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SMS marketing 101: How to use text messaging in your marketing strategy

Sprout Social

SMS marketing (or “text marketing”) is a form of mobile marketing that allows businesses to send text messages to customers and prospects. These messages can be anything from promotional offers and discounts, to appointment reminders and shipping notifications. Increase response rates. Build customer loyalty.

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How to Go Live on TikTok (With or Without 1,000 Followers)

Hootsuite

How to go live on TikTok. Here’s how to go live on TikTok if you have access to the platform’s live streaming capabilities. Followers will receive a notification that you’re streaming. How to schedule a TikTok live event. Let your followers know you’ve got an upcoming live stream with TikTok’s events feature.

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10 Top Tips for Smarter Social Media Marketing with the Buffer Mobile App

Buffer Social

If you like creating and scheduling social media posts with your phone, we would love for you to try our mobile apps. In this post, you’ll learn more about the Buffer mobile apps ( Android and iOS ) and the top 10 features for smarter social media marketing. Getting started with Buffer on mobile. Let’s get started!

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How to Make YouTube Shorts: Everything You Need to Know

Hootsuite

YouTube’s VP of Product Management described the video format as “a new short-form video experience for creators and artists who want to shoot short, catchy videos using nothing but their mobile phones,” and goes on to say, “Shorts is a new way to express yourself in 15 seconds or less”. Via notifications. How long are YouTube Shorts?

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Coming Soon to Hootsuite: Custom Posts Per Network, Month View, and More

Hootsuite

Personalized Guidance: We aim to personalize your Hootsuite experience by including additional context on how to best use the platform’s functions. Next, we aim to increase brand love and provide additional context to our users on how to best utilize our platform’s features. Stay updated through push notifications on Hootsuite Mobile.

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How to Run Your First Facebook Live

Later

In this guide, we’re covering everything from how to use Facebook Live on mobile and desktop, to how to create killer content for your audience. How to Use Facebook Live for Business: A Step-by-step Guide. How to Create Great Facebook Live Content for Your Business. How to Repurpose Facebook Live Videos.

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Social Media Updates: July

yMarketingMatters

New Twitter Ads Companion : Manage Twitter ads on the go with the new Twitter Ads Companion mobile tool. It allows you to optimize your schedule and budget, check campaign performance and respond to your notifications anywhere, any time. Subscriber notifications to ensure you don’t miss out on your favorites. SlideShare.