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10 Quotes on the Apple iPad and the Business of News

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk 10 Quotes on the Apple iPad and the Business of News by Adam Sherk on January 28, 2010 Now that the first wave in the Apple iPad crazy-a-thon has past, I thought I’d do a quick round-up of what people are saying about the iPad from the perspective of the news media.

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Will India See a Rise in Digital PR?

Waxing UnLyrical

Due to tight marketing spends, even advertisers are shortening their commercials while maintaining or increasing the number of times they are aired, to ensure maximum spread for their ad spends. It is rightly said that PR and journalism are interdependent. The Monday and Saturday papers will remain unaffected.

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Free Content Is Killing Media (And Advertising)

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Whether we're talking about iPads , websites, Blogs or the future of newspapers and television, Sorrell knows and understands the landscape like few others. What will truly move marketing, communications, advertising and media forward is rapid innovation (err. journalism. But, there's something bigger happening here. innovation.

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Newspapers, Magazines, and the Apple iPad

The Way of the Web

The Time sold 5,000 iPad apps in 3 days at £9.99, the Wall Street Journal has 10,000 customers paying $17.29 The Time sold 5,000 iPad apps in 3 days at £9.99, the Wall Street Journal has 10,000 customers paying $17.29 The iPad is still hugely important: I’m not denying the impact and value of the Apple iPad.

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The One Screen World Keeps Happening

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How many screens is your brand marketing against? The rationale behind this was a lot of push-back that I had seen in-market from the marketing industry, that looked at three screens (television, computers and mobile devices). The only screen that matters to a consumer, is the screen that is in front of them.

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Blogging On the Go: Are Mobile Apps Up To It?

ProBlogger

With the rise of mobile technology and citizen journalism, being able to blog while on the move is increasingly important. Unfortunately, many blogging apps are limited, clunky, and make updating from your mobile smartphone or tablet inefficient. This is, by far, one of the most capable blogging applications on the market.

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Content Is Everywhere - The Changing Tide Of The Internet

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Even though the iPad has a near-seamless Web experience, publishers still create native apps for the device. Add all that to what HuffPost is doing with social, community, mobile, as well as our commitment to innovative original reporting and beyond-left-and-right commentary, and the blending will have a multiplier effect. aol content.

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