Sprout Social

JANUARY 11, 2024

Customer service software is integral to any company’s tech stack today. Especially since the quality of your customer care ties directly to your bottom line. Strong service leads to longer-term customers, positive word-of-mouth and a more productive team. What is customer service software?

Software 86

Software Tools Knowledge Base Hubspot 86

Jon Loomer

NOVEMBER 20, 2022

TikTok recently launched its new Audience Insights product. If you’ve been paying attention, you won’t be surprised that it’s a near carbon copy of Facebook Audience Insights. Let’s dig in… Access Audience Insights. From your TikTok Ads Manager, go to Reporting and select “Audience Insights.”

Real Estate 186

Real Estate Overview Hashtag Price 186

Sprout Social

FEBRUARY 12, 2024

An influencer whose audience matches your target market introduces your brand to untapped customer segments, thus enhancing brand awareness. This authentic promotion attracts attention to the brand’s content, products and services, and can lead to higher conversion rates and direct traffic increases.

Influencer 107

Influencer Marketing Collaboration ROI 107

Sprout Social

MAY 9, 2023

AI marketing combines AI technologies with customer and brand experience data to provide highly precise insights into your customer journey and market trends. It’s poised to do so in several ways such as data-driven product enhancements, personalized services and influencing consumer demand. Here is a closer look.

Sentiment 132

Sentiment Marketing Analysis Loyalty 132

Convince & Convert

MARCH 5, 2024

The Challenge of Building Customer Loyalty If you’re a brand leader today, it can feel like it’s harder than ever to build loyalty with customers. TWEET: 71% of consumers switched brands at least once over the past year, hunting for better deals, better product quality, or better customer service among many other reasons.

Reddit 145

Reddit Research Loyalty Survey 145

Sprout Social

FEBRUARY 1, 2024

Most marketing professionals constantly grapple with two questions: What do our customers actually want and how can we turn them into our biggest champions? The risk isn’t just a misalignment with customer expectations but also the missed opportunity to cultivate brand loyalty and advocacy. Here’s how.

Social Media 110

Social Media Sentiment Loyalty Microsoft 110

Sprout Social

OCTOBER 19, 2023

As the digital market space rapidly evolves, customers are seeking authenticity and human connection from brands like never before. Keep reading for actionable insights that will help you meet your revenue goals and marketing objectives, head-on. AI is also helping social teams understand and respond to audiences better.

Strategy 129

Strategy Sentiment Marketing Analysis 129

Sprout Social

JANUARY 10, 2024

However, complaint management can also be a growth opportunity, providing insights to improve your products, services or customer experience. It’s also an opportunity to become the ‘hero’ in your customer’s story. So, how do you manage complaints in a way that resolves your customers’ issues efficiently and effectively?

Reputation 106

Reputation System Brands Knowledge Base 106

Webbiquity SMM

FEBRUARY 16, 2021

Today, over 25 million businesses invest time and effort into creating Instagram marketing strategies for their companies to raise brand awareness, increase brand loyalty, and find potential customers. But small businesses also use this platform to interact with their target audience and spread the word about their products and services.

B2B 259

B2B Examples Company Instagram 259

Sprout Social

MAY 16, 2023

Data is money, and businesses are leaving it on the table Businesses eagerly await the trove of audience insights that further investment in social media will bring. It’s time to dissolve the lines between marketing and customer care Social is the through line that connects current and future customers.

Social Media 110

Social Media Loyalty Reputation Data 110

Sprout Social

APRIL 25, 2024

If they had more time, they’d spend it responding to customers and planning strategic initiatives. This social media campaign brief template encourages you to incorporate insights from across your organization. Customer experience audit template Consistency is a key characteristic of a robust brand strategy. Get the template 14.

Template 65

Template Templates Social Media RFP 65

Sprout Social

AUGUST 29, 2023

At surface level, conversational AI operates through virtual agents that can alleviate customer care team load and streamline the user experience. Besides improving workflows and the customer experience, conversational AI is a powerful tool for business intelligence, sentiment analysis and so much more.

Conversation 79

Conversation FAQ Sentiment Banking 79

Oktopost

MARCH 26, 2024

In a world where authenticity, transparency, and efficiency are not just valued but expected, direct communication between brands and their customers is the heartbeat of modern-day business. In parallel, when your customers feel heard, their satisfaction and loyalty increase, only fueling business growth.

B2B 62

B2B LinkedIn Authentication Loyalty 62

Sprout Social

SEPTEMBER 11, 2023

NLP powers AI tools through topic clustering and sentiment analysis , enabling marketers to extract brand insights from social listening, reviews, surveys and other customer data for strategic decision-making. Read on to get a better understanding of how NLP works behind the scenes to surface actionable brand insights.

Process 111

Process Sentiment Analysis Applications 111

Sprout Social

AUGUST 15, 2023

Staying agile seems daunting and finding meaningful insights from non-stop social and online chatter feels akin to finding a needle in a haystack. AI tools extract key data points from thousands of social conversations across multiple networks within minutes, giving you actionable insights that impact your market growth and revenue.

Brands 85

Brands Sentiment Analysis Marketing 85

Sprout Social

JUNE 7, 2023

When a brand experience is consistently good, it champions powerful brand recall, turns customers into advocates and builds credibility that ultimately increases your repeat business. This could be via your social media channels, website, in-store, during events or with your customer care team.

Brands 114

Brands Sentiment How To Analysis 114

Oktopost

OCTOBER 26, 2023

For financial services firms, establishing a robust and trustworthy brand image is pivotal for sustained success. And because customers tend to trust individuals over brands, employee advocacy is the best way to connect with your potential clients and build your reputation as a reliable financial expert.

Reputation 125

Reputation B2B Guidelines Policies 125

Sprout Social

JUNE 26, 2023

In a world where social media and technology have leveled the playing field between brands large and small, leaders know the only true differentiator is customer experience (CX). Besides workflow efficiencies, AI tools provide nuanced insights that can transform your customer journeys to become more engaging and supportive.

Sentiment 105

Sentiment Analysis Patterns Price 105

Sprout Social

AUGUST 16, 2023

Coupled with the unpredictable nature of social media and the looming economic downturn , many weary financial services executives see social media as a threat. Stop a crisis in its tracks with social listening Customer sentiment can change overnight. This is especially true for Gen Z consumers.

Social Media 75

Social Media Banking Brands Sentiment 75

Sprout Social

AUGUST 22, 2023

Within these tools, conversational analytics harnesses the power of customer conversations and discussions by identifying and tracking hidden brand insights. This market-driven, real-time intelligence empowers marketing teams to amplify brand reach in a targeted manner, spot emerging trends and gain competitive insights.

Analytics 85

Analytics Conversation Brands Sentiment 85

The Realtime Report

MARCH 21, 2023

Not only will it save valuable time and money when it comes to marketing a product or service, it will ensure that your sales strategy reaches the right people, and your product is a success. In other words, careful audience analysis essentially underpins a successful business marketing campaign and mustn’t be overlooked.

Analysis 91

Analysis Research Campaign Cost 91

Bill Hartzer

NOVEMBER 20, 2023

From top-tier sourcing to intelligent product curation, swift fulfillment, and unwavering dedication to customer service, every facet of the app is meticulously designed to elevate the user experience. Streamlined Fulfillment for Content Focus: Bid farewell to the hassles of product sourcing, shipping logistics, and customer support.

Influencer 95

Influencer Social Media Curation Policies 95

Hootsuite

MAY 20, 2021

More than 60% of all customer service engagements will be delivered via digital and self-serve channels (like social messaging, chat apps, and live chat) by 2023, according to Gartner. See the world through your customer’s eyes. Messaging puts customers back in control, where they should be.

Social Media 145

Social Media Strategy HootSuite FAQ 145

Sprout Social

NOVEMBER 29, 2023

This is because automation can help take care of mundane tasks, like scheduling, compiling reports and even responding to common questions asked in DMs. Uncover important insights about your audience. Potentially miss out on important customer interactions. Automation undoubtedly helps you boost your follower count.

Instagram 115

Instagram Tools Strategy Hashtag 115

Keyhole.co

FEBRUARY 13, 2024

So, you must customize your social listening strategy to get an accurate pulse on the audience. Customer insights As a micro-blogging platform, Twitter is ideal for opinionated individuals to express their views. With proper Twitter social listening strategies, you can monitor the unabashed opinions of your customers.

Twitter 59

Twitter Sentiment Microblogging Hashtag 59

Hootsuite

SEPTEMBER 14, 2023

Looking to gain a better understanding of your customer’s behavior and how to engage with them ? By tuning in to the conversations that your target audience is having–both about your brand and the broader topics in your industry–you can gain valuable insights into how they think, what they care about, and what motivates them.

Social Media 102

Social Media Sentiment HootSuite Analysis 102

Oktopost

APRIL 9, 2024

Insights into your target audience- Demand gen focuses on learning how to communicate effectively with your customers, giving you actionable insights into their needs, values, and behavior Source How does B2B demand generation work? The goal is to ensure you’ll be the first provider they think of when the time is right.

B2B 62

B2B Marketing ROI Hubspot 62

Sprout Social

MAY 24, 2022

They have become an integral part of the customer journey as the rise of social messaging forces brands to show up in 1:1 settings. Social messaging plays a pivotal role in customer care and brand reputation. People are much more likely to reach out through social media for customer service help than five years ago.”.

Social Media 131

Social Media Marketing Social Media Management Issues 131

Sprout Social

AUGUST 9, 2023

But if you aren’t factoring in meaningful social media data, you will miss crucial insights. Executives need contextualized social media metrics like sentiment analysis, customer satisfaction and competitor benchmarks to make informed decisions. This is what happened at Hudl.

Social Media 79

Social Media Sentiment Metrics Data 79

Sprout Social

OCTOBER 16, 2023

This article will unpack how social media insights are essential to understanding younger consumers and how brands are using that data to transform and reach new audiences. More than half of consumers (51%) say responding to customers makes brands the most memorable on social media.

Brands 115

Brands How To Authentication Collaboration 115

Sprout Social

AUGUST 28, 2023

This includes handling customer support inquiries, creating personalized offers and analyzing customer data. AI-driven insights are playing a huge role in behavioral segmentation and other agile marketing strategies as well. Customer service. Companies are investing in these tools to get more out of their efforts.

Team 88

Team Tools Marketing Hubspot 88

Sprout Social

NOVEMBER 30, 2023

It doesn’t matter how niche a product or service you offer. Look at the four Ps of marketing —product, price, place and promotion—these are four essential factors in marketing a product or service. Direct competitors actively compete with you for the same customers, such as a similar business in your local area.

Analysis 106

Analysis Sentiment Marketing How To 106

Sprout Social

NOVEMBER 2, 2023

Do you know what your customers see and do before they purchase from you? All these interactions—from the first ad impression to every “Please help” DM customers send—define your customer journey. Let’s explore what customer journey mapping is and how it helps your brand. What is customer journey mapping?

Examples 104

Examples Template Templates How To 104

The Realtime Report

JUNE 15, 2021

Customer Support Efficiency. Business and customer service go hand in hand because the success of a business depends on its customers. If your clients are happy with your products but unsatisfied with your customer service, you may end up losing them to competitors with better support. 6 Tips to Boost Your.

Tips 103

Tips Survey FAQ Knowledge Base 103

Sprout Social

JANUARY 24, 2024

What was it about the person and content that convinced you to pause or even inspired you to try a new product or service? For example, you can use social listening tools to track customer sentiment to review how your audiences feel about various conversations. For advocacy purposes, influencers can support referral programs.

Influencer 103

Influencer Brands Collaboration Authentication 103

Convince & Convert

DECEMBER 15, 2023

To effectively promote your services, eCommerce or Shopify store , leveraging social media SEO strategies can significantly enhance your online visibility and attract more potential customers. Tip for Founders: If you are building a product or service, don’t forget to add it to your headline.

SEO 157

SEO Social Media Strategy Hashtag 157

Sprout Social

NOVEMBER 3, 2022

Top-performing companies are already expanding their social strategy beyond marketing, with departments like customer service, corporate communications, investor relations, product, research and development and human resources joining in on social decisions. This typically manifests as posts, comments or customer support DMs.

Marketing 113

Marketing Team Social Media Skills 113