Social Media Informer

The role of artificial intelligence in business in 2024

Sprout Social

FEBRUARY 29, 2024

In business, artificial intelligence (AI) is more than just a trend; it’s a crucial tool reshaping how we approach marketing and customer engagement. According to our research , nearly 9 out of 10 business leaders are gearing up to boost their investments in AI and machine learning (ML), especially in marketing. Why this surge?

Patterns

Patterns Sentiment Analysis Proposal

Meta Posts Solid Growth in Q1, Highlights Future Investment in AI

Social Media Today

APRIL 24, 2024

The latest performance numbers from Zuck and Co.

Stuck in the Learning Phase

Jon Loomer

MARCH 4, 2024

If you see “Learning” in the delivery column of your ad set, the algorithm is still learning how to deliver your ads. Makes sense, right? Performance will fluctuate and you may see higher costs during this time. Ideally, you want at least 50 optimized events per week to exit the learning phase.

Advertising

Advertising Cost System Resources

Appreciate Nuance in Meta Advertising

Jon Loomer

JANUARY 16, 2024

What industry are you in? Should we go after leads or purchases? Do you have an effective website? Do you have an established brand? Do you have an active organic social strategy? Are you an ecomm or service business? Does the recommended strategy work for you? Have you found that an unorthodox approach is more effective?

Advertising

Advertising Industry Organization Activities

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Social Media

Monthly Active Users in Social Media in 2024

Blog2Social

APRIL 23, 2024

The number of social media users grew by 5.6% As of the beginning of 2024, it means that there are now more than 5 billion social media users worldwide. But how are these users distributed across the different social networks?

Activities

Activities Social Media Social Networking Tips

Compare Dates in Ads Manager

Jon Loomer

FEBRUARY 28, 2024

She seemed a bit surprised that I had never seen it before, so maybe this is nothing new to you either. Regardless, it’s pretty useful! When you customize the date presets in Ads Manager, turn on the “Compare Dates” slider. Your selected dates will appear in blue and the previous period in gray. Then hit the arrow to expand the columns.

Metrics

Metrics Advertising Activities Data

Snapchat Sees Increases in Users and Revenue in Q1

Social Media Today

APRIL 25, 2024

A better outlook for Snap after its latest earnings report.

Report

Behavioral Targeting Ban in EU

Jon Loomer

NOVEMBER 3, 2023

We need to talk about this… If you’re an advertiser, you’ve probably seen an article recently about how Meta will be banned from behavioral targeting in the European Union within two weeks. I’ve had so many people send it to me. It sounds scary, and maybe there’s reason for concern. That’s quick! What do you think?

Privacy

Privacy Advertising Instagram Team

21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Don't miss this opportunity to take your social media presence to new heights.

Social Media

Brand Lift Tests in Experiments

Jon Loomer

DECEMBER 4, 2023

Brand Lift is determined by comparing results from people who saw your ads to a holdout group who didn’t see them. While there’s no cost to run a Brand Lift Test, the minimum budgets your campaigns need to run are significant. Brand Lift tests aren’t for everyone. Have you experimented with Brand Lift Tests?

Brands

Brands Survey Campaign Groups

Meta Faces More Challenges in Europe Over Ad-Free Subscription Offering

Social Media Today

APRIL 17, 2024

EU regulators have argued that Meta's 'consent or pay' approach is not in alignment with the intention of the law.

Your Ad Agency Might Be In Trouble

Jon Loomer

JANUARY 15, 2024

I’ve seen advertisers asking a common question lately: “Why would businesses need an agency to manage their ads?” This is in response to suggesting broad targeting may actually work or that you don’t need more than one cold-targeting ad set per campaign. Is the problem that you don’t either? If not, let me help. Keep following my videos!

Skills

Skills Campaign Advertising Examples

Meta Faces Challenges in Europe Over Ad-Free Subscription Offering

Social Media Today

APRIL 17, 2024

EU regulators have argued that Meta's consent or pay approach is not in alignment with the intention of the law.

No Gender in Audience Controls

Jon Loomer

JANUARY 25, 2024

This is a major issue and Meta needs to fix it. Add gender to Audience Controls. But also fix optimization to work for the top-of-the-funnel. Otherwise, it will never work with broader targeting. The post No Gender in Audience Controls appeared first on Jon Loomer Digital.

Buy

Buy Issues Campaign Engagement

What Social Media Marketers Can Expect in 2024

Social Media Today

FEBRUARY 1, 2024

A number of opportunities and challenges lie ahead for those looking to stay on top of social media marketing trends in 2024.

Social Media

Social Media Marketing Trends

Snapchat Sees Increases in Users and Revenue in Q1

Social Media Today

APRIL 25, 2024

A better outlook for Snap after its latest earnings report.

Report

Agency Overload: Finding the Path to Simplification in Your Marketing Tools

The Social Media Hat

APRIL 7, 2024

Paying more than a few hundred dollars a month for marketing tools? This will help. The post Agency Overload: Finding the Path to Simplification in Your Marketing Tools appeared first on The Social Media Hat.

Tools

Tools Marketing Social Media SMS

Targeting Deadline Passes in EU

Jon Loomer

NOVEMBER 19, 2023

.” The article went on to say… The European data regulator has agreed to extend a ban on Facebook and Instagram to cover all 30 countries in the European Union. And when would this go into effect? We saw this everywhere. Targeting apocalypse in two weeks! Two weeks from when? It’s a staring contest between the regulators and Meta.

Advertising

Advertising Data Instagram News

DoubleVerify Confirms Error in its Reporting Which Misrepresented X’s Brand Safety

Social Media Today

APRIL 15, 2024

DoubleVerify says that an issue in its dashboard showed that X had a lower brand safety score.

Brands

Brands Report Issues

New Instagram Metric in Ads Manager

Jon Loomer

OCTOBER 2, 2023

There’s a new Instagram metric in Ads Manager. A few weeks ago, Meta started rolling out the Instagram Profile conversion location for Traffic campaigns. When selected, the Performance Goal is Instagram Profile Visits. At the time there didn’t appear to be an Ads Manager metric for this. You should have it now.

Metrics

Metrics Instagram URL Campaign

Choosing Your Ally in Growth: The Consultant vs. Agency Dilemma

Convince & Convert

MARCH 14, 2024

So you’re at the point in your business where you’re looking to outsource support, whether it’s fixing an issue, auditing your current techstack, or attempting to scale, and you’re debating between hiring a consultant or an agency? First, let’s identify what exactly is the role of a consultant and an agency? What is the range of your current budget?

Consultant

Consultant Project Cost Resources

A Guide to Breakdowns in Meta Ads Manager

Jon Loomer

NOVEMBER 20, 2023

Breakdowns may be the most valuable and underutilized feature in Ads Manager. Once you’ve used it, you understand it’s something you can’t do without. The problem is that so many advertisers don’t even realize it exists. You can find the Breakdowns dropdown menu between Columns and Reports on the right side of Ads Manager.

CPM

CPM Types Campaign Examples

Doubleverify Confirms Error in Its Reporting, Misrepresenting X’s Brand Safety

Social Media Today

APRIL 15, 2024

DoubleVerify says that an issue in its dashboard showed that X had a lower brand safety score.

Brands

Brands Report Issues

TikTok Tests New In-Stream Shopping Push in the U.S.

Social Media Today

SEPTEMBER 7, 2023

TikTok's determined to get users shopping in the app.

Unlocking Value in the Creator Economy with Web3

The Realtime Report

NOVEMBER 1, 2023

Unlocking Value in the Creator Economy with Web3 By Ketan Rahangdale The creator economy, built of independent social media sensations, influencers, content streamers, and more, evidently has not yet reached its full potential as Goldman Sachs recently projected an industry valuation of half a trillion dollars by 2027. Take Youtube for example.

Proposal

Proposal Metrics YouTube Advertising

TikTok Tests New In-Stream Shopping Push in the US

Social Media Today

SEPTEMBER 7, 2023

TikTok's determined to get users shopping in the app.

X Gains Money Transmitter Approval in Utah, the Latest Step in X’s Payments Push

Social Media Today

JANUARY 15, 2024

X now has payment transmitter approvals in 15 U.S.

X Gains Money Transmitter Approval in Utah, the Latest Step in Payments Push

Social Media Today

JANUARY 15, 2024

X now has payment transmitter approvals in 15 U.S.

Threads Tests New Side-Swiping UI to Indicate Interest in Posts Displayed In-Feed

Social Media Today

MARCH 20, 2024

The new option will help to better align the Threads algorithm to your interests.

Feed

Feed Feedly

Breaking Barriers: Dr. Leen Kawas’ Trailblazing Journey in Biotechnology

The Realtime Report

APRIL 12, 2024

Leen Kawas’ Trailblazing Journey in Biotechnology In the realm of biotechnology, where innovation meets perseverance, Dr. Leen Kawas stands as a beacon of inspiration. She earned her Bachelor of Science degree in Molecular and Cell Biology from the University of California, Berkeley, where she honed her passion for scientific inquiry.

Threads Tests Side-Swiping UI To Indicate Interest in Posts Displayed In-Feed

Social Media Today

MARCH 20, 2024

The new option will help to better align the Threads algorithm to your interests.

Feed

Feed Feedly

TikTok’s Planning To Boost Its In-Stream Commerce Spend 10X in 2024

Social Media Today

JANUARY 4, 2024

Can TikTok make in-stream shopping a thing?

Use Themes In Your Social Media Marketing

The Social Media Hat

MARCH 2, 2024

Marketing Minutes with Mike The post Use Themes In Your Social Media Marketing appeared first on The Social Media Hat.

Social Media

Social Media Marketing

Meta Announces Screen Smart Series for Parents in the US

Social Media Today

APRIL 21, 2024

Meta's Screen Smart series aims to inform parents of the various measures they have to ensure their kids are safe online.

Threads Works to Address ‘Borderline’ Content Recommendations In-Stream

Social Media Today

JANUARY 6, 2024

The Threads team is working to reduce instances of controversial, junk recommendations in 'For You' feeds.

Content

Content Feed Feedly Team

Custom Event Bug in Ads Manager

Jon Loomer

SEPTEMBER 29, 2023

Do you have this problem with custom events ? I initially thought I was alone in this, but I’ve been hearing from others who are experiencing this bug, too. It’s annoying, but there’s a fix. If you create custom events, you’ll want to add them as columns to your Ads Manager. The custom conversion is a relatively easy workaround, but, come on Meta.

Eventful

Eventful URL Conversation Issues

Promote Facebook Groups with Ads in Meta Ads Manager

Jon Loomer

NOVEMBER 6, 2023

Meta advertisers have long asked for the ability to promote Facebook groups with ads. For whatever reason, that ability has never existed. Instead, advertisers found workarounds to accomplish the same thing. That is changing. Meta is rolling out built-in solutions for promoting Facebook groups within Ads Manager. Luckily, it is an option.

Groups

Groups Groups Facebook Metrics

Meta Says End-To-End Encryption Will Be the Default in Messenger in the Coming Months

Social Media Today

MARCH 28, 2024

All of your messages are about to get an extra level of protection.

WhatsApp Adds Account Switching In-App

Social Media Today

OCTOBER 19, 2023

In-stream account switching, so you can use alternate profiles in the one app.

Living in Gratitude

Janet Fouts

NOVEMBER 24, 2020

I’ve been thinking a lot about gratitude lately, not just because of Thanksgiving on the horizon, but actually because of a loss in our family. Our little dog passed away quite unexpectedly and it was heartbreaking for our family to sit with her in those last hours. We make gratitude lists. I appreciated how it all came together. Have a listen!

List

X Banned in Pakistan Amid Ongoing Political Unrest

Social Media Today

APRIL 17, 2024

Pakistani officials have not yet clarified the full details of the ban.

Navigating social media marketing in an election year

Sprout Social

MARCH 12, 2024

A proof point that illustrates what many social marketers already know: Presidential elections make social media a hard place to navigate, even if your brand isn’t inherently political. In a typical year, running social media for a brand account is complex. But during a year like this, the complexity and risk multiply tenfold.

Social Media

Social Media Marketing Sentiment Influencer

Reddit Adds Dynamic Product Ads to Help Brands Reach Shoppers in the Discovery Phase

Social Media Today

APRIL 24, 2024

A new way to get your products in front of interested shoppers.

Products

Products Reddit Brands

The role of artificial intelligence in business in 2024

Meta Posts Solid Growth in Q1, Highlights Future Investment in AI

Trending Sources

Stuck in the Learning Phase

Appreciate Nuance in Meta Advertising

Social Media Marketing GPS

Monthly Active Users in Social Media in 2024

Compare Dates in Ads Manager

Snapchat Sees Increases in Users and Revenue in Q1

Behavioral Targeting Ban in EU

21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Brand Lift Tests in Experiments

Meta Faces More Challenges in Europe Over Ad-Free Subscription Offering

Your Ad Agency Might Be In Trouble

Meta Faces Challenges in Europe Over Ad-Free Subscription Offering

No Gender in Audience Controls

What Social Media Marketers Can Expect in 2024

Snapchat Sees Increases in Users and Revenue in Q1

Agency Overload: Finding the Path to Simplification in Your Marketing Tools

Targeting Deadline Passes in EU

DoubleVerify Confirms Error in its Reporting Which Misrepresented X’s Brand Safety

New Instagram Metric in Ads Manager

Choosing Your Ally in Growth: The Consultant vs. Agency Dilemma

A Guide to Breakdowns in Meta Ads Manager

Doubleverify Confirms Error in Its Reporting, Misrepresenting X’s Brand Safety

TikTok Tests New In-Stream Shopping Push in the U.S.

Unlocking Value in the Creator Economy with Web3

TikTok Tests New In-Stream Shopping Push in the US

X Gains Money Transmitter Approval in Utah, the Latest Step in X’s Payments Push

X Gains Money Transmitter Approval in Utah, the Latest Step in Payments Push

Threads Tests New Side-Swiping UI to Indicate Interest in Posts Displayed In-Feed

Breaking Barriers: Dr. Leen Kawas’ Trailblazing Journey in Biotechnology

Threads Tests Side-Swiping UI To Indicate Interest in Posts Displayed In-Feed

TikTok’s Planning To Boost Its In-Stream Commerce Spend 10X in 2024

Use Themes In Your Social Media Marketing

Meta Announces Screen Smart Series for Parents in the US

Threads Works to Address ‘Borderline’ Content Recommendations In-Stream

Custom Event Bug in Ads Manager

Promote Facebook Groups with Ads in Meta Ads Manager

Meta Says End-To-End Encryption Will Be the Default in Messenger in the Coming Months

WhatsApp Adds Account Switching In-App

Living in Gratitude

X Banned in Pakistan Amid Ongoing Political Unrest

Navigating social media marketing in an election year

Reddit Adds Dynamic Product Ads to Help Brands Reach Shoppers in the Discovery Phase

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