Jon Loomer

SEPTEMBER 15, 2022

I want to take a second look at custom metrics today and provide two specific examples of how I use them. You may want to monitor the quality of traffic you’re sending by calculating the ratio of Landing Page Views over Link Clicks. This would show the number of people who converted over those who hit the landing page.

Metrics 214

Metrics Examples Facebook How To 214

Jon Loomer

FEBRUARY 22, 2022

Duplicate the landing page that you use for the product or opt-in. You have a public-facing landing page that is easily found on your website. You could remove the new landing page from search engine results. Duplicate the form used on the landing page. My Example. Or… 3.

Facebook 210

Facebook URL Report Campaign 210

Jon Loomer

APRIL 1, 2024

I love these real-life examples… When advertisers complain about over-reporting in Ads Manager , there’s usually a good reason. Real-Life Example Here’s an example. I created a separate landing page and form for the test, and I tag people in my CRM when they subscribe there.

Conversation 142

Conversation API Eventful Report 142

Jon Loomer

SEPTEMBER 13, 2023

In the example above, Maximum Number of Conversions is selected. If you optimize for link clicks, landing page views, or even leads, you can expect that the vast majority (if not all) of those actions will come from the cheapest countries. All of these examples can lead to low-quality results. The best example: Purchases.

Advertising 177

Advertising Conversation Issues Buy 177

Jon Loomer

SEPTEMBER 25, 2023

In this post, you’ll learn: What custom events are How I add custom events Examples of custom events Benefits of custom events Buckle up, this is a good one… What Are Custom Events? You send event information with your pixel data to Meta, for example, and highlight events to signify, “HEY! 1-Minute Time on Page.

Eventful 185

Eventful Advertising Embedding Conversation 185

Jon Loomer

OCTOBER 4, 2023

Examples of standard events include Purchase, Lead, Search, Add to Cart, Initiate Checkout, and Complete Registration. I use Google Tag Manager to manage my pixel, which helps me create custom events that fire based on a timer (how long someone spends on a page), scroll depth, engagement with embedded YouTube videos, and more.

Eventful 184

Eventful Conversation Embedding URL 184

Social Media Strategies Summit

NOVEMBER 28, 2022

Nor will blowing your marketing budget on driving traffic to your FB page. This FB ads guide looks at advertising best practices, plus 16 examples of the best converting Facebook ads from some of our favorite brands. For example, if you sell modern furniture, you can target an audience of people who just bought their first home.

Examples 246

Examples Facebook B2B Instant Messaging 246

Webbiquity SMM

NOVEMBER 8, 2022

There are countless examples of social proof online. For example, bias : we presume that a friend or even an online stranger will provide us with a more unbiased evaluation of a product or service than a salesperson employed by the vendor would. For example, buyers may choose a product with a 4.7 with only a handful.

comScore 299

comScore Marketing Case Study Review 299

Jon Loomer

JUNE 19, 2023

When you read through the pages of this website, be aware that available objectives at the time of that post will impact the recommendations provided. There are many examples of a performance goal that is available across multiple objective options. Landing Page Views and Link Clicks, for example, will only drive a bunch of clicks.

Campaign 210

Campaign Eventful Conversation Instagram 210

Jon Loomer

DECEMBER 6, 2023

Examples are things like conversions, leads, ThruPlays, link clicks, and landing page views. The Performance Goal is the action you want most. It’s how you measure success. It’s also how Meta will measure success, and it impacts how your ads are delivered. Do you want purchases? Complete registrations?

Eventful 149

Eventful Campaign Advertising Conversation 149

Jon Loomer

MARCH 21, 2022

Don’t just trust that those clicks and landing page views are highly-engaged users. When you optimize for engagement, links clicks, landing page views, or any other surface-level actions, Facebook doesn’t care about quality. Here are some events I use: 2-Minute Time on Page. There are ways to check.

URL 200

URL Facebook How To Analytics 200

Jon Loomer

FEBRUARY 15, 2023

Create a Meta Pixel Event that Fires After Viewing a Page for 60 Seconds Create a Meta Pixel Event that Fires After Scrolling 70% Down a Page Create a Quality Visitor Event If you’ve already completed the steps above, the most difficult tasks are finished. If you haven’t done these things yet, you’re in luck.

Eventful 177

Eventful Aggregator Google Conversation 177

Jon Loomer

JANUARY 22, 2024

You expect, for example, people who click a link to land on your website then behave like a normal human who may do other things. This is why most experienced advertisers would tell you it’s almost always a waste of money to optimize for link clicks or landing page views. We also need to consider costs and volume.

Embedding 163

Embedding Eventful Cost Issues 163

Jon Loomer

SEPTEMBER 14, 2023

Link clicks, landing page views, ThruPlay, even add-to-carts and initiate checkouts. Optimize for an Add to Cart, for example, as your primary performance goal. The biggest issue with ads optimization is that, unless you optimize for purchases, Meta doesn’t care about quality. How about a secondary performance goal?

Cost 155

Cost Issues Organization Conversation 155

Jon Loomer

JANUARY 2, 2022

Do it often and plan to get your ad account, page, or Business Manager disabled. If you intentionally skip the Special Ad Category declaration so that your targeting, for example, won’t be restricted, expect to get your ads flagged. Non-Functional Landing Pages. Make sure to test the page before you publish the ad.

Facebook 213

Facebook Policies Issues Reputation 213

Social Media Strategies Summit

SEPTEMBER 28, 2023

Product Detail Pages We already know that UGC influences purchase decisions, so why not add it to the page where those decisions get made? Make it easy for your customers to get to the next step in the customer journey by putting UGC and reviews on the same page as the product they are shopping for. But why stop there?

UGC 222

UGC Content Bazaarvoice Hashtag 222

Social Media Strategies Summit

OCTOBER 7, 2021

Optimize the Event Website or Landing Page. One of the first online event marketing ideas you should implement is building a website or landing page dedicated to the event. A landing page or website will help you encourage your target attendees to register for the upcoming event. Discover them below: 1.

Eventful 206

Eventful Marketing Upcoming Influencer 206

Jon Loomer

DECEMBER 12, 2023

Meta will try to get you as many link clicks or landing page views as possible, for example, if that is your performance goal. Another example is Audience Network Rewarded Video. Where you need to be careful is when optimizing for the top of the funnel.

Advertising 128

Advertising Cost Conversation Issues 128

Jon Loomer

FEBRUARY 7, 2024

Real-World Validation This is the most obvious example of Ads Manager results that are too good to be true. Let’s use a couple of examples. Unfortunately (or luckily), I don’t have an example of that to show you. You may fire purchase and registration events on the confirmation pages after that action is completed.

Report 177

Report Sample Samples API 177

agora pulse

MAY 26, 2020

Create a landing page that wows your audience and helps you meet marketing campaign goals. Here’s how to do so and examples of brands getting them right. When you run a marketing or advertising campaign on social media, it’s essential to send your audience to a landing page that encourages targeted actions.

Social Media 150

Social Media How To Discount Campaign 150

Social Media Strategies Summit

DECEMBER 14, 2023

For example, data shows that one of the main reasons people go online is to find information. But it also includes screenshots of every process mentioned, resulting in a page that people are almost guaranteed to bookmark for continued visits (or at least remember visiting and searching for the next time they encounter a similar pain point).

Content 221

Content Marketing Loyalty Collaboration 221

Jon Loomer

APRIL 3, 2023

I often have people ask me whether they should use Facebook lead ads or send people to a landing page on their website. Use this as a guide… Quality Lead-Building 101 In theory, it makes sense that the default Facebook lead form would produce lower-quality leads than the typical landing page. Of course not.

Facebook 189

Facebook How To Reputation Types 189

Direct Marketing Observations

JANUARY 31, 2024

Once you get past the creation of said content (including copy, image, and landing page), and of course making sure you’re coloring inside the lines of whatever industry you are in, you’re not done. Listening posts, done correctly can give you a lay of the land of what’s possible. What is good content ? An infographic?

Industry 146

Industry Social Media Biotechnology Marketing 146

Jon Loomer

OCTOBER 23, 2023

An example of this is Audience Network when optimizing for link clicks or landing page views, so it’s good those placements are somewhat easy to remove. The problem is for any type of top-of-funnel action. Meta will take advantage of weaknesses in placements to pad your numbers with low-quality actions.

Types 143

Types Conversation Examples Platform 143

Jon Loomer

MARCH 1, 2023

In that post, I discovered that when optimizing for Link Clicks or Landing Page Views to promote a blog post, nearly all of my budget was spent on this placement. It’s why you may get results that seem too good to be true when optimizing for Link Clicks or Landing Page Views. But, let’s be clear.

Advertising 177

Advertising Video Metrics Issues 177

Jon Loomer

FEBRUARY 12, 2024

An example is if you ever run lead ads using instant forms while also having a landing page on your website, there are at least three different ways you can exclude people who already performed this action: Lead form custom audience, website custom audience, and customer list custom audience. Advantage+ Audience.

Advertising 183

Advertising Campaign Cost Conversation 183

Jon Loomer

FEBRUARY 14, 2022

Of course, such an audience includes everyone: Those who spend three minutes and those who spend hours; those who view one page and those who view 100; those who buy from you and those who never would. People who visit specific web pages. Here are examples of what I do… 1. User Views 2+ Pages in a Session.

Strategy 213

Strategy Facebook Eventful URL 213

Jon Loomer

FEBRUARY 26, 2024

Within Meta’s documentation , they also highlight the following stats: 13% lower median cost per product catalog sale 7% lower median cost per website conversions 28% lower average cost per click, lead or landing page view The first two are the most meaningful. Women serving women entrepreneurs is an example.

Construction 181

Construction Cost Issues Conversation 181

Jon Loomer

APRIL 17, 2023

Here’s an example of the counting of an event. The classic example of overcounting occurs when events fire on a URL where they shouldn’t occur. For example, a Purchase event is added to the landing page rather than the confirmation page. It should be a confirmation page that users only see once.

Eventful 180

Eventful Conversation URL API 180

Jon Loomer

MARCH 7, 2022

You want link clicks or landing page views? You tell Facebook you want link clicks or landing page views and Facebook will get you as many as it can for the lowest cost. But if Facebook sends me 4,200 people ( like what happened in this example ), I expect some of them to do things like convert. Traffic QUALITY.

Content 201

Content Facebook Course Campaign 201

Jon Loomer

JANUARY 24, 2024

Let’s first review the problem and an example of ads optimization gone wrong. Meta’s focus will be on satisfying that, which puts the algorithm and Meta on the same page. Example of Optimization Gone Wrong This blog post was inspired by a complaint I’ve been hearing a lot lately related to Advantage+ Audience.

Advertising 172

Advertising Eventful Campaign Engagement 172

Jon Loomer

APRIL 10, 2023

When you create a Website Custom Audience for people who visited specific web pages, you’ll need to make this choice. An example is Google Tag Manager , which is a tool that I use to manage the pixel. An example is Google Tag Manager , which is a tool that I use to manage the pixel. Third-Party Tool Integration.

URL 178

URL Eventful Conversation Advertising 178

Social Media Strategies Summit

NOVEMBER 18, 2022

Unless you’re running ads, the only way to drive TikTok users to your website is via the link on your profile page. Your homepage is always a safe bet, but if you’re running a campaign, consider linking to a dedicated landing page instead. Pick carefully: would your blog landing page be a wiser choice than your homepage?

Social Media 240

Social Media Strategy Influencer LinkedIn 240

Jon Loomer

AUGUST 3, 2022

So, link clicks, clicks to your page profile, post reactions, comments, shares, clicks to expand media to full screen, clicks to take action (liking your page or RSVP for an event), and more. Landing Page Views: The number of times someone clicked on your ad link and successfully loaded a page of your website with the Meta pixel.

CPC 199

CPC Metrics Advertising URL 199

Sprout Social

FEBRUARY 26, 2020

Landing pages are easily one of the most important pieces of your social media marketing strategy , they’re unfortunately easy to overlook. If you’re not 100% sure whether your landing pages are up to snuff, don’t sweat it. What is a landing page used for, anyway? See how that works?

Examples 121

Examples Social Media Travel Instagram 121

Hootsuite

OCTOBER 14, 2021

A product page. It can be found inside the bio at the very top of a creator’s profile page. Click ‘Edit profile’ at the top of your profile page. Click ‘Submit’ at the bottom of the page. For most creators, that means turning one link into multiple links using a landing page. An online shop. …

Instagram 141

Instagram HootSuite URL How To 141

Social Media Strategies Summit

MARCH 1, 2024

Nike gets it right in this example: View this post on Instagram A post shared by Nike (@nike) From the very first shot, viewers see the Nike branding alongside Megan Thee Stallion’s name and the title of their collaboration, Hot Girl Systems. Games: Image source Then, you can link to the actual video on YouTube or a dedicated landing page.

Video 229

Video Trends Marketing Mobile 229