance and the company’s approachability online. Thus, Roger Smith Hotel has made an impression on us through social media, particularly Twitter. Has it been a success?

Hotels 245

Hotels Social Media Communities Discount 245

Techipedia: Tamar Weinberg

MARCH 12, 2009

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Opinion , Social Media , Viral Marketing > When is Brand Evangelism a Crime? Exploring the Royal Caribbean Promotional Marketing Strategy When is Brand Evangelism a Crime? Send free stuff. Say thank you a lot.

Brands 133

Brands Message Boards Travel Forums 133

Techipedia: Tamar Weinberg

JULY 8, 2008

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Interviews , Marketing , Opinion , Social Media , Websites > What Traits Define a Social Media Marketer? What Traits Define a Social Media Marketer?

Social Media 163

Social Media Marketing Consultant Communities 163

Convince & Convert

JULY 22, 2010

While many businesses are excited about opportunities to reach their customers on the social web, few actually believe they have done so successfully. However, if a firm focuses on building brand loyalty with a small subset of customers, they may find that it has an exponential impact.

Social Media 129

Social Media Strategy Influencer Case Study 129

Convince & Convert

AUGUST 10, 2010

Raj Kadam is CEO of Viralheat , a social media listening platform (disclosure: I am a paid customer of Viralheat). McCann is CEO of Gist , a provider of real-time intelligence on your network of online contacts. If they are social media savvy, you can follow up via Twitter direct message.

Social CRM 134

Social CRM Influencer Klout Social Media 134

Convince & Convert

FEBRUARY 25, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Do You Know Your Customers Enough to be a Social Media Hit?

Social Media 117

Social Media Case Study Strategy Study 117

Convince & Convert

APRIL 15, 2010

It generates Web traffic (via search and social media linkages) and helps remove purchase impediments every day of every month. Creating and propagating smart, optimized content that succinctly answers those questions is the most direct line to sales and loyalty. Smart content creation doesn’t have an expiration date.

Content 125

Content Marketing Consultant Social Media 125

Convince & Convert

SEPTEMBER 1, 2010

There’s a huge gap between the perception of social media as an instant, free, can’t miss marketing opportunity and the reality of social media as a long-term, time-intensive customer loyalty and brand advocacy opportunity. The bottom line is that you need to EXPECT to fail in social media.

Social Media 121

Social Media Consultant Social CRM eBook 121

Techipedia: Tamar Weinberg

JUNE 16, 2010

If you look around the social web a lot like me, you will agree that most social media campaigns suck. Some people think social media is just fun. What do you think about using social media for business? Make sure all your social media profiles are complete with the most relevant information.

Questions 277

Questions Social Media How To Postrank 277

Convince & Convert

APRIL 22, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Social Media Too Big For Its Britches?

Social Media 129

Social Media Social CRM Loyalty Web 2.0 129

Convince & Convert

FEBRUARY 14, 2012

Ekaterina Walter is a social media strategist at Intel. She is a part of Intel’s Social Media Center of Excellence and is responsible for company-wide social media enablement and corporate social networking strategy. It’s Not Blog OR Social Network, it’s Blog AND Social Network.

Hitwise 131

Hitwise Tumblr Foursquare Hubspot 131

Webbiquity SMM

JANUARY 10, 2011

Having long ago passed MySpace as the most popular social network, Facebook recently replaced Google as the most-visited website in the U.S. 5 Ways for B2B Companies to Engage on Facebook by Social Media B2B. A Blog App for Your Fan Page by Trailblaze Social Media with Josh. People are busy.

Facebook 213

Facebook B2B Privacy MySpace 213

Convince & Convert

MARCH 16, 2010

Twitter’s role as a conduit for the Zeitgeist is unrivaled, and it has almost single-handedly ushered in the era of real-time search, and social CRM. But, it’s the online equivalent of HBO – important more because of who uses it and the media’s infatuation with it, rather than the actual size and impact of its audience.

Social Media 125

Social Media Strategy Foursquare Social CRM 125

Sprout Social

SEPTEMBER 7, 2023

When Meta announced the launch of Threads in early July, the tech company unveiled its plans for the fediverse, sparking conversations about the future of decentralized social media. The innovation is already gaining traction, but decentralized social media could change Web3 as we know it.

Social Media 116

Social Media Open Source Marketing Microblogging 116

Convince & Convert

APRIL 8, 2010

link] Wales Social Media The Truth About the iPad [link] #socialmedia #news [link] jaybaer Thanks for the comment Alyssa. If it was truly a vacation, iPad all the way. I find Kindle to be easier and better as a book device. Easier on the eyes, and light enough for one hand usage.

iPad 137

iPad Content iPhone Wireless 137

Techipedia: Tamar Weinberg

JANUARY 24, 2008

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Opinion , Social Media > Why Nobody Should Buy Digg Why Nobody Should Buy Digg by Tamar Weinberg on December 20, 2007 Share It hasn’t even been a week and my once positive outlook of Digg has come to a sour end.

Digg 104

Digg Buy StumbleUpon Social News 104

Convince & Convert

AUGUST 25, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Starbucks the Most Dangerous Competitor to Facebook?

Facebook 144

Facebook Yahoo Collaboration Social CRM 144

Convince & Convert

JUNE 23, 2010

Effective crowdsourcing delivers exactly this and it can super-charge your social media efforts along the way. Control Crowdsourcing, much like focused social media efforts, isn’t about giving up control, even though it seems that way before you start, just ask Scott Monty of Ford. (He

Crowdsourcing 122

Crowdsourcing Social Media Strategy Construction 122

Convince & Convert

SEPTEMBER 23, 2010

Whether it’s brand reputation management, PR and influencer outreach, customer service and social CRM, interacting with fans on a brand community, or just creating content that builds thought leadership – it all takes time. Social Media Time Management First, you have to make the time. So, you have two options.

Social Media 148

Social Media Strategy Energy Consultant 148

Convince & Convert

APRIL 7, 2010

There are three primary benefits: awareness via virality and social proof; loyalty and rewards; and market research. Recently, I had the good fortune of hosting the weekly #socialmedia chat (Tuesdays 9am Pacific) where social media types congregate on Twitter and answer three questions posed by the host.

Foursquare 152

Foursquare Analysis Consultant Mobile 152

Techipedia: Tamar Weinberg

DECEMBER 15, 2009

However, the number of SEOs I’ve come across are much fewer and farther between than social media marketers. In fact, I hear the same SEO names every day; I learn of a new “social media expert&# twice a day. Despite this, social media marketing is much more difficult than search engine optimization.

SEO 178

SEO Social Media Marketing Digg 178

Convince & Convert

SEPTEMBER 20, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Twitter for Business Even Worth the Trouble?

Social CRM 147

Social CRM Twitter B2B CoTweet 147

Convince & Convert

JUNE 16, 2010

And exceptional businesses are realizing tangible, meaningful outcomes using social media & mobile marketing. Create Demand, Not Messages Success with “social” marketing is becoming less about creating desire, positive sentiment or aspiration among customers. Find him at jeffmolander.com In this economy need is the new want.

Social Media 120

Social Media Strategy Mobile Consultant 120

Techipedia: Tamar Weinberg

JULY 30, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Opinion , Social Media > Kevin Rose: Digg’s Biggest Hypocrite Kevin Rose: Digg’s Biggest Hypocrite by Tamar Weinberg on November 7, 2007 Share You know what I find funny? A lot of people (e.g. Not a surprise.

Digg 100

Digg Reddit StumbleUpon URL 100