Convince & Convert

JULY 20, 2010

In doing so, we’ve learned that findings resulting from search and social data mining are incredibly handy for informing creative and content, improving relevance and impact. In today’s post, it’s my pleasure to share some content relevance tips I’ve learned along the way. link] Katie Lance Great tips!

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Convince & Convert

MARCH 23, 2010

That’s why I recommend the “Similar Posts&# plug-in below, and why I suggest you list recent posts and popular posts prominently on both the right side and bottom of every page. then you have a much better chance that they’ll return or sign up for your RSS feed, email newsletter or other call to action.

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Social Media Strategy Consultant RSS 119

Convince & Convert

MARCH 4, 2010

Commerce If you have done steps 1 and 2, in the Consideration phase of the Buyer's Journey, you will continue to be relevant i.e. short-listed among candidates to solve the buyer's problem. RT @jaybaer: How to Match 10 Key Success Metrics to Your Blogging Strategy [link] [link] 3Hats Communications Tips to blog with a purpose.

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Metrics Strategy How To Tourism 130

Convince & Convert

MAY 26, 2010

Facebook fan pages are email newsletters 2.0 Make sure you’re tying together your email program and your social media program. link] Darren Robson Great tips. RT @jaybaer: 14 Things I Think I Think About Social Media [link] [link] Darren Robson Great tips.

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Social Media Consultant Video Strategy 134

Convince & Convert

JULY 28, 2010

Here are some tips to help you uncover the transactional or informational rough edges that you can smooth using the sandpaper of good, relevant content: Ask your customer service team. Great list, looks a lot like the discovery we do prior to content planning. You can be helpful, too. & Go Canada!] Ad Chickadee ?

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Social Media Strategy Consultant B2B 148

Convince & Convert

APRIL 28, 2010

Finding Your Influencers As noted in the study, the notion of true 1:1 marketing via social media is a bit of a fallacy. It’s really only possible in a reactive sense via social CRM, where individual complaints or questions can indeed be handled. That’s a good starter list for Mass Influencers.

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Convince & Convert

MARCH 3, 2010

My big issue with digital in general (and social media in particular) is that all too often tactical tools are held up as strategic solutions. These tips are things that should be applied to all shiny new toys as they come along, because there will always be something new. Cordell I really enjoyed your post!

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Social Media Strategy CoTweet CoTweet 121

Convince & Convert

APRIL 15, 2010

To be on the same list (much less on top) with bloggers for whom I have tremendous respect and admiration ( Valeria Maltoni , Lee Odden , David Meerman Scott , and many others) is a real affirmation for what I’m trying to do. Thank you to everyone who reads Convince & Convert. Second, huge thanks to Joe and his team for the honor.

Content 124

Content Marketing Consultant Social Media 124

Convince & Convert

SEPTEMBER 21, 2010

At one point we discussed headline writing and what draws clicks within the social media content universe. I mined my Google Analytics and put together a list of the 25 most popular posts that have ever appeared on this blog , ranked by total number of page views. That would be interesting to see how similar each list is.

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Social Media Strategy Social CRM Consultant 141

Convince & Convert

AUGUST 18, 2010

But there are still plenty of PR firms (and companies, for that matter) looking at social media purely as a distribution vehicle. Lauren Fernandez, Radian6 [link] Nikki Stephan Jay – I like that you took this one step further and included the more appropriate questions versus just listing the wrong ones. What do you think?

Questions 160

Questions Social Media Consultant Education 160

Convince & Convert

SEPTEMBER 21, 2010

Develop a Social Media Strategy in 7 Steps [.] link] Pakde Cholik This is a very comprehensive tip which very useful and valuable for me. link] Pakde Cholik This is a very comprehensive tip which very useful and valuable for me. Just Because You’re “Green” Doesn’t Make You Sustainable: Nature’s 10 Simple Survival Tips. =-.

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Social Media Strategy Consultant Conference 167

Convince & Convert

JUNE 2, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Do You “Like&# How I Look In These Jeans?

Social Media 133

Social Media Strategy Curation Privacy 133

Convince & Convert

SEPTEMBER 20, 2010

Twitter Lists Frenzy =-. link] Maria Reyes-McDavis Thanks for highlighting what many marketers are missing… 1) Social media is so much more than the 5 staples people are sticking to, it’s an entire world on the web where your customer (whether B2B or B2C) could be. Twitter Lists Frenzy =-. Twitter Lists Frenzy =-.

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Social Media B2B Strategy Consultant 147

Convince & Convert

SEPTEMBER 21, 2010

She specializes in social media strategies that lead to actionable plans to achieve real world objectives. I’ve spent a lot of time working with various social media monitoring tools and I’ve whittled my list of favorites down to two or three. And that’s how I pick the right social media monitoring tool for the job.

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Social Media Radian6 Strategy SM2 155

Convince & Convert

JUNE 15, 2010

Here are 4 ways to find out where your customers are in social media: 1. Hire a Spy Flowtown and Rapleaf are two of the leaders in the emerging field of social anthropology. Ask Perhaps the most obvious way of finding out where your customers are hanging out in social media is unfortunately the least utilized. Total cost?

Social Media 153

Social Media ScoutLabs Company Consultant 153

agora pulse

APRIL 7, 2020

Unlike the other options on this list, Buffer doesn’t combine all of its features into a single tool. With this tool, you can get ideas for future posts and access tips for optimizing your content. Sprout Social also has a social CRM that you can use to build relationships with customers and a chatbot feature for Facebook and Twitter.

Social Media Management 208

Social Media Management Social Media Tools Collaboration 208

Convince & Convert

SEPTEMBER 21, 2010

link] francine hardaway Great list, Jason. I’d add: 1)Social media can increase sales. 2)Social media exposes your privacy 3)Social media resplaces advertising [link] francine hardaway Great list, Jason. I’d add: 1)Social media can increase sales. For the reasons you’ve listed here.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Convince & Convert

SEPTEMBER 21, 2010

Radian6 For advanced social media listening, I often recommend my friends at Radian6 , who have – in my opinion – the most robust feature set and product development roadmap of all the widely available social listening platforms. Zenbe This is a no-frills to-do list app that syncs between the Web and iPhone.

Social Media 167

Social Media Strategy Consultant Tweetdeck 167

Convince & Convert

JULY 13, 2010

Advertising shops, SEO agencies, email consultants…the list goes on. I'd add one more reason to your list of why PR firms should avoid siloing digital- it hurts the client, and of course, not keeping the client happy ultimately hurts the firm. link] Yael Davidowitz-Neu Fantastic article!!

Social Media 138

Social Media Strategy Consultant SEO 138

Techipedia: Tamar Weinberg

MARCH 22, 2011

Here’s a list of what I use that makes me productive, from time savers to the must have tools that rock my world. Here are my tips for the best use of Gmail: Use Gmail as a one-stop destination. You could dedicate another email account to newsletters. Hopefully, they’ll do the same for you. Rapportive. Or something.

Products 236

Products Tools Google Reader RSS 236

Convince & Convert

APRIL 22, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Social Media Too Big For Its Britches?

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Social Media Social CRM Loyalty Web 2.0 128

Convince & Convert

JUNE 30, 2010

This has enormous implications for social segmentation, content creation, tonality, and appropriate success metrics. If we’re not using the available data (made even richer by the coming ubiquity of “like&# ) to boost relevancy of our social and email communication, our fans will gravitate toward companies that are.

Social Media 128

Social Media Strategy Automotive SEO 128

Convince & Convert

AUGUST 3, 2010

A company rang me recently to say that Google black listed them. Even though the actual numbers show that over 25% of the whole population is supposedly actively using Facebook, you don't have ANY local support, the list of most popular local pages is completely flooded with spam/scam pages (no matter how often we have reported them).

Social Media 167

Social Media Facebook Marketing Consultant 167

Convince & Convert

AUGUST 3, 2010

A company rang me recently to say that Google black listed them. Even though the actual numbers show that over 25% of the whole population is supposedly actively using Facebook, you don't have ANY local support, the list of most popular local pages is completely flooded with spam/scam pages (no matter how often we have reported them).

Facebook 167

Facebook Consultant Social Media Sites 167

Convince & Convert

APRIL 7, 2010

from @themaria from @glassesgeek from @imediamichelle There were a lot of comments about not caring as much about real-time reviews, but rather caring more about reviews/tips from people you actually know. Where else can you get a list of people that have visited your establishment, at what times, how often, and what they said about you?

Foursquare 150

Foursquare Analysis Consultant Mobile 150

Convince & Convert

SEPTEMBER 2, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Do You Have the Guts to Expect Social Media Failure Online Community With Purpose and a Plan Why D.I.S. I have two favorite parts of social media. Especially the small businesses.

Social Media 153

Social Media Strategy Consultant Social CRM 153

Convince & Convert

SEPTEMBER 21, 2010

While the privacy issues continue to be a stumbling block for some, the ability of these services to enhance your experiences in real-time by showing you who’s nearby, and insider tips for each location is enticing. foursquare has a very interesting new dashboard that shows business owners data about how and when people have checked-in.

Social Media 126

Social Media Strategy Conference Eventful 126

Convince & Convert

SEPTEMBER 20, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Are You Slow Enough to Succeed in Social Media?

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Social Media Strategy Affiliate marketing Company 159