Hootsuite

DECEMBER 12, 2023

You don’t necessarily need to film Instagram Reels or write long-form articles for LinkedIn. Boost your sentiment Your brand sentiment is basically a “temperature check” of what people are saying about you online and what they think of you — or your company. Easy: be active on social media.

Social Media 111

Social Media Strategy HootSuite Sentiment 111

Oktopost

MARCH 7, 2022

Before the rise of social listening tools , B2B marketers would be completely reliant on hashtags and native search on social platforms to get a sense for what people were saying about brands. Social listening analyzes the data regarding who published the post, what their intent and sentiment was, and the overall climate of it.

B2B 155

B2B Sentiment Analysis Reputation 155

Keyhole.co

SEPTEMBER 12, 2023

That’s where reliable social media automation tools can help you. In today’s article, we bring you some of the best social media automation tools so you can choose the right one for your business. In today’s article, we bring you some of the best social media automation tools so you can choose the right one for your business.

Tools 52

Tools Social Media Curata Price 52

Keyhole.co

MARCH 2, 2023

Anyone who’s managed the social media accounts for a brand or business will gripe about content planning, audience targeting, ROI tracking , and the like. We’ve put together a guide to the industry’s three most important social media marketing tools. If you’re after a strong analytics tool, skip ahead to the next tool on this list.

Social Media 52

Social Media Tools HootSuite Marketing 52

Sprout Social

FEBRUARY 5, 2020

But given the volume of conversations on social, it’s important to have the right social listening tools in place so that your entire business can get the insights they need. Once you start collaborating and finding out the goals and challenges of other departments, you can create a listening strategy that yields long term ROI.

Tools 93

Tools Sentiment How To Team 93

Keyhole.co

DECEMBER 13, 2023

The tool helps you manage your social media accounts with the help of market insights. According to a review , the tool confuses information about the brand and draws on data from other similar-sounding names. Overall, Mention can be a useful tool.

HootSuite 52

HootSuite Price Sentiment Social Media Management 52

Socialmedia.biz

JULY 23, 2017

Would you like some alternatives to LinkedIn Elevate for superior employee advocacy? Over the years LinkedIn has released several useful features and tools that have helped distinguish the platform as the go-to social network for business. This sentiment can help promote a sense of cohesive culture and increase performance.

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

Webbiquity SMM

AUGUST 9, 2010

While there are unquestionably many ways that social media marketing results can be measured , the debate rages on as to whether it’s truly possible to quantify the ROI from these activities. Some experts contend that because social media activity is rich in metrics , you can and should be measuring ROI constantly.

SM2 187

SM2 Alterian Vocus Social Media 187

Sherrilynne Starkie

FEBRUARY 13, 2018

LinkedIn’s Sales Navigator is used by millions of companies, both B2C and B2B. This includes best practices, strategy, online tools and platforms, content formats, and more. They are experts on Facebook, Twitter, Instagram, LinkedIn, Pinterest, SnapChat and more. Social media is increasingly integrated with e-commerce.

Consultant 265

Consultant Social Media Drupal Content management systems 265

Oktopost

NOVEMBER 16, 2023

In today’s social media-driven world, information about customer behavior, public sentiment, and user preferences is at the tip of any business’s fingers. Social data analysis requires the right tools and thought processes to collect, analyze, interpret, and apply the data accurately. It’s not just about networking anymore.

Analysis 69

Analysis Data Sentiment Metrics 69

Socialmedia.biz

JULY 23, 2017

Would you like some alternatives to LinkedIn Elevate for superior employee advocacy? Over the years LinkedIn has released several useful features and tools that have helped distinguish the platform as the go-to social network for business. This sentiment can help promote a sense of cohesive culture and increase performance.

LinkedIn 60

LinkedIn Analytics Metrics Feed 60

Sprout Social

FEBRUARY 7, 2023

While many advocacy programs are informal side projects, sophisticated brands will find ways to formalize and evolve them through dedicated staff, tools, processes and employee training. As LinkedIn reports, salespeople who regularly share about their company on social media are 45% more likely to exceed their quota.

Buy 93

Buy Curation Statistics Survey 93

Keyhole.co

MAY 25, 2022

Overall, social media analysis helps you achieve your social media goals, proves what’s working and what’s not, and eventually maximizes your ROI. Whereas social media analytics gathers information from social channels to help businesses make sense of users’ attitudes and customer sentiments. How to Use Social Media Analytics Tools?

Analytics 52

Analytics Social Media ROI Metrics 52

Sprout Social

APRIL 4, 2023

Brand advocacy is when individuals who love your brand share their positive sentiment about your product or service to their followers and audience. And, with the right brand advocacy strategy, you can realize a stunning ROI. Brand advocacy can be one of the most powerful tools in your marketing arsenal.

Brands 127

Brands ROI UGC Authentication 127

Sprout Social

OCTOBER 4, 2021

In this article, we’ll break down best practices for measuring both your earned and your owned social data, how you can use this comprehensive perspective to inform strategy decisions across the business, and how you can do it all with a tool like Sprout. What is owned and earned data? How to measure owned data. Benchmark against competitors.

Data 124

Data Metrics Sentiment Analytics 124

Almost Savvy

SEPTEMBER 5, 2011

I spend way too much time online, most of it on Twitter, Facebook, Google+ or LinkedIn. While there will be always be an ongoing debate about which metrics (number of followers, fans, clicks) are most important when calculating social media ROI (return on investment), I wonder if there is a downside to being a metric-holic.

ROI 100

ROI Metrics Sentiment Social Media 100

Buffer Social

MARCH 6, 2017

We’ve refreshed this post for 2017, check out the latest and greatest social media analytics tools below. I’m grateful for the insight from some truly incredible tools that help make sense of the actions I take on social media. The answers are out there, and there are tools to help you find them. Followerwonk.

Analytics 111

Analytics Social Media Tools Klout 111

Sprout Social

FEBRUARY 6, 2023

Features for lead generation: Facebook lead ads Twitter ads LinkedIn ads TikTok ads Here’s an example of a Sponsored Carousel Ad on LinkedIn by Refinitiv. Use the analytics feature to tailor your social media marketing strategy and prove ROI. And don’t forget about social listening. Want to know more about social media features?

Features 100

Features Social Media Curation Geotagging 100

Almost Savvy

SEPTEMBER 5, 2011

I spend way too much time online, most of it on Twitter, Facebook, Google+ or LinkedIn. While there will be always be an ongoing debate about which metrics (number of followers, fans, clicks) are most important when calculating social media ROI (return on investment), I wonder if there is a downside to being a metric-holic.

ROI 100

ROI Metrics Sentiment Social Media 100

Oktopost

MAY 30, 2023

Social media listening is a key part of leveraging your social media channels for maximum ROI, and being able to action those findings by posting content that is relevant to social conversations at the drop of a hat will be of major benefit to you. In essence, it means a higher ROI for content your brand already owns.

Publishing 84

Publishing Social Media Film B2B 84

Keyhole.co

NOVEMBER 17, 2023

SoFi- Turning negative sentiment into positive advocacy SoFi is a fintech company that provides a range of personal finance services including student loan refinancing. Even though this sentiment wasn’t targeted at the company directly, SoFi saw the chance to create a new narrative and demystify these seemingly complex topics.

Examples 59

Examples Brands Sentiment Reputation 59

Hootsuite

JUNE 28, 2023

With the right tools and knowledge, you can track dark social mentions and shares to find where people talk about your brand, what they’re saying, and how to reach new audiences. Dark social media, or dark traffic, isn’t easily tracked by traditional analytics tools. 1 Social Media Tool Create.

HootSuite 120

HootSuite URL Analytics Forums 120

Hootsuite

FEBRUARY 24, 2023

Salesforce recently announced the retirement of its social media management tool Social Studio. Plus, Hootsuite has a free Salesforce integration and many customer relationship management (CRM) tools to make your migration painless. 1 Social Media Tool Create. Customers will lose access on Nov.

HootSuite 83

HootSuite Social Media Management Tumblr Hashtag 83

Keyhole.co

MARCH 24, 2023

Brands can use this information to adjust their messaging and marketing strategies and address negative sentiment or feedback. Set up alerts for specific keywords or phrases in social media monitoring tools. This might include social hotspots like Twitter, Facebook, Instagram, LinkedIn, and others. Here’s how: 1.

How To 52

How To Sentiment Reputation Hashtag 52

Oktopost

JUNE 15, 2023

True, every post has the potential to be worth its weight in interactions and conversions, but instead of ‘shouting into the void’ and hoping the void sends plenty of enthusiastic customers your way, treating social media like the dynamic market research tool it is, makes for a far better strategy. What do we mean by this?

B2B 62

B2B Sentiment Analysis Influencer 62

Sprout Social

JUNE 22, 2016

That same sentiment still rings true for social media marketers and advertisers. Now we’re counted on to show our work when we prove social media has a strong return on investment (ROI). It’s sort of crazy to think some businesses still don’t trust social media as an ROI source. LinkedIn Analytics. Management.

Data 101

Data Social Media How To ROI 101

Sprout Social

OCTOBER 25, 2022

Combine positive brand sentiment with high brand recognition and you get fans. Connecting brand awareness to ROI can feel like trying to explain how to get from Chicago to San Francisco by foot. However, it’s much easier to connect web traffic to ROI making it a management-preferred reporting metric. Fans beget more fans.

Strategy 131

Strategy Brands Hubspot Survey 131

Sprout Social

MARCH 13, 2019

Some B2B brands might see social media as a black hole when it comes to ROI. Behind every @mention notification is some sort of sentiment or feedback your business can learn from and act on. Consider also that not all conversations surrounding your business are happening on the likes of Twitter or LinkedIn. Harsh, but we get it.

B2B 104

B2B How To Sentiment Reddit 104

Hootsuite

SEPTEMBER 29, 2020

But can you measure the ROI of your social media marketing efforts? Social ROI can often be tricky to prove. LinkedIn research found that 58 percent of digital marketers have to prove social media ROI to get approval for future budget requests. However, only 37% were “very confident” in their ROI metrics.

ROI 145

ROI Social Media Tools HootSuite 145

Sprout Social

APRIL 26, 2022

From boosting brand awareness and PR efforts, to aiding in perception and transparency, executive communications are a powerful tool in your communications strategy toolbelt. Time is an exec’s most valuable resource, so if they’re investing it in comms, you need to maximize the ROI.”. Start with some quick wins to and secure buy-in.

Strategy 86

Strategy How To Training ROI 86

Keyhole.co

MARCH 7, 2022

On the other side, your LinkedIn posts are attracting potential customers. The reports tell you that your YouTube videos haven’t generated any results in a month while your LinkedIn posts are excelling. Won’t you double down your efforts on LinkedIn marketing and identify what’s going wrong with YouTube marketing?

Report 52

Report Social Media Metrics How To 52

Sprout Social

MARCH 24, 2020

This means not only measuring hard numbers associated with your brand and business but also feelings and customer sentiment (think: feelings and emotions associated with your marketing). Regular reporting and SWOT analysis represent another layer of strategizing and analyzing your social data in pursuit of better ROI. The good news?

Analysis 87

Analysis Social Media ROI How To 87

Oktopost

MARCH 2, 2020

Everyone is doing it” is hardly a good enough reason to invest in digital marketing if the ROI isn’t high enough to justify it. An understanding enabled by digital marketing tools. For example, having a solid online presence and positive brand sentiment are critical in recruiting manufacturing professionals.

B2B 136

B2B Marketing Construction Committee 136

Sprout Social

JUNE 15, 2020

Many marketers rightfully look at Google Analytics data to glean their ROI from social media. LinkedIn and GDPR , breaking down how LinkedIn’s ad platform leverages data under GDPR. Here’s an example of sentiment analysis via Sprout Social which translates those feelings into data: 2.

Social Media 131

Social Media Privacy Marketing Policies 131

Webbiquity SMM

JANUARY 2, 2013

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). Women make up the larger share of users on Facebook (58% to 42%) and are a slightly larger share on Twitter (52% to 48%) while men are the predominate users of LinkedIn (63% to 37%) and Google+ (71% to 29%).

Social Media 245

Social Media B2B Marketing SEO 245

Laurel Papworth

JULY 2, 2013

Walk away with a social media strategy, campaign, tools. Are you looking for an intensive social media strategy and campaign course with hands on practical setting up of blogs, Facebook, Twitter and other social media tools? A Facebook personal profile and a LinkedIn or Twitter account is assumed. Set them all up in 3 days.

Course 102

Course Social Media Press Release Class 102

Keyhole.co

OCTOBER 26, 2022

Is your business seeing any social media ROI ? Let’s take a look at 9 metrics that every company should be measuring right now and the best tools to use. Volume and Sentiment 5. Social Channels Revenue Best Social Media Tools to Monitor Your Metrics : 1. Volume and Sentiment. Let’s get straight to the point.

Metrics 98

Metrics Social Media Tools Sentiment 98