Remove ios-14-features
article thumbnail

Compare Attribution Settings Returns to Facebook Ads Manager

Jon Loomer

After about a year-and-a-half on hiatus, the “Compare Attribution” feature has returned to Facebook Ads Manager. Let’s provide a little bit of history on the feature, why you should care, and how to use it… Understanding Attribution. This was one of many changes post-iOS 14. The iOS 14 Changes.

Facebook 198
article thumbnail

Enforcement of iOS 14 Changes for Facebook Advertisers Begins

Jon Loomer

We were first warned about iOS 14 and how it would impact Facebook advertising in 2020. Now that Apple has launched iOS 14.5 If you created ad sets within conversion campaigns prior to iOS 14 enforcement that were optimized for events that aren’t among your configured eight events, those ad sets will now be paused.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Facebook Ads and the Removal of Compare Attribution Windows

Jon Loomer

The changes to Facebook (or Meta) advertising due to iOS 14+ in 2021 were significant. Regardless of whether your audience is on an iOS device, advertisers saw impact related to conversion attribution , optimization, and targeting. Allow me to explain… What Was This Feature? This may sound like no big deal.

Facebook 197
article thumbnail

Best New iOS 14 Features : You Need to Know

Tweaklibrary

However, things have changed a bit with the release of iOS 14. With iOS 14, Apple has released some really crazy features that users have been asking for. So, without wasting anymore time let’s get into the coolest and the best iOS 14 Features that make it better than its predecessors.

article thumbnail

Campaign Optimization Using Non-Prioritized Facebook Events

Jon Loomer

One of the biggest Facebook advertiser complaints related to iOS 14 changes and Aggregated Event Measurement is the limitation to eight events per website for optimization purposes. The ranking would be applied when collecting results from users who had opted out of iOS 14 tracking. Those on a non-iOS device.

Eventful 197
article thumbnail

Meta Brings Back 28-Day Click Attribution

Jon Loomer

Prior to iOS 14 changes, Facebook used separate attribution windows (for reporting) and conversion windows (for optimization). While advertisers complain of a drop in performance since these changes, I believe the blame has been misplaced on iOS opt-outs. And we also shouldn’t forget that not everyone is on an iOS device.

Privacy 207
article thumbnail

The Importance of Diversifying Your Paid Media Strategy

Ignite Social Media

This has particularly come into play this year with the iOS.14 More Information About Snapchat Ads: Key Updates from Snapchat’s Annual Partner Summit Snapchat iOS 14 Resource Hub. Strengths: Driving Web Traffic & Shopping Features. AR ads can be difficult, but Snapchat makes the process quite easy.

Strategy 144