Sprout Social

MARCH 22, 2017

How much time did you put into creating you Twitter bio? You don’t have to spend hours crafting your Twitter bio, but you should put more effort into it than most brands realize. Instead of just going through the motions to get it done, follow these tips to create a Twitter bio that serves as more than just a placeholder.

Twitter 111

Twitter Hashtag Exercises Startup 111

The Realtime Report

OCTOBER 31, 2012

Dunkin’ Donuts new mobile campaign engages consumers with a Halloween-themed contest and mobile gift cards, making use of mobile and social platforms Instagram and Twitter. To share photos of their cups in Halloween costumes, fans must use the hashtag #DresseDD when they tweet @DunkinDonuts or post to Instagram.

Mobile 145

Mobile Instagram Twitter Loyalty 145

Waxing UnLyrical

JULY 18, 2019

We ask for specific hashtags to be used, and provide suggested social copy and handles to ensure mission-centric messaging. Recently, we had an Earth Day influencer post content about a major, for-profit retail competitor on the same day as our post. Connect with Lauren on LinkedIn or Twitter.

Influencer 211

Influencer Engagement Fashion Retail 211

Sprout Social

MAY 18, 2020

In Italy , mayors are taking to Twitter to lambast civilians disobeying stay-at-home orders; and in states like Wisconsin and Michigan , people are taking to the streets to protest extended quarantine policies. At the beginning of the year, Twitter was filled with conversations related to staying home and COVID-19 virus.

Conversation 108

Conversation Retail Sentiment Education 108

Sprout Social

MAY 11, 2023

Brand safety tools can also track conversations about your company online: They monitor what people are commenting on your posts and ads, how your brand hashtags are being used and the discourse surrounding your brand. These features allow you to keep Twitter a safe place for your brand and community.

Reputation 131

Reputation Tools Brands How To 131

Waxing UnLyrical

MAY 13, 2019

Fast Retailing. You want to hear in real time every time your brand, tracked keywords or hashtags are mentioned or used. Google Alerts is free and easy to set up as shown below: You should also listen for competitors and top performing keywords or hashtags in your industry. You can find him on Twitter @amos_onwukwe.

Small Business 216

Small Business Pharmaceuticals HootSuite Startup 216

agora pulse

JUNE 22, 2017

Unlike Twitter , Facebook doesn’t have a separate advanced search function. ” Marketers could search for ideal clients with strings like “vegans who live in New York, work in retail, and like running.” Hashtag research. Hashtags aren’t just for Twitter and Instagram.

Tips 127

Tips Hubspot Facebook Hashtag 127

Sprout Social

OCTOBER 25, 2022

Fast food, retail, sports—those brands can get experimental. For example, check out how Hinge has their Twitter profile set up. Harness the power of hashtags. Do hashtags work anymore? Every now and then a viral hot take will try to force hashtagging into an early grave. Everyone else has to play it safe.

Strategy 131

Strategy Brands Hubspot Survey 131

agora pulse

OCTOBER 6, 2020

As with retail sales, charities and nonprofits tend to see their highest volume of donations during the holiday season. By including your Twitter or Instagram handle in discussions, you will invite followers and spark discussion. Remember to use hashtags like #photocontest so your initiative is searchable. Kudos, guys!).

Social Media Management 183

Social Media Management Social Media Trends Meme 183

agora pulse

OCTOBER 10, 2019

Holiday retail sales passed the $1 trillion mark in 2018. For example, Costa Coffee gave us all the holiday feels in 2018 with its Instagram images using hashtag #wishuponacosta to unify posts. wishuponacosta is a magical holiday theme, which then became a hashtag and spanned into images and videos. HolidaySavings.

Instagram 90

Instagram Tips Hashtag Discount 90

agora pulse

OCTOBER 10, 2019

Holiday retail sales passed the $1 trillion mark in 2018. For example, Costa Coffee gave us all the holiday feels in 2018 with its Instagram images using hashtag #wishuponacosta to unify posts. Other popular brand hashtags have included Ted Baker’s #TedsElfie, Air Canada’s #ACGiftofHome and John Lewis #ManOnTheMoon to name a few.

Instagram 91

Instagram Hashtag Discount Retail 91

Sprout Social

MAY 11, 2020

Meanwhile, platforms like Twitter are capable of reporting news in real-time minus any commercials or paywall. From politics to retail to entertainment and beyond, there’s no timelier place for journalists to get their stories to the public. Relevant hashtags related to what you’re covering.

Journal 121

Journal Social Media How To Hashtag 121

Sprout Social

OCTOBER 14, 2020

Retail and beauty brands, in particular, have robust ambassador programs on social media because their products are straightforward to show off to customers. For example, check out your @mentions and #hashtags to see who’s scoring the most engagement when shouting you out. That said, new programs are popping up all the time.

Brands 144

Brands How To Hashtag Applications 144

Keyhole.co

MARCH 7, 2023

Sephora is a beauty retailer that uses reels on their Instagram account to showcase new makeup and skincare products, tutorials, and behind-the-scenes glimpses of their stores and events. They are most active on Twitter and Instagram. Use potential hashtags Now, let’s talk about hashtags campaigns.

Instagram 52

Instagram UGC Hashtag Collaboration 52

Keyhole.co

MAY 9, 2023

Promote the giveaway: Leverage your social media channels (Facebook, LinkedIn, Twitter, etc.) Notice how @shoegallery , a renowned sports apparel retailer (105K+ followers), uses this tactic. Inspire your audience to share their story with the campaign hashtag Instagram allows audiences to search for content via hashtags.

Instagram 52

Instagram UGC Hashtag Guidelines 52

The Realtime Report

DECEMBER 3, 2012

In support of World AIDS Day, Durex created the #1Share1Condom Twitter hashtag campaign to help fight the spread of HIV. Based on AdAge’s calculations, that equals over $600,000 worth of condoms at retail prices, or $0.24 1SHARE1CONDOM — Durex USA (@Durex_USA) November 30, 2012. million figure represents the 2.5

Campaign 142

Campaign Retail Hashtag Price 142

Sprout Social

JUNE 7, 2022

Particularly in recent years, platforms like Reddit and Twitter have become popular destinations for retail and institutional investors to discuss and analyze market trends.” Decide on a branded hashtag. Your cashtag will help you monitor stock-related conversations happening on Twitter. Hi, Times Square!

Strategy 116

Strategy How To Hashtag Team 116

Ignite Social Media

MAY 24, 2016

1 million tweets per day using #Coachella branded hashtag. The branded event hashtag #Coachella is easily one of the most blogged about, facebooked, and tweeted topics before, during & after the California festivities. $704 million Generated by Coachella and Stagecoach. 99,000 people per day. 9,000 Airbnb rentals. every year.

Engagement 110

Engagement Brands Hashtag Eventful 110

Sprout Social

MAY 4, 2021

In 2020, Facebook, Instagram and Pinterest launched revamped social commerce tools to help retailers streamline online shopping experiences in the midst of the pandemic. Twitter is experimenting with a new card format that features a large “Shop” button, as well. 3 social commerce examples you can learn from. The Tiny Tassel.

Retail 139

Retail Instagram Buy Social Media 139

Sprout Social

FEBRUARY 18, 2020

Instead of mindlessly scrolling through your Twitter timeline in the hopes of finding a mention of your brand, or repeating time consuming manual searches that may miss variations of brand terms, use a monitoring strategy to alert you whenever your brand is talked about. Next, add in common brand hashtags and any current campaign hashtags.

Social Media 136

Social Media Strategy Brands Airlines 136

Unmetric

AUGUST 6, 2019

On a bright July morning, Instagram went down, sending everyone to Twitter to crib about it. They cling to their hair vitamins, screaming ‘hashtag blessed’ Even detox tea can’t save them now. Here are a few posts from July that stood out to us while curating #UnmetricBrandStars. The influencers panic. instagramdown.

Brands 95

Brands Retail Curation Privacy 95

agora pulse

JULY 10, 2018

This is great for businesses that rely on tourists and local walk-in traffic such as restaurants, hairdressers, and retail stores. Use location hashtags. Instagram’s location hashtags can help you attract new customers! Use location hashtags to get in front of people looking for the next hot local spot.

Small Business 83

Small Business Platform Social Media Hashtag 83

Keyhole.co

JUNE 19, 2023

Catering to platforms like Facebook, Instagram, Twitter, LinkedIn, etc., GoPro The camera company GoPro actively encourages users to share videos taken with their products on social media using specific hashtags. Bonus: You can add campaign hashtags and keywords to Keyhole. Monitor your branded hashtags on Keyhole 4.

Social Media 52

Social Media UGC Content Loyalty 52

yMarketingMatters

OCTOBER 4, 2013

Twitter is full of people with things to say, and you can listen! Twitter is meant not so much for friends and family but for people you actually want to communicate with. Twitter has proved its worth in recent years as a platform for breaking news. Twitter is also a great way to connect with your customers.

Social Media 275

Social Media Foursquare Social Bookmarking LinkedIn 275

Adam Cohen

JULY 19, 2010

You can follow along with the hashtag #SM69 (for the 69th time they have had this weekly discussion). You can also find me on Twitter before during and after. This post was mentioned on Twitter by prblogs, twitips MV. I’d love to hear from you since it’s your participation that matters. More about this blog here.

Social Media 219

Social Media Disqus Web 2.0 Badge 219

agora pulse

JULY 22, 2020

Some examples of Instagram live collaborations are: nail salons and hair salons, libraries and coffee shops, sunglasses retailers and swimwear brands, or florists and wedding planners. It also worked thanks to the use of tagging, collaborative sharing, and hashtag #NYFW that drew in event followers. Shared marketing goals.

Collaboration 140

Collaboration Examples Instagram Tips 140

Buffer Social

NOVEMBER 13, 2023

According to the National Retail Federation, we’re looking at a record-breaking November and December this year, with total sales reaching a staggering $966.6 Outdoor apparel retailer REI has led the charge here, opting out of Black Friday for years on the trot. billion in the U.S. We’d love to hear about it!

Examples 92

Examples Campaign Discount Marketing 92

Keyhole.co

JULY 31, 2023

Nike maintains a dedicated Twitter account solely for customer support which helps them to keep their marketing messages separate from their support interactions. Much like Nike, Spotify also maintains a separate Twitter handle for customer support. Let your customers know they are talking to a human to give them a sense of comfort.

Examples 52

Examples Social Media Brands Issues 52

Ignite Social Media

NOVEMBER 9, 2016

The social component generates user-generated content around the #OptOutside hashtag and gets their fan base mobilized spreading a branded message on their behalf. They reported 450K engagements during the week of Black Friday (up 400% from 2013) and #KohlsSweeps trended consistently on Twitter. The Gift Guide Approach.

Campaign 156

Campaign Social Media Retail Discount 156

Sprout Social

FEBRUARY 10, 2021

The luxury brand knows that customers who are most interested in Lunar New Year-themed products are more likely to use WeChat and Weibo than Twitter or Instagram. In fact, you won’t find any mentions of Chinese or Lunar New Year on Gucci’s main Twitter profile. million views while the accompanying hashtag generated over 89.5

Campaign 89

Campaign Brands Film Hashtag 89

Convince & Convert

SEPTEMBER 27, 2013

And from Expion , a free report on the top 50 retail brands’ social media use in 2013. The areas are branded and allow people to watch the game up close while eating a hot dog, take photos with the logo, and view live Instagram and Twitter feeds about the game. Listen Now. The RSS feed is: [link]. Find us on iTunes: [link].

Brands 127

Brands Sports How To MySpace 127

Buffer Social

NOVEMBER 29, 2018

But REI, an outdoor clothing and equipment brand, does Black Friday differently to other retailers. There are things more important than buying/selling tents – like going outside and actually using them,” it explained on Twitter. REI is a retail brand that has a business interest in Black Friday.

Brands 94

Brands Retail Campaign Authentication 94

Buffer Social

NOVEMBER 12, 2019

The biggest retail dates of the year are just around the corner. According to the National Retail Federation, the average shopper is planning to spend $1,047 this holiday season, which is a four percent increase from last year. . Outdoor apparel retailer REI has taken a rather unique approach to its Black Friday marketing.

Social Media 67

Social Media SMS UGC Marketing 67

agora pulse

OCTOBER 25, 2016

Social Media Solutions (SMS) is a Qatari digital communication agency that builds and manages reputations for nonprofit, retail, healthcare and retail clients. This means her teams can publish to various Facebook, Twitter, LinkedIn and Google+ accounts from just one screen. Very respectful, responsive, helpful and professional.”

SMS 60

SMS Social Media Management Retail Team 60

Sprout Social

SEPTEMBER 2, 2021

In the world of retail, brands fall into one of two camps: those that embrace social media marketing as a critical component of their customer experience, and those that view it as a nice-to-have. For retailers, social media is more than an accessory, it’s a through-line for the customer experience.

Retail 99

Retail Social Media UGC How To 99

Pixlee

DECEMBER 15, 2021

Social commerce blends ecommerce and social media best practices as an exciting, profitable development in the retail marketing area. The shutdown of many retail stores because of COVID stimulated many brands to invest more in AR and offer virtual try-on or other experiences that were otherwise typically only available in-store.

Social Media 52

Social Media UGC Marketing Influencer 52

Sprout Social

MAY 3, 2022

From 2017 to 2019, I led social media strategy and content development for several cannabis brands—both retail and product. Their recommendations range from excluding cannabis-related hashtags on posts, not putting dollar signs in your copy, or not using creative that depicts cannabis consumption.

Social Media 89

Social Media Brands Content Guidelines 89