Hootsuite

MAY 21, 2020

Social media monitoring tools let you keep track of every conversation, account, keyword, and hashtag that’s relevant to your business. They’re huge time-savers and we’re going to list the best here. Bonus: Download a free guide to learn how to use social media monitoring to get more customers and boost sales.

Social Media 145

Social Media Tools HootSuite Sentiment 145

Oktopost

MAY 12, 2021

Let’s take a deeper look to learn how you can build a beneficial community around your B2B brand. For instance, members enjoy real-time product updates, faster tech support (for troubleshooting), increased response time from the sales team, early awareness for product launches, and a front-row seat for company updates. .

B2B 121

B2B Communities Brands Loyalty 121

Keyhole.co

APRIL 3, 2024

It has become a global powerhouse for real-time news, conversations, and marketing. As X continues to blossom, its role in digital marketing has become more salient than ever. However, understanding how to leverage X for marketing purposes is more complex than it might seem.

Strategy 52

Strategy Twitter Tips Marketing 52

Buzz Marketing for Technology

NOVEMBER 21, 2012

Business and consumer brands have traditionally approached marketing from two totally different vantage points. While there are always going to be distinct differences between b2b and b2c marketing practices, B2B websites must make some B2C-inspired adjustments to keep up with savvy consumers.

B2B 252

B2B Marketing Case Study Buy 252

Sprout Social

APRIL 4, 2023

If leveraged properly, ephemeral content can help you beat the algorithm and keep your brand top of mind. The subject often only has relevance for a short period of time, like a flash sale announcement or a daily update. You can save your stories into Story Highlights and keep it visible even after it disappears from you stories feed.

Strategy 117

Strategy Content How To Marketing 117

Hootsuite

SEPTEMBER 14, 2023

Bonus: Download a free guide to learn how to use social media listening to boost sales and conversions today. No tricks or boring tips—just simple, easy-to-follow instructions that really work. Social media intelligence is the practice of gathering data from social media conversations to inform your future marketing actions.

Social Media 102

Social Media Sentiment HootSuite Analysis 102

Sprout Social

NOVEMBER 8, 2023

As a business, you need to figure out how to deliver great customer experiences while keeping up with these changing demands. Customer sentiment analysis is a facet of AI marketing that involves understanding how customers think and feel about your products, services or business. But it’s not that simple. Sounds easy, right?

Sentiment 111

Sentiment How To Analysis Review 111

Buffer Social

SEPTEMBER 11, 2023

The reality is that the best LinkedIn users are marketing machines. I've built real friendships with the best B2B marketers in the world and I’m on a text-message basis with countless founders, CEOs, VPs, and executives. I’ve always written posts using informal, simple, easy language.

LinkedIn 113

LinkedIn Tips Skills URL 113

Buffer Social

JANUARY 25, 2022

Although anytime can be a good time to switch up your marketing strategy, the start of the new calendar is one that resonates with us quite a bit. With that in mind, we talked to 10 small business owners to learn about what they're changing in their marketing this year.

Small Business 91

Small Business Marketing Retail Education 91

Buffer Social

JULY 18, 2023

You’ve probably seen social media marketers boasting these kinds of results on Instagram. We go into how top social media managers achieve tremendous growth for their clients’ businesses on social media. Customers keep coming back for repeat business and become brand advocates. But how do they do it?

Social Media Management 79

Social Media Management Social Media Tips LinkedIn 79

Buffer Social

JANUARY 18, 2024

I love creating content on the platform, plus I’ve just launched a podcast for B2B marketers that I’m keen to, well, market. Private browsing: Access to public, semi-private, or private mode to keep your identity hidden while browsing other profiles. That depends on which plan you go for. It just might.

LinkedIn 88

LinkedIn Review Badge Analytics 88

Keyhole.co

NOVEMBER 2, 2022

Even though there is no sure-shot path to success for TikTok marketing, following these 9 growth hacks can help you attract your target audience’s attention and drive more engagement on TikTok. With TikTok’s growing popularity, marketers are constantly looking for ways to make their videos stand out and achieve better engagement.

Engagement 52

Engagement Hashtag UGC Trends 52

Convince & Convert

SEPTEMBER 5, 2017

Brian Peters, Digital Marketing Strategist for Buffer, reveals what Buffer’s arsenal of tools and data have taught him about the surprisingly promising future of organic content. Carlos Gil, Head of Global Social Media Marketing for BMC Software, defends Snapchat as a social tool for B2B and B2C businesses.

Influencer 127

Influencer Social Media Statistics B2B 127

Keyhole.co

AUGUST 29, 2023

While its effectiveness in those areas is still debated, ChatGPT is undoubtedly a powerful marketing tool to keep in your back pocket. It’s as simple as giving ChatGPT a command or a prompt and out-pops dozens of social media posts ripe for publishing. Every social media marketer’s dream. Keep the entry process simple.

Social Media 52

Social Media Content Real Estate Class 52

Oktopost

SEPTEMBER 4, 2020

When it’s time to launch a B2B marketing campaign on social media, LinkedIn seems like the obvious platform of choice. There’s no mystery why B2B marketers keep flocking to it – it simply works. For savvy B2B marketers, it is an opportunity to explore a channel typically used by their B2C counterparts. Advertising.

B2B 150

B2B LinkedIn Facebook Statistics 150

Keyhole.co

JULY 5, 2023

This makes it a prime destination for B2C brands to market their products in creative ways. The potential of Instagram marketing strategy is limitless, but attempting to achieve that initial traction with your branded Instagram account can be a tall order. This will help increase the chances of your memes going viral.

Instagram 52

Instagram Meme Tips Marketing 52

Pam Moore

DECEMBER 7, 2017

Content marketing in 2018 is going to hit a new dimension of importance, organization and integration. Smart and savvy marketers know the days of throwing social spaghetti at the wall and hoping it sticks are over and done. Quality over quantity is where success is going to come from in 2018.

Template 167

Template Templates Trends Content 167

Keyhole.co

DECEMBER 28, 2022

For a while now, Instagram has been one of the most important social media platforms and digital marketing channels. Up until now, brands and influencers alike have been using business accounts to support their Instagram marketing efforts and leveraged third party apps to access robust social media marketing analytics.

Instagram 98

Instagram Influencer Analytics Notification 98

Sprout Social

NOVEMBER 23, 2022

Employee advocacy —the promotion of a company that an individual works at—can supercharge brand awareness, sales leads and talent acquisition on any channel. There’s a reason 68% of marketers say their company has an advocacy strategy. Employee posts are the digital equivalent to word-of-mouth marketing. Engage your employees.

LinkedIn 115

LinkedIn Tips Curation Training 115

Sprout Social

JANUARY 4, 2021

Every new year brings opportunities for marketers to try new things, improve upon their old strategies and pitch ideas that have never been brought to the table before. Inspiration for your social media marketing pitch. Pandemic or not, those reasons aren’t going anywhere. They were going to post this regardless of the results.

Campaign 126

Campaign Social Media Marketing Metrics 126

Rebekah Radice

MARCH 19, 2017

Keep this in mind as you’re making new connections. Now from here, you can go deeper into your research with Twitter Advanced Search. Now from here, you can go deeper into your research with Twitter Advanced Search. Begin with a simple Twitter review. Or visual marketing as in the case of Brian Fanzo.

Eventful 132

Eventful Social Media Conference Hashtag 132

agora pulse

DECEMBER 22, 2020

I’m Bronte Mojdehi, marketing manager at AppSumo , the go-to digital marketplace for entrepreneurs, small-business owners, and freelancers. For us, this means the ability to further our brand presence and voice, drive sales, and direct traffic all through utilizing our social media channels as an extension of our site.

Social Media 126

Social Media Strategy Content How To 126

Akamai Marketing

NOVEMBER 13, 2012

In fact, the good news is that much of social media measurement calls on some of the very same techniques that marketers have been using for a long time. The first step in any kind of marketing measurement is the strategic planning phase. Also, keep in mind that a platform is NOT a strategy. ” but dig a little bit deeper.

Template 203

Template Templates Social Media Sample 203

Sprout Social

SEPTEMBER 30, 2020

A lot of social marketers ask, does our brand really need to be on LinkedIn? LinkedIn is unlike its social competitors in that it’s widely regarded as a professional social network, the largest B2B marketing platform in the world and the number one platform for lead generation. The process of boosting your content is simple as well.

Organization 104

Organization LinkedIn Strategy Social Media 104

Sprout Social

SEPTEMBER 30, 2022

Meryoli Arias , Senior Social Media and Community Manager, and Daniel Cmejla , Senior Director of Community, Customer Marketing, Events, PR, and Social, of Chili Piper gave us an inside look into how they approach social selling. To generate revenue for your business, you’ll need to find your audience and connect with them on a deeper level.

Tips 133

Tips Authentication LinkedIn Groups 133

Sprout Social

NOVEMBER 28, 2022

They keep people tapping to see what others voted for, and what comes next. Post about your promotion through the week to keep it top-of-mind. One step further: Use UTMs codes in your links for your Story stickers to track any sales you make through your Story. But you can also go deeper and share human stories of triumph.

Instagram 127

Instagram Engagement Brands Avatar 127

Hootsuite

JUNE 28, 2023

Bonus: Download a free guide to learn how to use social media listening to boost sales and conversions today. No tricks or boring tips—just simple, easy-to-follow instructions that really work. Source: Google Analytics To dive deeper into where that direct traffic really came from, you need to know your social media analytics numbers.

HootSuite 120

HootSuite URL Analytics Forums 120

Buffer Social

JULY 23, 2019

Keep reading as we dive into the world of micro-influencers and explain the ins and outs of this new trend toward going small with your influencer campaigns. Understanding influencer marketing and micro-influencers. Influencer marketing has been on the rise for years now. The state of influencer marketing.

Influencer 75

Influencer Strategy Marketing Survey 75

Keyhole.co

OCTOBER 10, 2023

But even if you’re just a small business or growing startup, you’re probably going to get hundreds of brand mentions monthly from review sites, blog posts, and social media. So how do you keep track of all this data and uncover what your customers are really saying? Enter brand sentiment analysis!

Sentiment 52

Sentiment Analysis Brands How To 52

Keyhole.co

FEBRUARY 3, 2023

And especially on a platform like Instagram, marketers see newer updates quite frequently. So you can’t just rely on shallow metrics and decide whether your current Instagram marketing strategies are working in your favor. You sit with your marketing team and decide to participate, but with a branded twist. Why is that?

Metrics 52

Metrics Analytics Instagram Hashtag 52

Rebekah Radice

APRIL 3, 2017

If you use social media to market your business, writing great content is a must. This is going to help you filter content based on similar brand pages. Go to the “Page Likes” tab to see what pages your audience is interacting with. Begin to click-through each page and write down a few things as you go. Photo of the day!

Social Media 141

Social Media Content How To Buy 141

Convince & Convert

SEPTEMBER 5, 2017

Brian Peters, Digital Marketing Strategist for Buffer, reveals what Buffer’s arsenal of tools and data have taught him about the surprisingly promising future of organic content. Carlos Gil, Head of Global Social Media Marketing for BMC Software, defends Snapchat as a social tool for B2B and B2C businesses.

Influencer 60

Influencer Consultant Social Media Statistics 60

Sprout Social

NOVEMBER 21, 2019

Be honest: when’s the last time you conducted market research? So much of modern marketing is about taking action and chasing immediate results. Given the wealth of tools and information available, businesses today can’t ignore the importance of regular market research. Why is market research so important, anyway?

Research 98

Research How To Marketing Price 98

Convince & Convert

JANUARY 8, 2015

Ask marketers to compare B2B and B2C, and many will tell you they’re opposite sides of the same marketing coin. While that’s not a bad thing, most marketers tend to focus more on the difference than the uniting coin—and they can miss out on some valuable lessons by doing so. Take marketing technology, for example.

B2B 60

B2B Strategy Marketing How To 60

Pixlee

DECEMBER 2, 2021

With the growth of ecommerce and short-form video in general, TikTok has become one of the most popular social media platforms for brand marketing and building an engaged audience. You can produce videos that aren’t perfect and end up going viral. . Feature User-Generated Content (UGC). Try a Live Stream.

Campaign 52

Campaign UGC Hashtag Influencer 52

agora pulse

DECEMBER 16, 2019

New to the world of social media marketing or just need to ensure you’ve got the basics down? Here’s your informative walk-through of social media marketing. So, whether you are just getting started in social media marketing or just want to make sure all your bases are covered, this guide will be a good place to start.

Social Media Management 127

Social Media Management Social Media Hashtag Marketing 127

agora pulse

MAY 2, 2018

These simple tips can be implemented in as little as a few minutes a day and, if you are an agency, you can easily integrate them with your team workflow. It helps you connect with people who are actively looking to buy your products and services and helps build a deeper connection with your existing customers.

Tips 67

Tips Twitter Hashtag Buy 67