Small Business Mavericks

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Google Changes How It Reports AdWords Quality Scores

Small Business Mavericks

Google reports quality scores on a 1-10 numeric scale. Recently, Google announced they’re changing how they report AdWords quality scores. They aren’t changing how the quality scores are calculated, just how they’re reported. Is the information laid out logically? Ad Relevance. Landing Page Experience.

Adwords 111
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Bing’s New Webmaster Tools

Small Business Mavericks

You can find link information about any domain on the internet whether you own it or not. SEO Reports. You’ll get a weekly report telling you how well or how poorly you are doing on 15 SEO best practices. Here’s a look at the new tools Bing is offering webmasters and that are now in beta: Link Explorer. SEO Analyzer.

Tools 161
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4 Unconventional Google Keyword Research Tools

Small Business Mavericks

Google does more than help searchers find information online. Google Zeitgeist – Google Zeitgeist is a yearly report Google puts out that shows the top searches for the previous year. You can see the top searches related to specific information categories as well as geographic locations. I encourage you to use them.

Research 156
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The Best Free Link Checker Online

Small Business Mavericks

That’s because these two search engines don’t report all their links. They prefer to keep that information secret. You can find that information through Yahoo!s Site Explorer is free and allows you to get more than just inbound link information about your websites. s Site Explorer.

Yahoo 164
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5 Ways Analytics Are Important To Your Local Business

Small Business Mavericks

If you own a local business and you don’t track your sales, online website traffic, social media metrics, and offline conversions, then you are missing out on important information and important opportunities for your business. Focus on that information. Mobile traffic is relevant – Mobile engagement is not going away.

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What Comes Up When They Look For You?

Small Business Mavericks

There’s a lot that you can do with this information. They use their smartphones and computer/tablets to find information that results in a visit: local searchers are more apt to come in to purchase something (18%) than non-local searchers (7%), and those local searchers tend to come into the store within 24 hours.

Study 87
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What Is Social Media Supposed To Do?

Small Business Mavericks

According to the report: “…many companies continue to treat social media as a one-way communication vehicle and are largely focused on how they can use these sites to push their marketing agendas. .” The conclusion of the Gallup report is interesting. Social Media Is Supposed To Connect People.