Twist Image

MARCH 15, 2013

Is there a future for the advertising agency as we have known it to date? In recent months, there has been a slew of articles about advertising agencies and their future/fate in a world that is so dramatically changing when it comes to the marketing of brands. An agency used to act as the executional arm of the marketing department. Nothing more.

Marketing 100

Marketing Press Release Tumblr Loyalty 100

Proactive Report

MAY 5, 2013

Twitter is already playing a large part in the news industry: it’s where many people find breaking news and it’s where journalists go to locate sources close to a breaking story. And they want to do more. Twitter has already changed the way news breaks and provided journalists new ways to connect with their readers.

Twitter 40

Twitter Embedding News Industry 40

Proactive Report

MAY 5, 2013

Twitter is already playing a large part in the news industry: it’s where many people find breaking news and it’s where journalists go to locate sources close to a breaking story. And they want to do more. Twitter has already changed the way news breaks and provided journalists new ways to connect with their readers.

Twitter 40

Twitter Embedding News Industry 40

Adam Sherk

MAY 14, 2013

When it comes to link building publishers have a significant advantage because editorial content, be it hard news or evergreen content, lends itself naturally to linking and sharing. In addition producing quality content on a daily basis creates a steady stream of new opportunities. So what link building tactics are most effective for publishers?

Publishing 209

Publishing Module Syndication Badge 209

Proactive Report

OCTOBER 7, 2011

One of the biggest difficulties of using a video to market content is to then send traffic from that video to a desired location. I presented my new Social Media News Release Guide at the PR News Digital PR Summit on Wednesday. One of the elements for a good SMNR is video – it’s a great PR tool.

YouTube 98

YouTube Tips Embedding Marketing 98

Jeff Esposito

AUGUST 8, 2012

To be sure, I’ve embraced social networking, geo-locating, and instagram as much as the average up-to-date PR pro, but the more I look at the practice of public relations itself, the more I realize how much the old tried and true methods are the ones that continue to resonate and work. Nobody reads them anymore!”

Press Release 55

Press Release Conference Fashion Report 55

Webbiquity SMM

JULY 22, 2014

As noted in several of the posts highlighted below, the PR professional has changed considerably over the past few years. The audiences, topics, tools, and tactics employed in PR have evolved. Image credit: PRNews. This shift has led to today’s emphasis on “social” PR. What role do press releases play in PR today?

Press Release 217

Press Release Nielsen Blogger SEO 217

Adam Sherk

JANUARY 12, 2011

By now most editorial sites are employing basic SEO best practices in the newsroom but how many are taking full advantage of every opportunity? Optimize for relevant, popular keywords – this is the tactic that most newsrooms focus on, typically in a reactive manner. are optimized to improve keyword focus.

SEO 198

SEO Hitwise comScore Adwords 198

Hootsuite

SEPTEMBER 16, 2022

Bonus points for emoji flair, and for setting the location as ‘pale blue planet.’. Bonus points for emoji flair, and for setting the location as ‘pale blue planet.’. Like any strong newsroom would, Careers Insider hits the “who what where when why” quickly and concisely in 160 characters. They’re original. The words (or emojis!)

Twitter 145

Twitter Hashtag HootSuite Class 145

Hootsuite

SEPTEMBER 10, 2019

Content may be king, but poorly researched content can make you look more like a joker. Great social media research skills can help boost your reputation as an expert in your field. But it’s a wild world of information out there. It can be tricky to find the precise data you’re looking for from a credible source. Asterisk (*). Number range (.).

Research 111

Research Social Media HootSuite Tips 111

Webbiquity SMM

NOVEMBER 5, 2012

That’s clearly good for searchers, as search engine results have become more relevant and useful. But it’s also good for marketers, as it forces a focus on understanding buyers and providing them with value rather than manipulative gaming of search algorithms. ” • Content isn’t just the job of marketing and PR. .

Review 190

Review Press Release SEO Engineering 190

Social Media Marketing

APRIL 10, 2013

Facebook has announced ad targeting partnerships with Axciom, Epsilon and Datalogix that will result in better targeted ads, thanks to tracking user activity outside of Facebook, including location, browsing history and purchases made. These are those links. While the English language may be the same, habits are different.

Social Media 159

Social Media Flipboard Survey Journal 159

Proactive Report

JULY 14, 2010

From news and product information to coupon campaigns and location-based marketing companies can engage consumers wherever they are to influence the buying decision and strengthen customer relationships. This also gives customers or constituents a single go-to URL&# A social media newsroom fits this description perfectly.

Sysomos 78

Sysomos Radian6 Case Study Web 2.0 78

Convince & Convert

JULY 1, 2016

We’re going to give you a little demo to see how this technology works, also going to have a very special offer towards the end of the show where if you like what we show you today on Marketing Marvels, you can figure out how to get a very special offer on that particular piece of technology. He is the Vice President of Marketing of Zignal Labs.

How To 113

How To Widget Trends Report 113