Hootsuite

APRIL 22, 2020

…Well, I guess technically it’s less of a club, and more of a list of really fascinating reads, perfect for a social media manager who wants to level up their game. Includes the tools, tricks, and daily routines used by three world-class social media experts. 10 of the best social media marketing books.

Social Media Management 145

Social Media Management Social Media Case Study HootSuite 145

Sprout Social

MAY 9, 2023

And the world of marketing is going through a tremendous change right now. Artificial intelligence (AI) marketing is taking on a bigger role with the advent of intelligent marketing tools and generative AI like ChatGPT, creating an abundance of opportunities for marketing teams to do more of what they already do best.

Sentiment 130

Sentiment Marketing Analysis Loyalty 130

agora pulse

AUGUST 22, 2018

Video marketing is an absolute must for social media managers today and with good reason. Adding video to your social media channels produces higher engagement, greater brand loyalty and more interest in your product or service. Video Marketing in 2018. Has it replaced content marketing?

Social Media Management 103

Social Media Management Video Social Media Tools 103

Hootsuite

JANUARY 18, 2024

It’s time to take your first steps into social media marketing. billion people are social media users. Worldwide, social users spend almost two and a half hours on social platforms each day. Find more eye-popping stats about social media here !) Your mind is ready. More than 4.95

Social Media 122

Social Media Tips HootSuite Marketing 122

Sprout Social

SEPTEMBER 18, 2023

Marketers are finding it increasingly difficult to set the right budget, optimize it and keep the leads flowing. Managing social media and other marketing channels in this economy can be challenging. Do your research You need to be aware of the market conditions to allocate the right marketing budget.

Marketing 128

Marketing How To Sample Samples 128

Sprout Social

SEPTEMBER 14, 2023

In marketing, brand awareness is a significant focus—in fact, it’s likely one of your main goals. This is where customer marketing comes in. Customer marketing is one of the most powerful ways you can forge and feed connections with your current audience base. What is customer marketing? In fact, it’s quite the opposite.

Strategy 121

Strategy Brands Content UGC 121

agora pulse

DECEMBER 1, 2020

Here’s an overview of the different ways you should be making money as a social media marketing agency. Whether you’re getting ready to launch your first marketing agency or you want to expand your current offerings, you have tons of options for generating revenue. Social media strategy.

Social Media 136

Social Media How To Social Media Management Marketing 136

agora pulse

NOVEMBER 21, 2019

As the world’s largest social media platform, Facebook is an essential channel for businesses, organizations, and public figures to market themselves online. For social media managers specifically, Facebook is a critical component in a well-rounded marketing toolbox. Facebook Page Management.

Social Media Management 141

Social Media Management Social Media Facebook Groups 141

agora pulse

DECEMBER 23, 2020

Need a good social media marketing book that fuels your learning and your career? Here’s our list of favorite reads for different aspects of social media. To monitor social media algorithm updates, feature rollouts, and new tactics, you probably read blogs or watch explainer videos.

Skills 195

Skills Social Media Marketing Influencer 195

Oktopost

FEBRUARY 26, 2024

Are you measuring the right B2B social media metrics? Many B2B organizations find themselves using social media management platforms originally crafted for B2C brands. B2B social media metrics and how they differ from B2C As a B2B marketer, you know at the end of the day, you’re marketing to people.

B2B 62

B2B Metrics Social Media Social Media Management 62

Hootsuite

SEPTEMBER 21, 2023

any social metric can turn into a “vanity” metric if you’re bragging about it without any context. Social media metrics are incredibly important for a social media manager and shouldn’t be ignored. Examples include the number of followers, likes, or comments on social media posts. Clear data.

Metrics 107

Metrics Examples Marketing HootSuite 107

Oktopost

NOVEMBER 22, 2023

Social media has revolutionized B2B marketing. Now an essential tool for all marketing efforts, it has changed how brands reach their customers, build awareness, and foster connections with their audiences. And businesses recognize the power of social media in driving tangible results.

B2B 117

B2B Trends Social Media UGC 117

Sprout Social

FEBRUARY 28, 2024

What is social media technology? At its core, social media technology is software designed to manage a company’s social media profiles across multiple platforms. As a result, social media networks are constantly changing to keep up with the emerging preferences of their growing user base.

Social Media 99

Social Media Team Social Media Management Report 99

Sprout Social

AUGUST 28, 2023

Not only is it fundamentally shifting how we work but AI marketing tools are also reshaping marketing now and in the future. Whether you’re looking for marketing automation or to write email copy, there’s an AI marketing tool that meets your needs. And social data is at the center of many marketing transformations.

Team 86

Team Tools Marketing Hubspot 86

agora pulse

DECEMBER 11, 2020

Is your email marketing on an island by itself? Consider integrating email marketing and social media to make your campaigns stronger and richer. A strong social media strategy can help your clients or company reach an impressive list of goals. What Can You Do With Email Marketing?

Campaign 150

Campaign Social Media UGC Marketing 150

Oktopost

MARCH 8, 2021

This is especially true for knowledgeable B2B marketers streamlining their workflow by relying heavily on the latest marketing automation strategies. . As a result, B2B marketers have adapted by implementing solid marketing automation practices to meet growing online demands. . What Is Marketing Automation?

B2B 118

B2B Strategy Marketing Social Media Management 118

Hootsuite

JANUARY 4, 2023

billion people are active social media users. Social media marketing provides a unique opportunity to connect with this massive audience on the platforms where they already spend their time. But what exactly does social media marketing entail? What is social media marketing?

Social Media 77

Social Media HootSuite Marketing Social Networking 77

Hootsuite

MARCH 2, 2022

Let’s talk about why it’s important to understand social media marketing for retail brands. Nearly three-quarters ( 74.8% ) of the world’s population over the age of 12 use social media. Those people are engaging with retail brands on social. But that’s not the only social media impact on retail brands.

Retail 104

Retail Social Media Brands Tips 104

Keyhole.co

MARCH 2, 2023

Love it or hate it, social media is here to stay. Platforms like Facebook, Instagram, and Twitter have become so integral part to our daily lives, that they’ve changed the way we meet, communicate, and network. Social media has also changed the way products and services are marketed.

Social Media 52

Social Media Tools HootSuite Marketing 52

Keyhole.co

JULY 28, 2023

In business-to-business (B2B) marketing, social media has become a potent tool for connecting, engaging, and building lasting relationships. However, navigating the B2B social media marketing landscape requires a clear understanding of the best strategies and pitfalls to avoid.

B2B 52

B2B Company Social Media Marketing 52

Sherrilynne Starkie

MAY 9, 2018

This week's top 5 social media must-knows include Hootsuite and Pinterest, Google News and AI, New Buttons for Instagram, Facebook user loyalty and new features from WhatsApp. Facebook privacy: Survey suggests continuing US loyalty. Follow List. Embed List. Hootsuite announces integration with Pinterest. May 09, 2018.

News 170

News Google Social Media HootSuite 170

agora pulse

NOVEMBER 10, 2020

We’ve culled the best social media analytics tools to save you the time and pain of sifting through everything out there. How do you measure your brand’s progress on social media and make sure you’re on track to reach your marketing goals? What Are the Most Important Social Media Metrics?

Analytics 179

Analytics Social Media Tools Price 179

Sprout Social

AUGUST 30, 2021

Brands today have more options available than ever when launching multichannel marketing campaigns—which may be both a blessing and a curse, considering over half of marketing leaders say they struggle to effectively execute them. The benefits of multichannel marketing are clear. Maximize marketing ROI.

Campaign 139

Campaign Social Media Social Media Management Team 139

Oktopost

JANUARY 12, 2021

It also makes it necessary to employ traditionally B2C-oriented marketing techniques to attract new B2B leads and retain your current customers. CX has become an intrinsic part of the B2B marketing funnel. The same rings true in B2B marketing. What is Customer Experience (CX)? What makes your CX stand out? Source: Salesmanago.

B2B 101

B2B Marketing Metrics Survey 101

Sprout Social

SEPTEMBER 14, 2020

Any social media manager will tell you part of the job is learning how to deal with and adapt to the unexpected. In 2020 alone, social marketers have had to pivot from their original strategies to deal with both a pandemic and nationwide protests.

Strategy 145

Strategy Marketing Sports Team 145

Ignite Social Media

FEBRUARY 1, 2022

It’s important to jump in if you haven’t already, but there’s a huge caveat—don’t copy/paste it into every other platform you have. One mistake I continue to see is brands taking videos made specifically for TikTok and posting it on Instagram, Facebook and every other platform they have. Ericka Riker, Community Manager.

Social Media 196

Social Media UGC Trends Organization 196

Sprout Social

FEBRUARY 15, 2024

sproutsocial A content platform ForYou, joining a powerful platform For You. socialmediamanager #socialmediamarketing #contentcreator #contentmarketing ♬ louis theroux still dre by Leonz – Leonz Reviews and mentions Reviewing or mentioning your brand is more involved than simply liking or sharing your social media posts.

Engagement 102

Engagement Tips Loyalty Metrics 102

Keyhole.co

NOVEMBER 30, 2022

Learning about your competitors’ social media performance helps you identify your brand’s strengths and shortcomings while taking advantage of the market opportunities. There are umpteen social media competitor tools in the market that give you competitor insights and enable you to improve your social media strategy.

Analytics 52

Analytics Social Media Tools Price 52

Keyhole.co

OCTOBER 19, 2022

Learning about your competitors’ social media performance helps you identify your brand’s strengths and shortcomings while taking advantage of the market opportunities. There are umpteen social media competitor tools in the market that give you competitor insights and enable you to improve your social media strategy.

Analytics 52

Analytics Social Media Tools Price 52

Keyhole.co

MAY 2, 2024

However, social listening is not all about mentioning your brand; it takes tracking of competing brands and trending content in your industry. These data can be used for your marketing strategy down to customer support to drive a positive impact on your business. Why is social listening important?

LinkedIn 52

LinkedIn Tools Sentiment Analysis 52

agora pulse

OCTOBER 15, 2019

When you’re managing social media for a startup or handling agency clients with limited budgets, you need to keep costs in check. Here are six ways to get more out of your social media marketing budget. So, how can you optimize spend and do social media management on the lean?

Social Media 72

Social Media Marketing Social Media Management Startup 72

agora pulse

OCTOBER 15, 2019

When you’re managing social media for a startup or handling agency clients with limited budgets, you need to keep costs in check. Check out these six ways to get more value out of your social media marketing budget. So how can you optimize spend and do social media management on the lean?

Social Media 72

Social Media Marketing Social Media Management Startup 72

Hootsuite

MAY 6, 2024

When your audience reaches out to you, your social media inbox tool ensures you see their message right away and can reply in a timely manner from one tab (without having to check multiple social platforms every day). Book a Demo What is a social inbox tool? Try Hootsuite’s Inbox today.

Tools 78

Tools HootSuite Team Social Media 78

agora pulse

SEPTEMBER 29, 2020

We’ve got a quick list of some of our favorite Instagram management tools that make a workday easier. Instagram is an outstanding social media marketing platform. Users are excited to follow and engage with brands on Instagram (more so than other platforms). Social Media Calendar.

Instagram 140

Instagram Social Media Tools UGC 140

Oktopost

MARCH 26, 2024

In parallel, when your customers feel heard, their satisfaction and loyalty increase, only fueling business growth. That is why we’re excited to share we’ve joined forces with LinkedIn to provide mutual Oktopost and LinkedIn customers the ability to channel messages directly from their LinkedIn Company Page into Oktopost’s Social Inbox.

B2B 62

B2B LinkedIn Authentication Loyalty 62

agora pulse

JULY 8, 2020

As a social media manager, you may know a lot about Instagram’s end-user features. But have you focused on Instagram marketing? We’ve got tips and tricks about it to help you make the most of this platform. Instagram Marketing: Why All the Fuss? Tips for your Instagram marketing.

Instagram 109

Instagram Tips Marketing Hashtag 109

Oktopost

JANUARY 25, 2024

While many businesses recognize the importance of maintaining a social media presence, the full potential of these platforms in driving B2B revenue often goes overlooked. Social media touchpoints and outreach become key in connecting with your customers throughout their unique journeys.

B2B 70

B2B Social Media Strategy Reputation 70