Buffer Social

MAY 9, 2017

Writing a great social media manager job description is not an easy task. The job description is one of the first few things potential applicants read and a well-written job description can increase the chances of you hiring the best social media manager for your company. Kickstart a free trial now. .

Social Media Management 101

Social Media Management Social Media How To Applications 101

Sprout Social

JUNE 16, 2022

And yet in all of that planning, many companies completely overlook social media as part of their M&A process. In this article, I’ll walk through both why this is so crucial for all M&A and how the process ideally should work. Let’s post on social media about it.” This is a huge mistake.

Social Media 114

Social Media Pharmaceuticals Reputation Team 114

Social Media Strategies Summit

AUGUST 15, 2023

She wrote the book Digital Leadership in Higher Education: Purposeful Social Media in a Connected World , which was listed as an Amazon #1 new release for college and university student life. Maya is a social media manager at Harvard University and a self-confessed nerd about user behavior and smart insights.

Marketing 241

Marketing Education Forums LinkedIn 241

Oktopost

APRIL 14, 2022

Host, Olivia Messina takes on a solo episode to discuss building your employer brand on social. So how can you harness the power of social to build your employer brand and attract the best talent? Olivia Messina is Oktopost’s Social Media and Community Manager. Episode Summary. Meet Olivia.

Social Media 71

Social Media Social Media Management B2B Apple 71

Oktopost

FEBRUARY 21, 2022

Aliza Hornstein, Social Media Manager at WalkMe, goes Behind the Post to reveal the formula for humanizing B2B social media. Aliza Hornstein , lead social media manager at WalkMe , goes Behind the Post to share some initiatives she’s rolling out to humanize B2B social and foster community.

B2B 83

B2B Social Media Social Media Management Apple 83

Oktopost

JUNE 20, 2022

Caitlin Doyle, Social Media Manager at Demandbase shares her tips for higher engagement. Have you ever seen a brand crushing it on social and wonder, “how does their social media manager do it?”. Caitlin Doyle leads social media and employee advocacy for Demandbase. Episode Summary.

Engagement 127

Engagement Social Media Management Apple Hosting 127

Oktopost

MARCH 7, 2022

Meryoli Arias, Social Media Manager at Chili Piper , goes Behind the Post to uncover the truth behind Chili Piper’s massive social success. She explains her process of humanizing each post to ensure Chili Piper’s content never sounds like a walking brochure. Episode Summary. Meet Meryoli Arias.

Social Media Management 118

Social Media Management Apple Journal Hosting 118

Social Media Strategies Summit

JANUARY 12, 2023

Higher education social media marketers face unique challenges. Far from managing accounts for one or two brands and sub-brands, they might be responsible for managing social media profiles across dozens — or even hundreds — of different departments.

Collaboration 227

Collaboration How To Education Team 227

Oktopost

AUGUST 29, 2022

How marketers approach B2B social has drastically changed over the years, and our next guest Dani Sayag , Social Media Lead at Syte , has been through it all! Dani dives deep into the social metrics every B2B Social Media Manager should be tracking, and what social media success means to her.

B2B 131

B2B Strategy Social Media Management How To 131

Oktopost

MAY 22, 2023

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Episode Summary People want to follow people on social media. Today more than ever, audiences demand authenticity from brands on social media. Chloe even reveals her favorite tech tools to streamline the process.

Strategy 118

Strategy Tips Apple Social Media Management 118

Buffer Social

JANUARY 22, 2024

But something about 2024 makes me think it stands poised to redefine the social media landscape and the creator economy.  So, in this article, join me in exploring five themes for social media in 2024 through the lens of industry experts, unraveling their predictions and the reasons behind them.

Social Media 101

Social Media Authentication LinkedIn B2B 101

Oktopost

JULY 8, 2024

The Rise of Social Media One of the most significant changes is the rise of social media as a powerful demand-generation engine. Social media trends such as live video, short-form content, and interactive polls reshape how B2B brands engage with their audience.

B2B 105

B2B Influencer ROI Authentication 105

Sprout Social

FEBRUARY 16, 2023

Executing on a social media marketing strategy is like completing an obstacle course. Managing social through down markets requires an additional layer of focus, rigor and empathy. Keep reading to find out what you need to know to successfully navigate social media marketing through times of economic contraction.

Social Media 119

Social Media Marketing Atlassian Team 119

Unmetric

NOVEMBER 4, 2019

Now that social media is mainstream with every company, the demand for marketers with social media skills is higher than ever. The importance of having a dedicated person to monitor a company’s social media presence and derive insights for successful marketing practices is the need of the hour.

Social Media 97

Social Media Social Media Management Sentiment Analytics 97

agora pulse

JUNE 16, 2020

Don’t overlook social media and its power in recruitment. Here’s a look at social media for universities. One of their students hosts a video where they interview other students about free things to do around campus. Related: YouTube 101: What Every Smart Social Media Manager Needs to Know.

Social Media 91

Social Media Hashtag Applications Social Media Management 91

Oktopost

MAY 9, 2022

Melissa Francois shares her perspective on managing global social media. Managing a global brand’s social media is no easy feat. This week on Behind the Post, host Olivia Messina brings a social powerhouse on the show! Episode Summary. How and when should you localize content?

Strategy 96

Strategy How To Social Media Management Apple 96

Sprout Social

JULY 25, 2022

I have a lot of conversations with social media managers about strategy and best practices for a social platform they’re just taking on. The missed conversation is whether they should start the new social media account in the first place. Getting on a new social media platform just to be on it is not ideal.

Questions 82

Questions Social Media Platform Metrics 82

Oktopost

APRIL 25, 2022

Social media leader, Dylan Doyle reveals how he was able to get buy-in from leadership and 10X EY’s social strategy. . But as a brand-new social media marketer, how do you get buy-in across leadership to implement your big ideas? Gaining social media buy-in from executives and leadership.

Data 118

Data Strategy How To Social Media Management 118

Oktopost

APRIL 4, 2022

TikTok has absolutely exploded on the social scene over the past few years—and B2B marketers are beginning to test the waters. A social platform filled with viral, vertical-style videos spanning all topics and communities, TikTok has grabbed hold of the social media world. But where do B2B marketers fit in?

B2B 118

B2B Social Media Management Apple YouTube 118

Twenty4 Social

NOVEMBER 17, 2020

10 Steps To Hosting A Viral Giveaway or Contest. Learn 10 Steps To Hosting A Viral Giveaway or Contest! In this Livestream, we’re going to take a close look at how to increase your social media productivity. The impact that social media is having for businesses today. We won’t just talk about how to use it.

Hosting 52

Hosting Collaboration Templates Template 52

Oktopost

MAY 11, 2020

In our seventh episode of “The Globalization of Social Media,” Colin Day , Managing Director EMEA of Oktopost hosts Lee Hackett , professional footballer with Wigan Athletic FC turned CEO of BluprintX , a B2B marketing and sales management consultancy helping CMOs, CROs and CEOs grow revenue by using data and technology.

B2B 170

B2B Social Media Management Eventful Sports 170

agora pulse

DECEMBER 13, 2018

For social media managers this time of year is less about decking the halls with boughs of holly and more about planning for 2019. The social media landscape is changing fast and with tougher KPIs, changing technologies and new techniques, it’s more important than ever to stay ahead of our game.

Social Media 132

Social Media UGC Adwords Influencer 132

Buffer Social

JUNE 16, 2022

Social media plays a big role in how we exist on and offline. And with remote work on the rise, it’s more important than ever to understand how to use social media to connect with peers and mentors. How can social media impact your career?

Social Media 118

Social Media How To LinkedIn Authentication 118

Oktopost

AUGUST 1, 2024

This process is at the top of your sales funnel and buyer journey; without it, you’d have no new customers (or very few!). Then, it’s about leveraging channels such as lead generation landing pages , social media, and search engines to drive leads down the funnel and increase conversions as fast and efficiently as possible.

B2B 118

B2B Team Social Media Management Analysis 118

Oktopost

JULY 29, 2022

In this tell-all episode of Behind the Post, Host Olivia Messina is joined by a social media expert with over a decade of social media experience! Jessica Kalbarczyk , Senior Social Media Manager at Corel , takes the hot seat to discuss strategy, employee advocacy, and community. Meet Jessica.

Community building 62

Community building Communities Tourism Social Media Management 62

Hootsuite

MARCH 2, 2022

Let’s talk about why it’s important to understand social media marketing for retail brands. Nearly three-quarters ( 74.8% ) of the world’s population over the age of 12 use social media. Those people are engaging with retail brands on social. For retail brands, social commerce opens up a new pathway to purchase.

Retail 113

Retail Social Media Brands Tips 113

Oktopost

JUNE 6, 2022

Stopping by the Behind the Post podcast is Bev Barnett , Senior Customer Advocacy Manager at Workday. She breaks down step by step the importance of the voice of your customers, the role of community, and best practices for social media managers. Hot Topics: How Customer Advocacy differs from Customer-Based Marketing.

Social Media Management 71

Social Media Management Apple B2B Meeting 71

Oktopost

MAY 23, 2022

What are the challenges that come with taking over a brand’s social and running an employee advocacy program? These questions and more answered this week on Behind the Post with Helen Hauck , Global Social Media Engagement Manager at IFS. How to utilize “original content” to authentically build a personal brand.

B2B 62

B2B Social Media Management Apple Authentication 62

agora pulse

DECEMBER 26, 2016

How do you choose what social media news you read each day? With a gazillion social media marketing blogs out there, you could easily spend hours a day reading best practices posts — and getting a crazy headache in the process. The Best Social Media Roundup Posts of the Year. Optimize Marketing.

Social Media 124

Social Media Curation Journal SEO 124

Hootsuite

JANUARY 4, 2023

More than three-quarters of the world’s population aged 13+ uses social media. billion people are active social media users. Social media marketing provides a unique opportunity to connect with this massive audience on the platforms where they already spend their time. What is social media marketing?

Social Media 85

Social Media HootSuite Marketing Social Networking 85

Oktopost

AUGUST 23, 2023

In this episode, host Olivia Messina welcomes Elizabeth Hilfrank , Content Marketing Manager at Drift , to the show. Elizabeth shares how to nail a social media video, emphasizing the importance of hooking the audience in the first couple of seconds and always including captions.

B2B 62

B2B Content eBook Apple 62

Oktopost

AUGUST 23, 2023

In this episode, host Olivia Messina welcomes Elizabeth Hilfrank , Content Marketing Manager at Drift , to the show. Elizabeth shares how to nail a social media video, emphasizing the importance of hooking the audience in the first couple of seconds and always including captions.

B2B 62

B2B Content eBook Apple 62

Sprout Social

JULY 6, 2021

In this article, we’re sharing tips on hosting better client retrospectives. To build this trust, agencies need to carve out time to encourage open, meaningful communication as a part of their standard process. Dissect the process. But first, why does it matter? The agency model is notoriously fast-paced.

Project 140

Project Report Construction Hosting 140

agora pulse

DECEMBER 6, 2018

Community-building and relationship-building should be an important part of your social media marketing efforts. And while relationship building should be your priority, having some extra oomph to boost your sales thanks to social doesn’t hurt either. Social media isn’t all about organic marketing.

UGC 122

UGC Social Media Content Notification 122

Oktopost

NOVEMBER 21, 2023

We’ve heard our Advocacy Board Administrators loud and clear: crafting messages for the same media asset across multiple social networks is an incredibly time-consuming process. Advocacy Stories also offers a host of benefits that enhance the overall user experience. Ready to Get Started?

Content 62

Content Aggregator Social Networking Social Media Management 62

Convince & Convert

MARCH 30, 2013

Amazing how far the pendulum has swung for corporate social media. In just three years, we’ve moved from skepticism and suspicion of social media as an activity worthy of support, to the present scenario with rampant social participation proliferation. well, they often don’t really know why.

Social Media 149

Social Media Real Estate How To Social Media Management 149

agora pulse

APRIL 28, 2020

Learn from these gifted and experienced social media managers about what it takes to be successful in the social media industry. Are you hoping to become a social media manager, either for your own business or as a consultant to others? And this, my friends, is an opportunity for you.

Social Media Management 161

Social Media Management Social Media How To Consultant 161