Sprout Social

OCTOBER 19, 2023

The top 7 AI + social marketing use cases for 2024 Given these encouraging results, more companies plan to leverage AI in 2024 to strengthen their marketing teams and prime their overall business strategy. Here are the most prominent AI use cases in marketing for social media managers as they prepare for the coming year.

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Strategy Sentiment Marketing Analysis 126

Keyhole.co

DECEMBER 15, 2023

Mentionlytics is a solid social media management platform. Top 7 Mentionlytics alternatives for 2024 Let’s look at some social media monitoring tools you can use as alternatives to Mentionlytics. Using critical data analysis, Sprout Social helps brands build a strong online presence that drives audience engagement.

Sentiment 52

Sentiment Price Analysis HootSuite 52

Sprout Social

MAY 15, 2023

Table of contents: Best all-in-one social listening tool General social listening tools Social listening tools for Twitter Social listening tools for TikTok Free social listening tools Best all-in-one social listening tool Some tools provide deep listening for one specific platform.

Tools 109

Tools Tweetdeck Brands Sentiment 109

Oktopost

NOVEMBER 16, 2023

In today’s social media-driven world, information about customer behavior, public sentiment, and user preferences is at the tip of any business’s fingers. But when it comes to social data, it’s not about how much data you have but rather how you leverage it. 75% of B2B buyers use social media to make buying decisions.

Analysis 70

Analysis Data Sentiment Metrics 70

Hootsuite

MAY 6, 2024

With this type of software, you can manage and reply to all types of social interactions. This can include direct messages , public comments, comments on social ads, questions, @mentions, hashtags, and social customer service requests. Hootsuite is a comprehensive social media management tool.

Tools 75

Tools HootSuite Team Social Media 75

Hootsuite

MAY 21, 2020

Social media monitoring tools let you keep track of every conversation, account, keyword, and hashtag that’s relevant to your business. But before we do, let’s look at exactly what social media monitoring is and why it’s critical to any successful social marketing strategy. Talkwalker.

Social Media 145

Social Media Tools HootSuite Sentiment 145

Sprout Social

FEBRUARY 15, 2024

It’s vital to track audience engagement so you can be sure your content interests the people who matter most to your organization. Types of audience engagement There are several different ways audiences can engage with your brand on social media. The hashtag should be short, unique and memorable.

Engagement 102

Engagement Tips Loyalty Metrics 102

Sprout Social

MAY 11, 2023

But it also encompasses monitoring your organic content and what people are saying about your brand on social, and scoping out imposters or other security threats. Keep reading for actionable ways you can use brand safety tools and examples of effective tools that will help you minimize risk on social.

Reputation 128

Reputation Tools Brands How To 128

Sprout Social

JANUARY 10, 2024

In this article, we’ll provide a breakdown of a complaint management system and offer tips to improve your reputation managemen t processes. What is complaint management? Complaint management is the process of handling customer complaints within an organization. Successful complaint management is all about customer care.

Reputation 102

Reputation System Brands Knowledge Base 102

Sprout Social

OCTOBER 19, 2023

This feedback can identify customer sentiment (positive or negative), trends and more. Although reputation management is synonymous with review sites (think: Yelp! Online review management involves taking a holistic view of the platforms you track. Scope the terms, hashtags and keywords to monitor No surprises here.

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Reputation Sentiment Analysis Notification 94

agora pulse

JUNE 5, 2020

If you manage brands on Instagram, it’s essential to monitor engagement metrics. Naturally, as a social media manager, you want to make sure your efforts help meet stakeholders’ social media goals. Social proof. You can use a social media dashboard —an automated process that tends to be much faster.

Instagram 127

Instagram Engagement Hashtag Meme 127

Hootsuite

FEBRUARY 24, 2023

Salesforce recently announced the retirement of its social media management tool Social Studio. Luckily, you won’t have to look far to find the best Social Studio alternative. Hootsuite does everything Social Studio does and more for a fraction of the cost. Customers will lose access on Nov.

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HootSuite Social Media Management Tumblr Hashtag 83

Keyhole.co

DECEMBER 13, 2023

Our tool excels at tracking and gathering real-time social media data and using simple graphs and pie charts to depict the information. Keyhole is a Mention alternative offering end-to-end social media management packages. Sprout Social Another popular name among Mention alternatives is Sprout Social.

HootSuite 52

HootSuite Price Sentiment Social Media Management 52

Sprout Social

OCTOBER 4, 2021

When assessing your social data, you need to evaluate the full spectrum of earned and owned data. Owned data measures the performance of content you publish across your brand’s social profiles. This includes both organic content that you create, as well as paid content that you sponsor, promote or pay for.

Data 122

Data Metrics Sentiment Analytics 122

Hootsuite

MAY 1, 2023

Are you looking to create a more efficient social media workflow? Social media managers have a tough gig, often juggling multiple accounts , managing complex campaigns, and collaborating with stakeholders. It also helps to keep your team stay organized and on task. HIPAA in healthcare ).

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Template Templates Social Media Tips 135

Keyhole.co

FEBRUARY 3, 2024

Sentiment analysis If you have the metrics down, the next task is to look at the sentiment around your brand. However, a negative mention can severely tank your social media reputation when you’re playing the social media game. Not just that, Keyhole is a complete social media management tool.

Social Media 59

Social Media How To Metrics Sentiment 59

Sprout Social

FEBRUARY 8, 2021

While you know the impact your social strategy can have on your brand’s business goals, sometimes it can be difficult explaining that impact to the rest of your organization. In order to contextualize and communicate the value of social back to your boss or team members, you need to embrace your social data. Engagements.

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Report Social Media Metrics Team 128

agora pulse

JANUARY 3, 2020

But, as with all the social media networks, competition is fierce. Many brands struggle to build a Twitter following and grow their profile organically. ” Nationwide donated toys and gifts to a local charity resulting in organic content, which was then authentically retweeted. Retweet and comment on relevant posts.

Twitter 129

Twitter Tips Influencer Hashtag 129

Sprout Social

FEBRUARY 20, 2020

Olivia Jepson Sprout Social Media Strategist. As a social media manager, you have a unique understanding of social listening that positions you as the subject matter expert. Improve sentiment around customer service. Rachael Samuels Sprout Social Media Manager. Improve products.

Strategy 118

Strategy Sentiment Social Media Management Analysis 118

Unmetric

JUNE 11, 2019

There’s a host of features that will help you analyze your brand’s social media performance and make better marketing decisions. You can dissect which type of your posts on social garner more engagement and at what time. Using the tool’s hashtag tracker you can discover the most engaging hashtags used by your brand.

Analytics 125

Analytics Tools Social Media Curation 125

Sprout Social

OCTOBER 6, 2022

Most marketers undoubtedly want the audience growth and attention that comes from achieving a social media viral video. In fact, it’s the dream of many social media managers. Important hashtags/mentions to include: Important for trends and partnerships. Use hashtags. at least once. Horizontally?

Video 126

Video Social Media How To Trends 126

Keyhole.co

MARCH 2, 2023

Since Facebook marketing is a completely different animal from Twitter marketing , LinkedIn marketing and so on, there’s a big challenge in keeping your messaging organized and pushing a steady stream of best-fit content. Listening to Your Audience: Keyhole #Tracking Successful social media marketing demands its practitioners stay plugged in.

Social Media 52

Social Media Tools HootSuite Marketing 52

Sprout Social

SEPTEMBER 14, 2023

They regularly post UGC, and use their branded hashtag #AerieReal to find creators to reach out to. Use customer service metrics like reply time, reply or response rate and sentiment analysis to understand where your customer care excels, and where it needs work. Make sourcing this content even easier by creating a branded hashtag.

Strategy 121

Strategy Brands Content UGC 121

Hootsuite

SEPTEMBER 14, 2020

Other advantages: Hootsuite also has social listening and competitive analysis tools. You can use these to contextualize your brand’s social data in the broader landscape. They also offer social media management and scheduling tools. Though it doesn’t, alas, break the data down by individual hashtag.).

Metrics 145

Metrics Analytics Instagram Tools 145

agora pulse

AUGUST 17, 2020

A social media strategy refers to a brand’s overall game plan for reaching prospective customers on social media. In other words, a social media strategy is the outline of what (and why) social media managers and digital marketing agencies are planning to do on social media.

Social Media 171

Social Media Strategy Marketing How To 171

Unmetric

NOVEMBER 4, 2019

What is the purpose of having a social media analyst? And most importantly, what does it take to be a social media analyst? Social media analyst vs. Social media manager. Often people confuse the roles of social media analysts and social media managers to be one and the same.

Social Media 97

Social Media Social Media Management Sentiment Analytics 97

Keyhole.co

NOVEMBER 6, 2022

Well, look no further; here’s a guide showing you the top 22 best social media monitoring tools that are worth considering: 1. Keyhole is a social media analytics solution allowing you to track hashtags and keywords to monitor relevant conversations online. Price: Custom. Reputation.

Tools 52

Tools Social Media Sentiment Price 52

Sprout Social

NOVEMBER 19, 2020

For those interested in hiking, the outdoor activity that had the highest positive sentiment on Twitter (55% positive, 31% neutral, 14% negative), content from those types of brands can help them plan a day-trip, discover new trails and find the most picturesque landscapes. How to join the #GoByBike movement: ??

Travel 118

Travel Sports Exercises Sentiment 118

Sprout Social

JANUARY 24, 2024

‍♀️ In our Pulse Survey, 41% said they measure the growth in followers/subscribers on social platforms to see if influencer marketing is working for them. Use social media management tools to track audience growth across channels. Sprout’s social listening tools help you visualize the share of voice data.

Metrics 97

Metrics Influencer Marketing Survey 97

Keyhole.co

JULY 20, 2023

Some alternatives, like Keyhole, have the ability to track real-time mentions of your brand and sentiment analysis. While Google Alerts primarily covers news articles online, some of the paid tools can track crisis on social media platforms. Moreover, Keyhole comes with sentiment analysis and competitor monitoring features.

Industry 52

Industry News Google Brands 52

Sprout Social

AUGUST 10, 2022

Track trending hashtags, topics, music, challenges and more to create viral content with the right influencers. Sprout Social is an all-in-one social media management platform that offers powerful social listening features. Analyze consumer sentiment and brand health. Stay on top of trends.

Influencer 110

Influencer Tools Marketing Software 110

Oktopost

SEPTEMBER 21, 2020

It has to be—engaging with your target audience on social media can’t be a monologue, but rather a dialogue, first and foremost. . It’s not only about knowing what needs and sentiments your prospects are expressing online, either. Instead, you can listen to voices on social media and gain much more insight much faster.

B2B 90

B2B Marketing Sentiment Influencer 90

Keyhole.co

JUNE 19, 2023

This free advertising can reach new audiences and reinforce brand values, showcasing customer satisfaction to prospective customers in an organic way. User-generated content contributes to the organization’s brand image and eventually revenue as it represents genuine customer experiences, opinions, and emotions.

Social Media 52

Social Media UGC Content Loyalty 52

Keyhole.co

MARCH 24, 2023

Act as social proofs When a brand or individual is mentioned positively on social media, it can serve as social proof for others considering engaging with or purchasing from that brand or individual. Here’s how a happy Audi customer used hashtags and shared his clicks, which the brand later reposted as social proof.

How To 52

How To Sentiment Reputation Hashtag 52

Sprout Social

MARCH 26, 2019

This article is meant to be a practical, how-to guide to social listening for social media marketing professionals. In it, we’ll review how you can use social media listening for your company or organization, as well as proving its value to the C-suite. Advantages of social media listening.

Social Media 102

Social Media Sentiment Marketing Analysis 102

Sprout Social

JUNE 7, 2022

Social teams are notoriously lean , so anything you can do to make their process more streamlined will be appreciated. Request social team feedback. Your social media manager will be able to provide more insights on network-based opportunities. Decide on a branded hashtag. Hi, Times Square!

Strategy 112

Strategy How To Hashtag Team 112

agora pulse

DECEMBER 28, 2017

It can also be used to see what people are saying about your competitors, giving you a sneaky insight into their customer’s conversations across the social sphere. Social listening tips to get you started. Brand mentions of both your handle and hashtag. Branded and unbranded hashtags relevant to your brand.

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Hashtag Marketing Focus Group Conversation 128