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How to craft an effective AI use policy for marketing

Sprout Social

As technology advances at breakneck speed and leaders recognize AI’s value for business innovation and competitiveness, crafting an organization-wide AI use policy has become very important. Please note: The information provided in this article does not, and is not intended to, constitute formal legal advice.

Policies 109
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How to Write a Bank Social Media Policy [Free Template]

Hootsuite

A bank social media policy is essential for any financial institution to protect against legal and reputational risks. Creating an effective bank social media policy means accounting for all potential risks associated with using social media. Why create a social media policy for banking employees?

Banking 95
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Are You Restricting Your Meta Ads Lead Forms?

Jon Loomer

When you create a Meta lead form, you will go through the steps of your form type, intro, questions, privacy policy, message for leads, and maybe more (depending on the form type ). When you run an ad that promotes your product, a person you paid to reach might share your ad with their audience or a friend. Let me explain.

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AI ethics: How marketers should embrace innovation responsibly

Sprout Social

AI misuse or neglecting ethical concerns can result in a damaged brand reputation, product failures, litigation and regulatory issues. Our community discussed several risks including privacy infringement, manipulation of public opinion and autonomous weapons. This can stem from lack of research or biased datasets, among other reasons.

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How to Develop a Social Media Policy for Employees in 2020 and Beyond

Oktopost

A decade ago Zappo’s had a social media policy for employees that was more or less the industry standard: “Be real and use your best judgment”. Ten years ago this policy might have been enough. The need for an effective social media policy for employees, however, has become more pressing than ever. Policy enforcement.

Policies 146
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Training Your Workforce for ChatGPT: A Comprehensive Guide

Convince & Convert

Quick Policy Guidance Your employees should have a general idea of what they can and cannot use ChatGPT for when it comes to workplace use. The sooner you get quick policy guidance out the better. It may take your organization months to cement more specific and in-depth AI-use policies and guidance.

Training 154
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Cyberbullying Insurance: Do I Need it For My Family?

The Realtime Report

The coverage provided by cyberbullying insurance varies by insurance company and product. In most cases, cyberbullying is covered under a homeowner’s policy with a cyber protection plan covering online fraud, cyber extortion, data breaches and other digital attacks. But what is cyberbullying insurance, and what does it involve?