Sprout Social

NOVEMBER 23, 2022

Quick thought experiment: when I say jobs, thought leadership and networking, what social platform comes to mind? And LinkedIn employee advocacy is how you reach them. Employee advocacy —the promotion of a company that an individual works at—can supercharge brand awareness, sales leads and talent acquisition on any channel.

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Oktopost

NOVEMBER 22, 2023

Instagram: When sharing engaging images and videos, Instagram is a great platform to promote your company culture and share bite-sized content such as tips, tricks, and market insights. From paid advertising to social selling and analytics, the value you can extract from social platforms is endless. 7 Top B2B Social Media Trends 1.

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Oktopost

JUNE 26, 2023

We’re big believers in the power employee advocacy holds for social media marketing. But that’s what’s on paper. But that’s what’s on paper. In practice, how does employee advocacy get off the ground – and, over the long-term, maintain momentum? Jump to Section First of all, what is employee advocacy?

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Social Media How To Reputation Analytics 62

Oktopost

FEBRUARY 12, 2024

What is the Smarsh integration? For many financial services organizations, Oktopost has become the go-to social media management platform to engage with customers and build employee advocacy programs. When it comes to social media for financial services, compliance is not just a priority; it’s a necessity.

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Convince & Convert

OCTOBER 22, 2021

Your employees each have a morning ritual. What if your company could become a part of employees’ daily routines? What if there was a way for you to use this downtime to inform others and increase brand awareness? Welcome employee social advocacy! Welcome employee social advocacy!

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Survey How To Education Hotels 125

Sprout Social

MAY 11, 2023

But it also encompasses monitoring your organic content and what people are saying about your brand on social, and scoping out imposters or other security threats. What are brand safety tools? This intel gives you the audience insights you need to create a customer-centric social strategy. brand safety rate and a 99.9%

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Oktopost

SEPTEMBER 15, 2022

However, without marketing leading an employee advocacy initiative, and truly understanding the type of persona that defines your organization, you most likely will fail. If you want to tap into creating brand evangelists, you need to understand your employees, the same way you understand your customers. Meet Barney.

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Hootsuite

DECEMBER 12, 2023

Bonus: Download a free employee advocacy toolkit that shows you how to plan, launch, and grow a successful employee advocacy program for your organization. It can be as simple as showing what you’re working on. But how do you know if your content is enhancing what people think about your company? right now).

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Social Media Strategy HootSuite Sentiment 111

Oktopost

DECEMBER 9, 2020

Master social media strategist Christie Le joins me on our Radically Transparent podcast to disclose her employee advocacy secret sauce when it comes to launching and maintaining a successful program. Listen in and learn best practices for any employee advocacy program into 2021. Like What You Heard?

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Sprout Social

APRIL 25, 2024

Social media strategy templates Social media calendar templates Social media post templates Social media reporting templates Social media management templates What is a social media template? This social media campaign brief template encourages you to incorporate insights from across your organization. Download the template 2.

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Sprout Social

MARCH 29, 2023

By sharing vital insights, these teams can collaborate to build a social media recruitment strategy that overcomes a company’s most pressing recruitment roadblocks and fills open roles with world-class talent. Responding and engaging with your employees also has a positive impact on prospective candidates. Now, it’s the new norm.

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Social Media Strategy Team Review 101

Oktopost

APRIL 6, 2023

What is the purpose of thought leadership? Most of us can list off a few companies that, these days, just seem to know more than their counterparts – they have better insight, and more practice-based understanding – and most of us would rather lend those companies our business. Your employees are the lifeblood of your business.

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Oktopost

MAY 16, 2022

You bring your employees and colleagues into your core messaging. Represented by Colin Day, Oktopost’s Managing Director EMEA, and Andrew Davies, Marketing Director at Capco , we highlighted some of our biggest insights into getting actionable value from social media, and how to do it for yourself. From employee advocacy?

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B2B Engineering Social Media Privacy 91

Buffer Social

SEPTEMBER 12, 2023

Many of the companies generating buzz on social media right now likely all have something in common: it's not just their brand accounts posting great content, but their employees too. That’s particularly true for businesses and employees active on LinkedIn. What is employee advocacy?

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Sprout Social

NOVEMBER 1, 2021

Some of the best advocates for your brand can be your own employees. While this may be true, consider this: your employees know your company inside out and can lend a unique voice to your brand’s reputation. Employee advocacy has a lot of benefits for both the company and the employee. What is employee advocacy?

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Training Study Metrics Social Media 124

Sprout Social

FEBRUARY 14, 2023

And yet, social advocacy examples continue to be the exception. Social advocacy empowers employees to amplify your brand message in a way that’s consistent with your business’s voice and tone. The time to build your social advocacy program is now. ” That’s where employee advocacy comes in.

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Oktopost

MAY 20, 2021

We have talked about how to pilot and launch B2B employee advocacy on numerous occasions – in our blog posts , podcasts , webinars , and one-on-one sessions with our customers. So you probably already know the steps to successfully kicking off social advocacy (if you’re still not sure, click the links above!).

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Oktopost

FEBRUARY 26, 2024

As a result, these platforms often lack the nuanced insights needed to thoroughly gauge your social media performance and its impact on revenue. As a result, B2B marketers require insights that reflect the entirety of their buyer’s journey, spanning from initial engagement to conversion.

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B2B Metrics Social Media Social Media Management 62

Oktopost

FEBRUARY 28, 2022

What is Employer Branding? What is an Employer Branding Strategy. What Is Employer Branding? Employer branding is the marketing of the experience your employees and potential candidates have through your recruiting, employment, and ending of professional relationships with employees. Table of Contents.

Company 136

Company B2B Brands How To 136

Oktopost

JULY 4, 2022

It’s normal to feel that uncertainty around what you’ll do with your social media program, and how you can move forward as painlessly as possible. What End-of-Life Means for Social Studio. What to Look for in a Social Studio Alternative. What does End-of-Life Mean for Social Studio? Quick Links.

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B2B Social Media Management Metrics Social Media 131

Oktopost

MARCH 11, 2020

LinkedIn announced earlier this year that they will be sunsetting LinkedIn Elevate, its standalone employee advocacy app, merging it with Company Pages and offering the solution for free. As we all know, you get what you pay for and free doesn’t always mean better. Choosing the Right Platform. Creating Content That Resonates.

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LinkedIn B2B Social Media Management Metrics 138

Sprout Social

NOVEMBER 1, 2023

What is behind-the-scenes (BTS) content? Social media is an ideal channel for BTS content because it can include videos, photos, blogs and other content formats that highlight the employees, procedures and creative processes that bring the business to life. 10 behind-the-scenes post ideas and examples for your next campaign 1.

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Campaign Content Upcoming Authentication 91

Oktopost

MARCH 14, 2023

Employee advocacy programs have become increasingly popular in recent years. As companies look for new ways to promote their brand and increase their social media engagement, advocacy programs are an attractive and effective solution. Measuring Advocacy Performance Across Segments The benefits of this update are clear.

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Groups Groups Engagement Report 75

Oktopost

FEBRUARY 28, 2021

LinkedIn announced earlier this year that they will be sunsetting LinkedIn Elevate, its standalone employee advocacy app, merging it with Company Pages and offering the solution for free. As we all know, you get what you pay for and free doesn’t always mean better. Choosing the alternative to LinkedIn Elevate.

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LinkedIn B2B Social Media Management Metrics 109

Oktopost

AUGUST 10, 2023

to Drive More MQLs from Social Media Content Employee Advocacy B2B Influencer Marketing User-Generated Content and Social Proof Putting It All Together Get to Know Your Audience The first step in using social media for lead generation is actually understanding your leads. You should ask yourself: What are your customers interested in?

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Social Media B2B Sentiment How To 62

Hootsuite

DECEMBER 1, 2022

What is a LinkedIn marketing strategy? The first step to any marketing plan is figuring out what you want to achieve. What specific goals do you want to achieve on this business-forward platform? Only you and your team can decide what makes the most sense for you. LinkedIn is a unique network. Set clear goals.

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LinkedIn Strategy Tips HootSuite 139

Sprout Social

NOVEMBER 3, 2022

Individual social media use comes directly from your employees. Your employees might repost brand content or direct message external stakeholders from their personal accounts on behalf of your company. Insightful. Departments across your business can harness insights from social media to inform their decision-making.

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Marketing Team Social Media Skills 113

Oktopost

SEPTEMBER 21, 2023

Rather than limiting social media to corporate profiles, this strategy involves sales teams utilizing their personal accounts to reach new prospects, share insights, and engage in meaningful conversations. Social selling broadens your business’s reach, connecting you with a diverse audience through your employees’ combined networks.

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Examples B2B ROI Analytics 62

Sprout Social

AUGUST 22, 2023

Within these tools, conversational analytics harnesses the power of customer conversations and discussions by identifying and tracking hidden brand insights. This market-driven, real-time intelligence empowers marketing teams to amplify brand reach in a targeted manner, spot emerging trends and gain competitive insights.

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Analytics Conversation Brands Sentiment 85

Oktopost

MARCH 22, 2022

An advocacy marketing strategy involves mobilizing and engaging a company’s customers, staff, and other partners to promote products and services. An advocacy marketing strategy involves mobilizing and engaging a company’s customers, staff, and other partners to promote products and services. Quick Links.

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Marketing Loyalty Case Study Cost 88

Oktopost

JANUARY 17, 2021

These Employee Advocacy templates were built to be used at any time throughout the employee advocacy journey. From listening to advocates and applying feedback, to launching a successful pilot program, using the Employee Advocacy templates are sure to save you time in planning and sustaining your program.

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Template Templates Survey B2B 77

Oktopost

SEPTEMBER 28, 2023

Here’s the solution: harnessing social media engagement insights. Once your marketing team has connected Oktopost with your CRM platform, such as Salesforce, sales teams will be equipped with a wealth of information from social media giving them full transparency into what their prospects are doing online. But why is this so important?

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Social Media How To B2B Team 135

Oktopost

SEPTEMBER 12, 2022

No social media manager has all the answers – but the Oktopost social team is hoping to change that one insight at a time! Writing for employee advocacy: navigating creating copy for others to share. Writing for employee advocacy: navigating creating copy for others to share. Episode Summary. Meet Addie.

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Questions Social Media B2B Apple 62

Hootsuite

JUNE 29, 2023

What is brand reputation? What, exactly, are people quietly thinking — or not-so-quietly tweeting — about your brand and product? What people think of you as a person may or may not matter to you (for example, if you are Joan Jett), but when it comes to your brand, your rep is everything. And if you have no reputation?

Reputation 106

Reputation Strategy Brands HootSuite 106

Oktopost

DECEMBER 21, 2023

Here are some places to start your research: Customer Surveys : Gather insights directly from your target audience through surveys. This can provide insights into customer interests and potential gaps in your online presence. This qualitative research method can provide deeper insights into customer perceptions and reveal unmet needs.

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Marketing Survey Skills How To 62

Sprout Social

MAY 18, 2022

The index provides a score on a scale of 0-100 based on what LinkedIn determines as the four most important “pillars”: Create a professional brand. Engage with insights. If you use software to execute your employee advocacy program , this metric should already be available. Focus on the right prospects.

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Metrics B2B Software Social Media 138

Social Media Strategies Summit

OCTOBER 21, 2022

What do you do? What do you want your audience to takeaway? Information fields : LinkedIn offers various organizational information fields to explain who you are, where you’re based, and what you do. People are following you for a reason: because they have some interest in what you do. Unique insights (e.g.,

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Examples LinkedIn Social Media Overview 150