article thumbnail

14 types of social media every marketer should know

Sprout Social

For brands, social media networking sites offer an opportunity to build awareness, create a community of customers and followers and drive traffic to websites. Examples: Facebook, LinkedIn, Instagram, Twitter, TikTok and Snapchat. How brands can use social networking sites: Post, share and respond to audience content.

Types 145
article thumbnail

How to Get Found Where Your Buyers are Looking: Web Presence Optimization

Webbiquity SMM

To expand your online footprint within your market, think about three types of sites where you want a presence: Social media sites: these include social networks (Facebook, Twitter, LinkedIn), social content sharing sites (YouTube, Flickr, SlideShare) and social bookmarking sites (Reddit, StumbleUpon, Diigo).

article thumbnail

How PR and Social Media Can Work Together

Webbiquity SMM

Any significant online news site pickups of the release are posted to Twitter (it’s okay to repeat news a few times on Twitter as not all of your followers will see all of your tweets, just don’t overdo this) and to social bookmarking sites. The social media release also links back to the company’s LinkedIn and Twitter accounts.

article thumbnail

Search Engine Optimization THEN Blogging THEN Social Media Marketing

Webbiquity SMM

They’ve adapted to using online social networks (namely LinkedIn) to identify passive candidates in the last few years and it’s serving them well. Bookmark a site on a social bookmarking site where they can look it up later and where some of their contacts might discover it. They want more of YOU.

article thumbnail

Three Overlooked Ways to Improve SEO Results

Webbiquity SMM

Social Media: while social media adoption is rapidly increasing, these efforts aren’t always coordinated with SEO or appreciated in terms of search benefits. Links from social bookmarking sites can improve the rank of content-rich pages buried in your site’s navigational structure. Share this on LinkedIn.

SEO 181
article thumbnail

Web Presence Optimization, Reloaded

Webbiquity SMM

From there, make sure that your presence is search-optimized on the “big four&# social media platforms: Facebook, Twitter, LinkedIn and YouTube. Don’t just “be there;&# make sure your profiles and content reflect a consistent brand message and value proposition. See the reputation management question below.

article thumbnail

Social Media Success Starts with Listening

Webbiquity SMM

Join the same LinkedIn groups. Tag them on social bookmarking sites. Thoughtfully and non-promotionally comment on your influencers’ blogs and/or LinkedIn discussions. Share this on LinkedIn. Share this on Reddit. Subscribe to their RSS feeds in a reader. Promote select influencers. Retweet them.

SM2 189