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Make Your CFO a Social Media Fan

Buzz Marketing for Technology

Social media definitely pays off, but you’ve got to focus on the approach not the tools. Social Media has hit the mainstream these days but the big concern on every product marketer’s mind has been how to justify the ROI? If you’re concerned about social media cost justification, you’re not along.

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B2B Social Media Gets Intimate

Social Media Marketing

Up to now, one the biggest challenges that social media posed was forcing organizations to decide just how open they should be. The belief was that information that could be public should be transitioned to social media, but proprietary information should remain under wraps in email, on the phone and in meetings.

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For Social Business, Remember the 90-9-1 Rule

Webbiquity SMM

It’s also a big part of Marketing’s job, and occasionally part of the job of HR, various executives, and product technical experts. There is a risk of the same fallacy today, with the mantra updated to “social media is everyone’s job!”—if ” This was hogwash of course.

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How to Use Social Media Strategy to Reach Mommy Blogs

Techipedia: Tamar Weinberg

Since I had no marketing budget, I decided to spend all of my efforts partnering with other mom blogs and asking them to post about us. This increased our traffic to over 200,000 uniques per month and exposure through guest posts got us on a number of media outlets like CNN, Fox News and the Wall Street Journal — no PR person involved.

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4 Reasons to Use Social Enterprise Networks for Business

Mindjumpers

Currently, her research focuses on various topics related to CRM software, sales, customer service and marketing strategy. Most people wrongly assume social enterprise networks are simply Facebook for business. How do you derive value from social enterprise apps? Future of Social Media? Centerstance Inc.

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Best Social Media Monitoring Tools

Bill Hartzer

More and more businesses are getting into social media – an umbrella term that covers various activities that help bring about social interaction on the internet. Facebook and Twitter are some of the main outlets for social media, but there are numerous types of social media like blogs, wikis, forums, chat rooms, etc.

Cymfony 152
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Why 2,000 Facebook Likes Won’t Save Your Job!

Buzz Marketing for Technology

But as a Social media marketer, we believe in the power of a world where consumers are more connected to friends and brands, but when it comes to convincing the C-suite how and why, oftentimes they find themselves pointing to indeterminate measures of success such as Facebook Likes. Victoria Harres, PR Newswire.

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