Hootsuite

APRIL 22, 2020

…Well, I guess technically it’s less of a club, and more of a list of really fascinating reads, perfect for a social media manager who wants to level up their game. As a social media manager, you’re wearing a lot of hats (hopefully not a fedora, but I digress). But still. I think it’s a perfect match.

Social Media Management 145

Social Media Management Social Media Case Study HootSuite 145

agora pulse

AUGUST 22, 2018

Video marketing is an absolute must for social media managers today and with good reason. Adding video to your social media channels produces higher engagement, greater brand loyalty and more interest in your product or service. Definitely an inspiration for tired social media managers up and down the land!

Social Media Management 103

Social Media Management Social Media Video Tools 103

Sprout Social

MAY 15, 2024

When you think of a social media manager’s job, you probably picture them planning and posting content all day. Social media managers brainstormed those ideas, wrote captions, designed visuals, researched hashtags and scheduled posts for the best engagement.

Social Media 111

Social Media Social Media Management Sentiment Collaboration 111

agora pulse

NOVEMBER 21, 2019

As the world’s largest social media platform, Facebook is an essential channel for businesses, organizations, and public figures to market themselves online. For social media managers specifically, Facebook is a critical component in a well-rounded marketing toolbox. This Facebook 101 guide can help you.

Social Media Management 141

Social Media Management Social Media Facebook Groups 141

Hootsuite

FEBRUARY 24, 2022

If your brand has accounts on multiple social media accounts, your job involves juggling metrics, audiences, and goals specific to each platform. Wondering how to turn a bunch of scattered social media post ideas into a cohesive, powerful cross-platform campaign that leverages the best opportunities of each platform?

Examples 145

Examples Campaign Platform Tips 145

Oktopost

FEBRUARY 26, 2024

Are you measuring the right B2B social media metrics? Many B2B organizations find themselves using social media management platforms originally crafted for B2C brands. B2B social media metrics and how they differ from B2C As a B2B marketer, you know at the end of the day, you’re marketing to people.

B2B 62

B2B Metrics Social Media Social Media Management 62

Hootsuite

SEPTEMBER 14, 2023

Today, we’re breaking down exactly what a community manager does (and how they differ from social media managers ), and what the future holds for this thrill-a-minute position. Download our Social Media Career Report for stats on social media manager salaries, benefits, job satisfaction, mental health, and more.

Communities 96

Communities Social Media Management HootSuite Skills 96

Oktopost

NOVEMBER 22, 2023

And businesses recognize the power of social media in driving tangible results. 60% of US B2B marketers named social media the most effective B2B channel for driving revenue in 2023. From paid advertising to social selling and analytics, the value you can extract from social platforms is endless.

B2B 117

B2B Trends Social Media UGC 117

agora pulse

DECEMBER 1, 2020

Find out how to make money as a social media marketing agency and learn how to set yours up for success. Services Your Social Media Marketing Agency Can Offer. If you’re new to the agency world, it’s easy to assume that yours should simply offer social media management. Social media content creation.

Social Media 136

Social Media How To Social Media Management Marketing 136

Sprout Social

FEBRUARY 28, 2024

What is social media technology? At its core, social media technology is software designed to manage a company’s social media profiles across multiple platforms. As a result, social media networks are constantly changing to keep up with the emerging preferences of their growing user base.

Social Media 94

Social Media Team Social Media Management Report 94

Sherrilynne Starkie

MAY 9, 2018

This week's top 5 social media must-knows include Hootsuite and Pinterest, Google News and AI, New Buttons for Instagram, Facebook user loyalty and new features from WhatsApp. Facebook privacy: Survey suggests continuing US loyalty. Follow List. Embed List. Hootsuite announces integration with Pinterest. May 09, 2018.

News 170

News Google Social Media HootSuite 170

Sprout Social

MAY 9, 2023

Content generation Intelligent social media management tools, like Sprout, analyze voice of customer (VoC) data in social posts and reviews to inform what content your target audience is most interested in. This leads to stronger connections and loyalty that stimulate your sales.

Sentiment 126

Sentiment Marketing Analysis Loyalty 126

Sprout Social

JANUARY 10, 2024

However, complaint management can also be a growth opportunity, providing insights to improve your products, services or customer experience. Turning a negative situation into a positive outcome will help win their loyalty and maybe even earn your brand public praise on social media. Reduce agent burnout Let’s face it.

Reputation 97

Reputation System Brands Knowledge Base 97

Ignite Social Media

FEBRUARY 1, 2022

It’s important to jump in if you haven’t already, but there’s a huge caveat—don’t copy/paste it into every other platform you have. One mistake I continue to see is brands taking videos made specifically for TikTok and posting it on Instagram, Facebook and every other platform they have. Ericka Riker, Community Manager.

Social Media 196

Social Media UGC Trends Organization 196

agora pulse

NOVEMBER 10, 2020

To report social media analytics, you need a tool that can collect accurate data, share helpful insights, and allow your team to draw informed conclusions. Although all social media platforms provide native data, their analytical and reporting capabilities tend to be limited. Zoho Social. squarelovin.

Analytics 179

Analytics Social Media Tools Price 179

Hootsuite

JULY 13, 2023

Sprinklr has emerged as a popular social media platform, but it’s not the only player in the space. Each platform’s features, as well as its pros and cons, are outlined below. Meltwater also offers social media management tools like scheduling and publishing posts.

Comparison 77

Comparison HootSuite Hubspot Price 77

Sprout Social

AUGUST 30, 2021

However, social teams are still frequently left in the dark about larger marketing campaigns until late in the game. By taking a social-first approach to creative production, businesses can avoid pushback from their social teams, last-minute requests for resized assets and low performance. Trust your social media manager.

Campaign 136

Campaign Social Media Social Media Management Team 136

Sprout Social

SEPTEMBER 14, 2023

Customer marketing refers to marketing methods, campaigns and activities designed to build connection and loyalty with existing customers by elevating their experience with your brand or products. This can be done through re-sharing customer content, responding to reviews and going above and beyond with your social responses.

Strategy 115

Strategy Brands Content UGC 115

agora pulse

SEPTEMBER 29, 2020

We’ve got a quick list of some of our favorite Instagram management tools that make a workday easier. Instagram is an outstanding social media marketing platform. Users are excited to follow and engage with brands on Instagram (more so than other platforms). Social Media Calendar. StoriesAds.

Instagram 140

Instagram Social Media Tools UGC 140

Sprout Social

FEBRUARY 15, 2024

sproutsocial A content platform ForYou, joining a powerful platform For You. socialmediamanager #socialmediamarketing #contentcreator #contentmarketing ♬ louis theroux still dre by Leonz – Leonz Reviews and mentions Reviewing or mentioning your brand is more involved than simply liking or sharing your social media posts.

Engagement 97

Engagement Tips Loyalty Metrics 97

Hootsuite

APRIL 6, 2023

Why social media is different for banks and credit unions Banking is a heavily regulated industry. Your banking social media strategy is going to need a different touch from, say, a TikTok teen posting their mall haul. Here are a few tips to help you kick off your social media strategy.

Banking 106

Banking Social Media Tips HootSuite 106

agora pulse

DECEMBER 23, 2020

To monitor social media algorithm updates, feature rollouts, and new tactics, you probably read blogs or watch explainer videos. But what about when you need to master a new-to-you social platform or develop your skills? Want to find answers to all your social media questions in one book?

Skills 195

Skills Social Media Marketing Influencer 195

Hootsuite

MAY 6, 2024

When your audience reaches out to you, your social media inbox tool ensures you see their message right away and can reply in a timely manner from one tab (without having to check multiple social platforms every day). Book a Demo What is a social inbox tool? Try Hootsuite’s Inbox today.

Tools 82

Tools HootSuite Team Social Media 82

Sprout Social

SEPTEMBER 18, 2023

Create internal benchmarks by platform and across all media channels to identify areas of investment that are not worth continuing. For example, Sprout Social helps you manage inboxes across social platforms, monitor and manage ratings, handle paid promotions and it integrates with other tools in your stack.

Marketing 123

Marketing How To Sample Samples 123

Hootsuite

MAY 17, 2022

Here’s what a simple sales funnel looks like in the context of social media marketing : However, traditional sales funnels miss two important elements of modern marketing: loyalty and retention. After a purchase or conversion, the modern funnel opens back up and runs customers through: Loyalty rewards. Brand advocacy.

Instagram 119

Instagram How To Loyalty Discount 119

Hootsuite

FEBRUARY 5, 2024

And knowing what works (and what doesn’t) is the first step to growing your account and building an engaged following on the platform. Social media managers often dread the part of their job that has to do with tracking data and building reports. 1 Analytics Tool for Growth Beautiful reports. Clear data.

Analytics 98

Analytics Instagram HootSuite Metrics 98

Sprout Social

MARCH 20, 2023

The fast growth of TikTok has influenced nearly every other social media platform to become short-form video platforms themselves. And this shift is putting pressure on social media practitioners to put on their movie director hats. 55% of TikTok users bought something after seeing the brand on the app.

Buy 109

Buy Video How To Template 109

Oktopost

MARCH 26, 2024

In parallel, when your customers feel heard, their satisfaction and loyalty increase, only fueling business growth. That is why we’re excited to share we’ve joined forces with LinkedIn to provide mutual Oktopost and LinkedIn customers the ability to channel messages directly from their LinkedIn Company Page into Oktopost’s Social Inbox.

B2B 62

B2B LinkedIn Authentication Loyalty 62

The Realtime Report

AUGUST 13, 2020

Social Media Management. Social media may not seem like an important business activity to you, but your presence on platforms is important to your customers. Consumers use social media to make decisions regarding everything from which products to purchase to which brands to pledge their loyalty to.

Project 169

Project Loyalty Activities Social Media 169

Hootsuite

JANUARY 18, 2024

billion people are social media users. Worldwide, social users spend almost two and a half hours on social platforms each day. Find more eye-popping stats about social media here !) Define your social media goals Not everyone is on social media for the same reason.

Social Media 122

Social Media Tips HootSuite Marketing 122

Sprout Social

NOVEMBER 8, 2023

It helps you understand the nuances of emotion that drive satisfaction, loyalty and advocacy. Build brand loyalty Understanding what makes your customers tick helps you turn moderately satisfied buyers into loyal advocates of your business. Schedule a personalized demo and learn how to drive real business growth with Sprout’s platform.

Sentiment 102

Sentiment How To Analysis Review 102

Oktopost

MAY 12, 2021

Two out of every three customers will choose to purchase from a company where they feel they have brand loyalty. For B2B companies, earning loyalty from your brand community can win you repeat business and generate a pipeline of trusted referrals. Look at Starbucks’ customer loyalty rewards program. What’s Your Platform?

B2B 121

B2B Communities Brands Loyalty 121

Keyhole.co

MAY 2, 2024

SpotifyCares also offers tips and updates to its followers, building loyalty and improving what it offers at the same time. Why is social listening important? Leveraging the art of engagement through social listening on platforms like LinkedIn can transform how businesses connect with professionals and industry leaders.

LinkedIn 52

LinkedIn Tools Sentiment Analysis 52

Buffer Social

SEPTEMBER 20, 2023

This is a thought that pops up many times throughout the day while I’m working as the Social Media Manager at Buffer. A Daily, Weekly, Monthly Social Media Management Checklist We’ve found before that social media managers have a full-time schedule getting all their many tasks accomplished.

Social Media 93

Social Media Notification Social Media Management Metrics 93

Oktopost

JANUARY 25, 2024

Social media is not just about creating a buzz; it can be a powerful tool for strategically influencing your customers at every stage of the sales funnel. While many businesses recognize the importance of maintaining a social media presence, the full potential of these platforms in driving B2B revenue often goes overlooked.

B2B 69

B2B Social Media Strategy Reputation 69

Keyhole.co

JUNE 19, 2023

Social is anything but an entertainment platform. Social is a cost-effective and prompt channel for businesses to connect with their audience. Social media statistics show over 4.26 billion people are engaged in various social platforms. is the best way to reach a large audience and engage them.

Social Media 52

Social Media UGC Content Loyalty 52

Hootsuite

JULY 20, 2023

Social media analytics in healthcare refers to the practice of collecting, analyzing, and interpreting data from social media platforms. This sort of responsive content not only fosters patient trust and loyalty but also ensures that healthcare organizations stay current and responsive to patient needs.

Analytics 84

Analytics Social Media HootSuite Metrics 84