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Social Media Monitoring Bookmarks and RSS

Laurel Papworth

When monitoring social media, don’t forget to monitor social media platforms (changes at Facebook, Twitter, Google Plus, LinkedIn etc) as well as stuff specific to YOUR industry. For my students: RSS allows you to manually (or autopost) Facebook, Twitter, Google Plus, LinkedIn etc updates from a 3rd party site.

RSS 90
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48 Ways to Measure Social Media Success

Webbiquity SMM

Ultimately, as Olivier Blanchard has pointed out repeatedly , social media marketing has to demonstrate an ROI (though he acknowledges the questions have to be made more specific). But it’s crucial to the social media ROI debate to recognize that “R” is an end-of-the-process measure. Klout and Kred scores).

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How To Monitor Your Three Essential Internet Marketing Strategies

Techipedia: Tamar Weinberg

Internet marketing strategies vary depending on the nature of the blog, brand, or business and alter with accordance to their physical and digital size and their particular niche. When it comes to marketing any organization, product, or service on the web, there tends to be three essential ways of doing so: Dominating social media platforms.

Strategy 213
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Social Media Complainers – your new BFF's

Akamai Marketing

The quicker the response, the happier the complainer and the more impressed the social media listeners are. Give them a private way to stay in touch (so they can voice their concerns to their new friend on the inside as opposed to using social media). What’s your social currency? But not really.

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31+ of the Coolest Social Media, Search and Web Tools of 2010

Webbiquity SMM

Search for a brand name or keyword across all of the most popular social networks at once? Monitor social media discussions of your company or product in real time? Promote events through social media? Cool Social Media Tools. Social Media Monitoring Tools. Create animations?

Tools 206
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Solving Klout’s “Warren Buffett Problem”

Convince & Convert

Matt Thomson, Klout @daddymention. Matt Thomson , VP of Business Development at Klout , joins the Social Pros Podcast this week to discuss the “Warren Buffett problem” his company faces, those fancy analytics at work behind the Klout algorithms, and expanding to offer brands a whole new product. Listen Now

Klout 129
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How does your brand look on social media?

Janet Fouts

It used to be this would return a list of scholarly papers, some nasty pictures of you at a bachelor party, a random smattering of form posts about cupcakes or software and possibly your connections on some social networks. Looking for a job in marketing? disclosure: I’m listed as a Klout influencer and have received Klout perks.)

Klout 138