Social Media Strategies Summit

NOVEMBER 18, 2022

It’s hard to remember when we weren’t all glued to social media. Yet the proportion of marketers using social media to reach new and existing audiences has risen every year since 2013: Image source. Identify ways to leverage influencers and thought leaders on social media effectively. Let’s get into it.

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Social Media Strategy Influencer LinkedIn 240

Oktopost

SEPTEMBER 21, 2023

This digital shift has welcomed a new era in sales: social selling. If you want to compel buyers online, social selling is a new sales approach that allows you to cut through digital noise and harness buyer attention. However, since social selling is a relatively new concept, few sales teams manage to get it right.

Examples 136

Examples B2B ROI Analytics 136

Hootsuite

SEPTEMBER 7, 2022

Your social media bio is one of your first opportunities to make an impression on your audience. To help you and your brand put your best foot forward, we’ve rounded up 28 social media bio examples and templates for Instagram, Twitter, Facebook, TikTok, LinkedIn, and Pinterest. Why a good social media bio matters.

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Template Templates Social Media UGC 145

Hootsuite

MAY 26, 2021

Social selling — maybe you’ve heard of it, but you aren’t entirely sure what it means. Think it’s the same as social media marketing ? Or maybe you think it’s basically just social media advertising ? Done right, social selling can replace the dreaded practice of cold calling. What is social selling?

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HootSuite How To B2B LinkedIn 145

Oktopost

MARCH 26, 2024

It’s 2024, and if you’re not on the social selling bandwagon yet it’s time to get on board–or your competitors most certainly will. Social selling is a game-changer for revenue teams looking to forge deeper relationships with prospects, win their trust, and ultimately, close more deals.

Influencer 62

Influencer Report B2B ROI 62

Sprout Social

MAY 18, 2022

Social media is quickly emerging as the go-to channel for salespeople seeking new prospects. According to LinkedIn , 78% of social sellers outsell their peers who don’t use social media. By building your own social selling strategy your sales team can be a step ahead of the competition.

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Metrics B2B Software Social Media 138

Hootsuite

DECEMBER 1, 2022

More than 59 million companies use LinkedIn Pages to connect with the platform’s 875 million members. A well-thought-out LinkedIn marketing strategy is the best way for you to stand out in that crowd. LinkedIn is a very different beast from the other social platforms. What is a LinkedIn marketing strategy?

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LinkedIn Strategy Tips HootSuite 139

Buffer Social

SEPTEMBER 11, 2023

Having a strong LinkedIn game is no longer an option. What we’re witnessing in today’s tough economy is the inevitable rise of social selling. The reality is that the best LinkedIn users are marketing machines. I’ve been posting on LinkedIn 1x per week for 6 years straight. The ROI is insane.

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LinkedIn Tips Skills URL 113

Oktopost

NOVEMBER 8, 2021

“What about paid social?”, Here’s what we think about it: the biggest value of integrating social advertising functionality into your social media management platform is all about DATA. LinkedIn Ads reporting in Social BI. Analyze how organic social stacks up against paid.

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Organization Report LinkedIn Knowledge Base 150

Hootsuite

JULY 13, 2023

It doesn’t really matter what you’re selling. Ultimately, any brand on social media is in the business of social media lead generation. Whether you’re an ice cream maker or a funeral director (representing the full spectrum of possible jobs), social media offers an opportunity to scope out a whole world of future clients.

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Social Media HootSuite Analytics Newsletter 98

SocMed Sean

MARCH 10, 2022

LinkedIn is a social media website, but it is pretty different from Instagram, Facebook, or TikTok. LinkedIn's vision is to create economic opportunity for every single member of the global workforce, and its mission is to connect the world's professionals. Is LinkedIn Dying As A Social Network?

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LinkedIn Strategy Marketing Advertising 130

Oktopost

SEPTEMBER 28, 2023

Long gone are the days when sales teams and social media are estranged – combine the two together and your results will be a powerhouse for converting leads into customers. B2B buyers have traded in conversations with sales reps for independently researching solutions, and they spend considerable time doing so on social media themselves.

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Social Media How To B2B Team 135

Buffer Social

NOVEMBER 30, 2023

It was 2015, and I was in my first year of college when I learned about LinkedIn.   Then, per my career objective to become a well-known writer at that time, I had to send my resume and a link to my LinkedIn profile for a gig at a very popular online magazine.   So, I started consuming content on LinkedIn.

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LinkedIn Newsletter Industry Platform 101

Buffer Social

OCTOBER 10, 2023

I am a professional writer, took LinkedIn personal branding courses, and joined their official creators’ program – and yet, I struggled to consistently post my entrepreneurial journey of building Merrative. How is thought leadership different on LinkedIn? Many believe they lack time to create content on LinkedIn.

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System LinkedIn Content Industry 115

Hootsuite

APRIL 25, 2023

And no tool helps agents network with clients at scale better than social media. But with so many options, how do you know which are the best social media platforms for real estate? You’ll learn why some social apps are a no-brainer while others should be used with caution. For starters, read this guide.

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Real Estate Platform Social Media HootSuite 98

Writtent Blog

DECEMBER 18, 2023

Before you can do any of that, you have to know: your overall strategy the selling points of your product or service your key message or story who your product or service can help The types and formats of content you create and where and how you promote your content will largely be determined by these factors. Creating content 9.

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Tips Content Press Release Marketing 98

Oktopost

MARCH 4, 2024

Source B2B SaaS Marketing: The key differentiators and challenges Customer journey A typical B2C customer journey on the Amazon marketplace involves as few as two or three For example, let’s look at a typical B2C customer journey on the Amazon marketplace. An Amazon sale is completed in as few as two or three clicks.

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B2B Strategy Marketing Case Study 62

Sprout Social

JULY 21, 2022

If you want to improve your social media marketing strategy , you need to know about the different types of social media content and how or where you share that content. Understanding these different types of social media will help you develop a better content strategy and know where to focus your time and energy.

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Types Social Media Microblogging Overview 145

Hootsuite

FEBRUARY 27, 2023

LinkedIn is more than just a place to go when you’re looking for work. It’s the social platform par excellence for organizations looking to build partnerships, find their next hire, and even keep an eye on their competition. But if you want your company to make more of a splash, you need to up your LinkedIn SEO game.

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SEO LinkedIn Tips URL 110

Sherrilynne Starkie

MARCH 2, 2020

Not only does it provide visibility for your company, product or service, it powers most content marketing and social media strategies. This includes content marketing, social media and digital advertising among other marketing tactics. For example, there might be a progressive theme across the stories. Read the websites.

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News Report Software Badge 404

Keyhole.co

MARCH 28, 2024

LinkedIn is the answer! But what are the odds that your LinkedIn content will stand out in a sea of digital competition? And when it comes to this, consider leveraging LinkedIn hashtag analytics. Don’t worry—This page covers everything you should know about LinkedIn hashtag analytics. LinkedIn SEO is the answer!

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Hashtag LinkedIn Analytics SEO 52

Hootsuite

JANUARY 23, 2024

While many social networks saw business use decline in 2023, LinkedIn saw 5% business use growth. Hootsuite’s Social Trends Report finds that change in usage is driven by a renewed focus on ROI. LinkedIn is the platform of choice for many businesses looking to make deals and recruit top talent. 1 Social Media Tool Create.

LinkedIn 84

LinkedIn Tools HootSuite Marketing 84

Hootsuite

SEPTEMBER 2, 2021

When you’re thinking about creating a social media strategy for your business, a few leading platforms probably come to mind right away: Facebook, Instagram, Twitter, and maybe YouTube or Pinterest, depending on your industry. Bonus: Read the step-by-step social media strategy guide with pro tips on how to grow your social media presence.

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Types Social Media Statistics HootSuite 145

Hootsuite

MARCH 30, 2021

Social media and ecommerce are a match made in heaven. Marketers have been using social platforms to connect with ecommerce customers for a while now. And for a good reason — more and more internet users shop online and use social media to research brands. What is social media ecommerce marketing? Source: Hootsuite.

Examples 143

Examples Social Media Tips HootSuite 143

Buffer Social

OCTOBER 4, 2023

I wanted to nail my personal brand on LinkedIn — but I had no idea where to start. LinkedIn is 277 percent more effective at generating leads than Facebook and Twitter. But why is building a personal brand important to me, given I’m an in-house writer without a personal product or service to sell?

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LinkedIn Brands Template Templates 128

Keyhole.co

JULY 26, 2023

Social media has become an integral part of our lives, and it’s time to tap into its power to drive your sales through the roof. By mastering the art of social selling, you can achieve incredible results. billion by implementing effective social selling techniques. What is social selling?

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Strategy Tips Buy Activities 52

Social Media Strategies Summit

OCTOBER 7, 2021

According to a recent study , marketers leverage social media, email, websites, and ads to drive registrations to their virtual events. For example, teasers, a sneak peek into speakers, quotes, or photos from past events. For example, check out the landing page from Drift’s RevGrowth Virtual Summit. Image via Markletic.

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Eventful Marketing Upcoming Influencer 206

BeingOptimist

JANUARY 31, 2022

billion social media users worldwide. Moreover, social media is becoming a trend in pitching sales presentations and using other marketing tactics for your product or service. Well, without further ado, in this article, you’ll find out how you can use social media to pitch your sales presentation in the right way.

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Social Media How To Template Templates 90

agora pulse

DECEMBER 9, 2020

Bonus Materials: FREE Social Media Content Calendar. What are the best times to post on social media? Here’s a look at why that is and how to find the best time to post your social content. The social channels you use. 20 Social Media Post Types That Do Well (and How to Use Them). The answer can vary.

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Social Media Social Media Management Instagram Patterns 176

Keyhole.co

JANUARY 4, 2022

LinkedIn is the most popular professional social network. Each day, more than 30 million companies use LinkedIn for business while over 800 million professionals use it to make connections and share knowledge. LinkedIn for business gives direct access to customers, investors, prospective employees and leads. There are 2.9

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LinkedIn How To Marketing Newsletter 130

Sprout Social

JULY 19, 2022

That’s the question frustrating social media marketers today. According to 72% of our LinkedIn community , hashtagging impacts the overall performance of social media content. We explore what hashtags are, how to use them and examples of ways brands are successfully ushering in the new era of hashtagging.

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Hashtag How To Guidelines Telecommunications 122

Social Media Strategies Summit

FEBRUARY 24, 2021

Want to know why social media listening should absolutely, 100% be part of your marketing plans right now? Well, let me give you an example. So you start selling coffee and brownies. Social media listening is the same as this but on a massive scale. What Exactly is Social Media Listening (& Why Should I Care)?

Social Media 147

Social Media Strategy Sentiment Marketing 147

Oktopost

FEBRUARY 19, 2024

The Insights We’ve Uncovered: Is LinkedIn still the best network for your employee advocacy program? Is LinkedIn Still the Best Network for Your Employee Advocacy Program? Your advocates are almost nine times more likely to post on LinkedIn than they are on X (formally Twitter), its closest ‘competitor’. Short answer–yes.

Trends 69

Trends B2B LinkedIn Training 69

Oktopost

SEPTEMBER 21, 2023

This digital shift has welcomed a new era in sales: social selling. If you want to compel buyers online, social selling is a new sales approach that allows you to cut through digital noise and harness buyer attention. However, since social selling is a relatively new concept, few sales teams manage to get it right.

Examples 62

Examples B2B ROI Analytics 62

Hootsuite

FEBRUARY 20, 2024

Great social media stands out , and eye-catching, engaging and creative design will help set you apart from the crowd. You’re not just any brand — you’re a cool brand, and your social media post design should reflect that. 1 Social Media Tool Create. Here’s how they did it.

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Template Templates Social Media Diagrams 106

Sprout Social

NOVEMBER 10, 2022

In a nutshell, your social media bio is your brand’s most basic elevator pitch—a snapshot of what you do, who you are and how you meet customers’ needs. While he died before the turn of the 20th century (so the timing’s a little off), he could have easily been describing the perfect social media bio. Grow your audience.

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Social Media Engagement Brands Template 93

Social Media Strategies Summit

JUNE 24, 2022

So if you’re already using TikTok — or you’re planning to add it to your social media marketing strategy — you should consider doing the same with Reels. How to Use Reels for Instagram: 10 Real-World Examples. This example encourages educators to take advantage of its teacher discount: View this post on Instagram.

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Examples Instagram Brands Transportation 165