Oktopost

MAY 12, 2021

If you had to guess which business decision could increase your company’s ROI a staggering 6,469% this year, what would your guess be? It turns out that creating a brand community for your B2B company can give you that type of mouthwatering ROI. . What is a Brand Community?

B2B 121

B2B Communities Brands Loyalty 121

Webbiquity SMM

JUNE 21, 2022

The more influencing power a brand has, the easier it will be for it to guide its audience on how they shop, interact, and behave. With that in mind, here are seven ways a B2B brand can increase its influence across various marketing platforms and realize the resulting benefits. Image credit: Olya Kobruseva on Pexels.

Influencer 288

Influencer Brands Policies Privacy 288

Social Media Strategies Summit

FEBRUARY 13, 2020

For B2B brands, social media is growing in importance: 66% of B2B marketers report that LinkedIn is effective, 66% say they plan to boost their organic usage of Instagram, and 56% rate YouTube as important to overall brands success ( Articulate ). Source: Hubspot Facebook. They then craft a strategy that will resonate.

B2B 150

B2B Social Media Brands Hubspot 150

Oktopost

SEPTEMBER 4, 2020

When it’s time to launch a B2B marketing campaign on social media, LinkedIn seems like the obvious platform of choice. There’s no mystery why B2B marketers keep flocking to it – it simply works. By the numbers , LinkedIn is supposedly the best social media platform for B2B lead generation. . Not so much. billion users.

B2B 150

B2B LinkedIn Facebook Statistics 150

agora pulse

DECEMBER 23, 2020

Need a good social media marketing book that fuels your learning and your career? But what about when you need to master a new-to-you social platform or develop your skills? From Facebook and Instagram to TikTok and YouTube, this entry-level book has tips for succeeding on every major channel. This book is for you.

Skills 195

Skills Social Media Marketing Influencer 195

Oktopost

JUNE 21, 2022

B2B companies are leaving money on the table by not exploring influencer marketing as a significant marketing component for their businesses. According to 74% of B2B marketers in a recent study, influencer marketing positively impacts a customer’s relationship with the brand. What is B2B influencer marketing? Quick Links.

Influencer 88

Influencer LinkedIn B2B Industry 88

Keyhole.co

JANUARY 27, 2023

Social media is quickly becoming the go-to method medium for B2B marketers looking to promote their business. In fact, a study by the International Data Corporation found that 75% of B2B buyers use social media to make purchasing decisions. This has made producing social media content a top priority for 95% of B2B marketers.

ROI 52

ROI B2B Social Media How To 52

Oktopost

MAY 30, 2023

The more you can do to solidify your brand’s status on social media, the more you are able to pull ahead in terms of thought leadership and share of voice; the more you interact with your audience, the better you can expect your click-through and conversion rates to be. But just knowing something is rarely enough.

Publishing 84

Publishing Social Media Film B2B 84

Sprout Social

SEPTEMBER 30, 2022

But rather than just nurturing your relationships with existing customers, you can also use it to find and convert valuable leads. If you have a social business page on Facebook, Instagram or LinkedIn, you may already be engaged in the basics of social selling without realizing it. What is social selling?

Tips 133

Tips Authentication LinkedIn Groups 133

Oktopost

MARCH 2, 2020

If I asked you to think back on your last meaningful purchase, there’s a very high chance that online research was involved in your process. Now, as a B2B marketer , you might be quick to point out that, sure, a lot has changed. But, that’s consumers not B2B. Your brand is well known and respected.

B2B 136

B2B Marketing Construction Committee 136

Pam Moore

JUNE 24, 2020

SocialZoomFactor · Buyer Personas 101 What, Why and How to Use them For Your Business. The best way to ensure your marketing campaigns, content and programs perform at their highest potential is to make sure you are targeting, inspiring, and attracting the RIGHT audience. Top 5 ways a buyer persona will help your business grow.

Template 78

Template Templates Avatar How To 78

Oktopost

DECEMBER 19, 2022

There’s no denying that social media has become an important part of a B2B marketing strategy. No other channel goes further in creating real relationships with your customers, and a community around your brand. It’ll help you stay ahead of potential attacks and offer your B2B services that your customers can trust.

Social Media 125

Social Media How To Policies Authentication 125

Sprout Social

OCTOBER 25, 2022

To help, we’re breaking down the why and how behind driving and measuring brand awareness. Brand awareness is the extent to which audiences are familiar with your brand and its product or services. It is the bedrock of your sales funnel. Focus on building awareness within targeted audiences and grow from there.

Strategy 131

Strategy Brands Hubspot Survey 131

Pam Moore

OCTOBER 8, 2020

SocialZoomFactor · Audience Marketing in a Nutshell: How to Build an Audience First Marketing Strategy that Attracts Your Dream Customer. If your digital marketing and social media conversations are targeting everyone, you are targeting nobody! Podcast with more in depth training on Audience Marketing and how to get started.

Template 78

Template Templates How To Training 78

Waxing UnLyrical

AUGUST 18, 2014

Jeremiah Owyang discusses how businesses are replicating P2P solutions to take advantage of this growing trend. 4 content creation tips for B2B software companies. Why: According to a recent survey, only 38% of B2B software providers felt they were effectively carrying out their content programs.

B2B 187

B2B Collaboration Consultant Flickr 187

Waxing UnLyrical

DECEMBER 20, 2012

This post will depress all the Facebook Ninjas who’ve drunk the Facebook Koolaid. One that could have a vibrant Facebook community, if they could just get to that point. But their Facebook Page has just 23 fans so far. Three of those are my two Facebook accounts, and the third is that of my partner.

Communities 234

Communities Facebook How To Consultant 234

Waxing UnLyrical

AUGUST 4, 2014

What is Marketing Automation and How Does it Affect Social Media? Ian Cleary takes a look at why automation can help keep your communication channels open while you identify real prospects. How to Develop a Successful Digital Coupon Campaign. Why can’t Facebook find the right image when I share a link?

Analytics 188

Analytics Consultant Flickr B2B 188

Hootsuite

JANUARY 4, 2023

Is it right for your business? How do you “do” social media marketing, and how do you get started? In this post, we’ll walk you through everything you need to know about marketing your brand on social media. Bonus: Get a free social media strategy template to quickly and easily plan your own strategy.

Social Media 76

Social Media HootSuite Marketing Social Networking 76

Sprout Social

NOVEMBER 19, 2020

As a provider of B2B software, Sprout’s frontline teams often get asked the question: what integrations and partnerships do you provide? For Sprout, it’s about smartly growing our ecosystem to provide the best possible customer experiences—and knowing that each and every integration serves a purpose and brings value. .

Reddit 105

Reddit Hubspot API Reputation 105

Pam Moore

JULY 22, 2020

If your marketing strategies and tactics are focused on trying to be everything to everyone, you are likely winding up being nothing to nobody. The #1 way to ensure that your marketing campaigns and programs perform at the highest level is to to make certain that you are targeting the right audience. Nothing comes before your audience.

Strategy 78

Strategy Template Templates Marketing 78

Pam Moore

MARCH 7, 2023

Unleashing Your Brand's Soul: Why Your Brand Needs More than Just a Logo and a Slogan SocialZoomFactor · Brand Personality 6 Ways to Give Your Brand Personality Have you ever thought about your brand personality? Does your brand have a personality? Your brand personality is the living essence of who you are.

Authentication 78

Authentication eBook Brands B2B 78

Pam Moore

MARCH 7, 2023

Unleashing Your Brand's Soul: Why Your Brand Needs More than Just a Logo and a Slogan SocialZoomFactor · Brand Personality 6 Ways to Give Your Brand Personality Have you ever thought about your brand personality? Does your brand have a personality? Your brand personality is the living essence of who you are.

Authentication 78

Authentication eBook Brands B2B 78

Waxing UnLyrical

MARCH 25, 2013

The Chobani Facebook page. Before they even invested heavily in social media, Chobani was growing fast via word of mouth and a quality listening program. And the company has used a lot of the techniques I discussed recently, right here on WUL, on growing your Facebook community.

Travel 254

Travel Price Consultant B2B 254

Webbiquity SMM

JANUARY 24, 2019

Depending on your campaign strategy and target audience, social media marketing could be a 24×7 job. Depending on your campaign strategy and target audience, social media marketing could be a 24×7 job. Also, success depends heavily on the originality of your content and how relevant it is to current industry trends.

Social Media 164

Social Media Marketing Hashtag Campaign 164

Pam Moore

JUNE 2, 2017

We have been working the past year on a game changing online social media training academy and member community to help solve your biggest problems and challenges related to social media marketing, digital marketing, and branding. We have developed your fast track to social media business success! Still need more information?

Training 167

Training Communities Social Media Real Estate 167

Sprout Social

AUGUST 24, 2022

Share your best advice for increasing views. ?? If you’ve seen her online, you might wonder how she got here and what skills are required to become a social media manager like her. If you’ve seen her online, you might wonder how she got here and what skills are required to become a social media manager like her. sproutsocial.

Social Media Management 103

Social Media Management Social Media Tips Skills 103

Webbiquity SMM

DECEMBER 12, 2012

Will Google+ be a “Facebook killer” or just Google’s next failed social network? It’s certainly gaining traction, with over 500 million users now on board, already half of Facebook’s total. Since then, though the user base has continued to grow, enthusiasm seems to have waned.

Google 216

Google Tips Bookmarklet SEO 216

Waxing UnLyrical

MAY 19, 2014

Why: A smart business owner knows that brand loyalty grows out of value. Kathi Kruse outlines how you can use Social Selling to develop a long-term revenue stream. Kathi Kruse outlines how you can use Social Selling to develop a long-term revenue stream. How to Earn Trust When Distrust Rules. Let’s get to it.

Loyalty 182

Loyalty Consultant Flickr Compete 182

Buffer Social

JANUARY 18, 2024

I love creating content on the platform, plus I’ve just launched a podcast for B2B marketers that I’m keen to, well, market. In a nutshell, I want to generate engagement and grow my audience — could LinkedIn Premium help with that, too?

LinkedIn 88

LinkedIn Review Badge Analytics 88

Webbiquity SMM

AUGUST 26, 2014

So the question is–are there things that today’s B2B marketers can learn from history, specifically, the tremendous success of Facebook and the rise, fall and possible resurrection of Myspace? How can the respective histories and behaviors of these two companies inform the best practices for B2B marketers?

B2B 190

B2B MySpace Startup Social Networking 190

Waxing UnLyrical

AUGUST 24, 2015

But just simply being active on Twitter, Facebook, and all the rest is never enough. How can you track your social media efforts to ensure that your strategy is up to par? From likes to leads: The new metrics for B2B social selling. Know the Difference Between Your Data and Your Metrics.

Metrics 100

Metrics Social Media B2B Consultant 100

Socialmedia.biz

MARCH 25, 2021

In this article, we’ll explain what hashtags are, why they work with audiences, and we’ll cover some of the typical strategies used in hashtag marketing to grow the reach of social updates. Hashtags have become so large that communities pop up around their use. Most of the time, the answer is simply: nothing. Why Do Hashtags Work?

Hashtag 78

Hashtag Brands How To Conference 78

Sprout Social

APRIL 9, 2020

From strategy through execution and results, we’ll examine what makes the best brands on social tick — and leave you with some key takeaways to consider for your own brand’s social strategy. And when you can put an authoritative face to your message, it breeds trust and understanding if a whoopsie happens.

Resources 137

Resources Communities Instagram Overview 137

Buzz Marketing for Technology

JUNE 9, 2010

At the recent ITSMA Marketing Leadership forum I was stunned by a presentation given by Sean Geehan CEO of the Geehan Group author of the upcoming book the B2B Executive Playbook. But in many cases, 20% of a B2B company’s’ customers are responsible for 80% of the revenue. What percent of your budget? Share this on Facebook.

B2B 206

B2B Marketing Loyalty StumbleUpon 206

Buzz Marketing for Technology

MARCH 18, 2010

In the last post we covered how to create a Social Media Lead Flow. And once you have identified the conversations where you think a sales opportunity may be occurring you need to feed that into your listening platform so you can flag those opportunities when they come in. Which media sources are relevant to your goals?

B2B 225

B2B Platform Social Media Marketing 225

Convince & Convert

JUNE 24, 2014

Twitter, Facebook, Instagram, YouTube, Google+… the list goes on. For the user of these social networks, the question is how much time do you want to spend posting, tweeting, pinning, creating or following? But which channels are a must-have for your business? Where is your competition?

How To 168

How To B2B Social Networking Apple 168

Kikolani

JUNE 28, 2016

this post till the end, and I promise to share tricks you haven’t taken into consideration while choosing right social channels for your business. To make the most out of social channels, you should choose the right one for your business. To make the most out of social channels, you should choose the right one for your business.

Statistics 100

Statistics B2B Vimeo Social Networking 100