Social Media Strategies Summit

DECEMBER 14, 2023

According to HubSpot’s latest State of Marketing Report , producing and publishing content is the marketing strategy with the highest potential ROI in 2023. And not just because content marketing offers a great way to reach, engage, and convert audiences (as well as nurture loyalty). According to Statista, 60.1%

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Content Marketing Loyalty Collaboration 221

Sprout Social

FEBRUARY 19, 2024

In the business world, AI automation equips companies to create impactful product and marketing strategies and enhance operations to increase productivity. You can create highly personalized marketing campaigns that resonate with the audience, publish content at optimal times for maximum engagement and execute targeted advertising seamlessly.

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Strategy Sentiment Patterns Marketing 96

Mindjumpers

FEBRUARY 24, 2012

But the benefits of using social media inside an organization still remains somewhat unexplored. Most companies approach enterprise social networks as a technology deployment and fail to understand that the new relationships created by enterprise social networks are the source for value creation.

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Social Networking Report ROI Software 258

Pam Moore

MAY 31, 2024

B2B Influencer Marketing Mastery: Proven Strategies for Business Leaders B2B influencer marketing is rapidly expanding, with the global market predicted to grow from $21 billion in 2023 to $52 billion by 2028. What is B2B influencer marketing? 🚀 Why B2B Influencer Marketing? Why should you care?

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B2B Influencer Marketing Collaboration 78

Sprout Social

MARCH 28, 2024

With over a billion members in 200+ countries and territories worldwide, LinkedIn is one of the most popular social networks for brands looking to reach a professional audience. But with millions of posts flooding users’ feeds daily, how do you make sure your content gets noticed? Hashtags may be the answer.

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Sherrilynne Starkie

DECEMBER 20, 2020

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. This is the integrated digital media and marketing communications framework I use with my clients, no matter the challenge.

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Marketing Syndication Adwords News 195

Hootsuite

NOVEMBER 9, 2020

Considering TikTok marketing for your business or organization? But many businesses have found success marketing on TikTok—from Nike to Universal Pictures to the San Diego Zoo. But many businesses have found success marketing on TikTok—from Nike to Universal Pictures to the San Diego Zoo. You’re not alone.

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Strategy How To Marketing Template 145

Oktopost

MARCH 10, 2022

B2B Growth Marketing, Demand Generation, Field Marketing—however you badge it, it’s a numbers game. Yet, organic social media is one channel that still delivers consistent results. Many marketers shy away from social media because they don’t understand how to measure social media return on investment (ROI).

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ROI B2B Social Media Brands 174

Hootsuite

MARCH 1, 2024

So it’s no wonder that brands, organizations, and individuals quickly started looking for a way to schedule Threads instead of wearing their thumbs out posting on-the-fly. In fact, as a Meta Business Partner, Hootsuite is one of the first social media management apps to offer this functionality — and it’s super easy to use.

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Instagram HootSuite How To Social Media Management 108

Hootsuite

JULY 8, 2020

Organic and paid social—they’re the peanut butter and jelly of marketing. At Hootsuite, we know our social success is directly tied to our integration of paid and organic efforts. At Hootsuite, we know our social success is directly tied to our integration of paid and organic efforts.

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HootSuite Organization Strategy Metrics 110

Keyhole.co

JANUARY 4, 2022

LinkedIn is the most popular professional social network. Along with being a preeminent social network for hiring top talent, more and more businesses are using LinkedIn marketing to network, connect and sell to potential customers. These statistics highlight that you need a LinkedIn marketing plan.

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LinkedIn How To Marketing Newsletter 130

Pam Moore

NOVEMBER 23, 2017

Many business and marketing leaders miss out on tapping into the power of the online shopping holidays and events to increase sales, brand awareness and most importantly connect with their audience. I also share tips for how to announce and communicate your offer to your target audience and close with solid tips for overall success.

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Social Media How To Marketing ROI 165

Sprout Social

APRIL 16, 2024

Contrary to popular belief, you don’t need to be a data analyst to craft social listening queries that drive results. Social listening has always been a powerful tool for brands that know how to wield it effectively. Social listening queries allow marketers to keep their finger on the pulse of what’s happening online.

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How To Sentiment Template Templates 93

Mindjumpers

SEPTEMBER 10, 2010

Therefore, as a business wanting to reach a large target group, there’s a good chance to succeed by establishing a presence on social networks. Statistics taken into consideration, it’s more popular than ever to be present at several platforms, and Facebook, Twitter and Youtube each have a large audience.

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Social Networking Fashion Marketing Disqus 208

Pam Moore

JULY 10, 2017

Many self proclaimed social media and marketing experts may want you to think content marketing was invented via the era of social media and social networks. Without driving action, content marketing is all for nothing. Social media simply gives us a medium to communicate with other human beings.

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Content How To Marketing Training 166

Ignite Social Media

NOVEMBER 20, 2019

2019 has brought plenty of changes to the social media landscape, and we anticipate similar growth in 2020! Here’s the top new social networks or features you should be considering as you finalize your 2020 strategy. Instagram Stories. If you haven’t tested Instagram Stories for your brand yet, you are missing a big opportunity!

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Social Networking Features UGC Instagram 110

Mindjumpers

AUGUST 16, 2010

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Twitter Launches Official Twitter Sharing Button Location Based Social Media for Brands » The 2010 Social Network Map Posted by Anne Herngaard Aug 16th, 2010 Tweet Imagine how the world would look like, if it was made of social networks.

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Social Networking Journal MySpace Disqus 277

Hootsuite

JUNE 6, 2024

Still, both social listening and social monitoring provide valuable data for businesses. Bonus : Take action on customer insights and drive impact for your organization with our complete guide to social listening using Hootsuite x Talkwalker. What is social media monitoring? This data can then inform marketing.

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HootSuite Sentiment How To Hashtag 76

Sprout Social

JUNE 27, 2022

This new opportunity has revolutionized how B2C brands interact with their customers. Can TikTok for B2B marketing unlock the same potential? Not all B2B companies may not be able to capitalize on those instant #TikTokMadeMeBuyIt B2C conversions, but that doesn’t mean they won’t get any value out of the network. Published on.

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B2B Brands Marketing How To 130

SocMed Sean

JUNE 20, 2018

Today’s guest post comes from Ben Hoffman, the co-founder of CityHUNT which is an organization that focuses on developing a team atmosphere for companies by encouraging positive workplace relationships among coworkers. Thanks to Ben for sharing his insights on the topic of engaging employees in their use of social media!

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Organization Social Media Exercises Policies 205

Hootsuite

DECEMBER 8, 2022

A social media benchmark is an average result that serves as a standard by which other businesses in the same industry or category can be measured or judged. The benchmark is essentially the norm for social media marketing success. Social media benchmarks are important because they provide context for your social media KPIs.

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Social Media HootSuite Real Estate How To 121

Pam Moore

APRIL 24, 2017

Keeping up with the content demands of successful brand, audience and content marketing can be challenging even for the most experienced and qualified brands and marketers. Do you ever feel as though there is no human way you can create the content needed to make your brand and marketing successful as it can be? Click To Tweet.

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Influencer Industry Content How To 167

Postcron

DECEMBER 13, 2018

A new tool that allows you to design the best posts for your social networks, and even better: your Instagram Stories. Our main goal is to help anyone that works in the Social Media field to save time managing their social networks, which also means generating great content for posting. And it’s not over yet!

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Social Networking Tools Template Templates 97

Webbiquity SMM

FEBRUARY 23, 2016

Though new social networks continue to be launched (e.g. the “big three” among both consumers and marketers continue to thrive and dominate. But there are no guarantees that leadership will last, and the social networking landscape is constantly evolving. Image credit: Social Media Examiner.

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Social Networking B2B LinkedIn Instagram 100

Later

JUNE 28, 2021

LinkedIn is now a powerful business-to-business (B2B) marketing and sales tool. We’re highlighting 5 ways to level up your LinkedIn B2B marketing strategy in this blog post: What Is LinkedIn B2B Marketing? B2B marketing does exactly what it says on the tin. As a result, they don’t need to market to everyone.

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B2B LinkedIn Marketing How To 88

Pam Moore

JULY 26, 2017

Running your business, as well the marketing and content strategies that support your goals also require a framework and architecture. How much time do you spend creating content to inspire and connect with your audience? Or are you winging it with a little bit of social spaghetti thrown at the social network walls, hoping it sticks?

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Content How To Marketing Case Study 162

Hootsuite

JULY 8, 2020

Organic and paid social—they’re the peanut butter and jelly of marketing. At Hootsuite, we know our social success is directly tied to our integration of paid and organic efforts. At Hootsuite, we know our social success is directly tied to our integration of paid and organic efforts.

HootSuite 83

HootSuite Organization Strategy Metrics 83

Mindjumpers

SEPTEMBER 28, 2010

Hearing Chris Hughes speak about the social networking site, definitely made me think two things: 1. Hearing Chris Hughes speak about the social networking site, definitely made me think two things: 1. The real issue I noticed here is how brilliant the marketing strategy is. What does ‘galvanizing’ mean?

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Social Networking Sites NGO CSR 227

Hootsuite

JANUARY 6, 2020

We probably don’t need to tell you that mastering Facebook marketing is a must for any brand that hopes to succeed in 2020. But maybe you didn’t know how often people are using Facebook to interact with businesses of all sizes. A clear, focused Facebook marketing strategy is the only way to tap into this existing audience.

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Facebook How To Marketing HootSuite 145

Hootsuite

DECEMBER 1, 2022

A well-thought-out LinkedIn marketing strategy is the best way for you to stand out in that crowd. LinkedIn is a very different beast from the other social platforms. Read on to find out how to build a LinkedIn strategy that will help you build an engaged community and effectively promote your business on the platform.

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LinkedIn Strategy Tips HootSuite 140

Sprout Social

MAY 11, 2023

But it also encompasses monitoring your organic content and what people are saying about your brand on social, and scoping out imposters or other security threats. Keep reading for actionable ways you can use brand safety tools and examples of effective tools that will help you minimize risk on social.

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Reputation Tools Brands How To 123

Saying It Social

MARCH 18, 2010

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials How to add Social Networking Buttons to Your Email Signature in Outlook 1st Ta sk: Downloading the Icons to Your Desktop Go to [link]. How do … Q/A Friday: How do I customize my email signature?

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Social Networking How To StumbleUpon Digg 186

SocMed Sean

MAY 8, 2019

SocMedSean - Social.Media.Sean [DIGITAL TIPS] Combining SEO And PPC To Advance Your Marketing Strategy The world of online marketing is a dynamic and ever-changing one. A digital marketing strategy that works fine month can perform poorly in the next. This is referred to as your organic content strategy, or SEO.

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SEO Strategy Tips Marketing 239

Saying It Social

APRIL 8, 2010

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials How To Leverage Your Social Networking Sites When Visiting Influence Centers & Referral Sources While this post is specific to my friends at Senior Helpers , the underlying principle is applicable for all businesses – so read on!

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Social Networking Sites How To StumbleUpon 136

Almost Savvy

JULY 12, 2010

How can I organize the people I’m connected to so I see updates and news from the people I care about the most? Social Networking Lines Get Blurred With the unprecedented growth of Facebook, it has become the largest social networking platform by far. Is this because social networking is new?

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Social Networking LinkedIn Research Google 279

Hootsuite

NOVEMBER 28, 2022

Keep reading for our guide to building a strong social media advocacy program. Bonus: Download a free employee advocacy toolkit that shows you how to plan, launch, and grow a successful employee advocacy program for your organization. What is social media advocacy? How to set up a social media advocacy program.

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Social Media UGC How To HootSuite 122

Oktopost

OCTOBER 5, 2022

Want to hear more from renowned B2B marketing leaders? But it’s not enough to base your conversations on your audience’s website and email activity only – what about social media? But it’s not enough to base your conversations on your audience’s website and email activity only – what about social media? Catch all episodes here.

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Data Engagement Hubspot B2B 118