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How to Measure Social Media Success for Your Small Business

yMarketingMatters

With social media marketing, you can undeniably grow your audience, gain visibility and exposure for your company/products/services, provide outstanding customer service, and – yes – generate business and increase sales. How do you measure social media success for YOUR business? Here are the top ones: 1. Increased Sales.

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How to use social data for competitor intelligence (II): understanding performance and leaders

Audiense

When looking at the trend of how competitors’ accounts grow, clues as to what strategies are working for them start to appear. It is important to consider the engagement your competitors receive and take into account their different marketing tactics and strategies. What’s your markets entire audience? Engagement.

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Harnessing the Power of Big Data for Public Relations

Waxing UnLyrical

This year, PR professionals need to learn how to harness the power of big data to listen and engage, or face being left behind. How can PR professionals harness the power of big data to support customer service, PR and marketing efforts? Image: The IBM Curiosity Shop via Flickr, CC 2.0. So, what is big data ? With more than 18.5

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31+ of the Coolest Social Media, Search and Web Tools of 2010

Webbiquity SMM

Discover how to accomplish all of the tasks above and more using some of the coolest free and modestly priced social media and web tools released in the past year or so. Blekko’s Tools Give Search Marketers Google Alternative by MediaPost Online Media Daily. Promote events through social media? Gather competitive intelligence?

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11 best social media listening tools

Unmetric

Awario Reach helps you sort mentions that have the highest impact in terms of reach to help you tweak your marketing efforts and reach a bigger audience faster. I t’s a marketing automation tool with a listening feature that helps increase your brand’s visibility and engagement on social media. Pricing: Free.

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The Dirty Dozen Top 12 Social Media Mistakes to Avoid

Webbiquity SMM

There have been numerous posts written about the pitfalls of social media marketing (including helpful pieces from Online Social Networking , Sysomos , and one I wrote for HubSpot ). Some marketers (and even CFOs) mistakenly view social media as “free.&# Failing to LISTEN. Failing to plan. Except in rare cases (e.g.,

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How to Produce a Podcast

Convince & Convert

Our newest addition is Content Pros , where the tips and tricks of the world’s best content marketers are revealed. Social Pros sponsors include Salesforce Marketing Cloud , Formstack , Shortstack , and Cision. Content Pros sponsors include ProofHQ , InboundWriter , Oracle Marketing Cloud , and Sysomos.

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