agora pulse

AUGUST 17, 2020

Step 1: Identify your social media marketing goals and metrics. Consequently, metrics you want to keep an eye on may include: Traffic (especially from social media channels). Unlike the above metrics, this one should be going down. Most of those metrics should be measured long-term. How to Create a Social Media Strategy.

Social Media 171

Social Media Strategy Marketing How To 171

Sprout Social

OCTOBER 19, 2023

It’s providing them with critical brand insights from social listening to inspire engaging content, personalize customer care and dig deeper into performance metrics. The capability digs into competitor content engagements, post frequency, hashtag usage and other key performance areas by using keywords and @mentions you determine.

Strategy 121

Strategy Sentiment Marketing Analysis 121

Sprout Social

JANUARY 24, 2024

Influencer- brand collaborations can take many different forms, but our Q3 2023 Pulse Survey of 307 social marketers in the United States reflects some interesting trends. According to the survey, companies are focused on the following influencer-brand partnerships: giveaways, product collaborations and influencer-led advertisements.

Influencer 94

Influencer Brands Collaboration Authentication 94

Convince & Convert

OCTOBER 22, 2021

According to a 2016 survey from Bambu by Sprout Social, seven in ten employees are using social media at work. Blocking popular networks and monitoring browsing history isn’t going to stop anyone from checking Facebook—especially when 11 percent of those surveyed admitted to using social media during bathroom breaks.

Survey 126

Survey How To Education Hotels 126

Sprout Social

OCTOBER 10, 2023

Social marketers rate influencer marketing as having a significant impact on their brand’s marketing efforts including customer loyalty (87%), awareness (89%) and reputation (87%), according to our Q3 2023 Pulse Survey of 307 social marketers in the United States. The survey shows 65% of marketers partner with influencers via giveaways.

Examples 119

Examples Influencer Campaign Marketing 119

Sprout Social

JULY 25, 2023

Brands need the context social media metrics provide to meet today’s dynamic consumer space and take their business to the next level. That’s why leaders from more than 700 companies surveyed in the 2023 State of Social Media Report revealed that 85% of their business decisions were strongly informed by social data and insights.

Analytics 134

Analytics Report Social Media Google 134

Sprout Social

NOVEMBER 30, 2023

Also follow social media hashtags related to your product or service. For example, if you run a home office furniture company, you might follow hashtags like #ergonomicchair or #homeoffice. You could also survey and ask your customers what other brands they considered when making a similar purchase.

Analysis 96

Analysis Sentiment Marketing How To 96

Sprout Social

MAY 15, 2024

Social media managers brainstormed those ideas, wrote captions, designed visuals, researched hashtags and scheduled posts for the best engagement. Focus on these top-down initiatives: Craft a compelling business case that showcases the potential impact of social media on key metrics like brand awareness, lead generation and customer loyalty.

Social Media 111

Social Media Social Media Management Sentiment Collaboration 111

Sprout Social

MAY 24, 2022

Plus, we’ll give you the metrics you need to prove it. Plus, in-network brand survey tools provide timely insights on how people are responding to your awareness efforts. The hashtag #LittleGreenMachine currently has over 73 million views and sales of the product have more than doubled in a year. Cost per click.

Sentiment 91

Sentiment Metrics Hashtag Review 91

Sprout Social

OCTOBER 18, 2023

Find relevant and authentic influencers for partnerships According to a Q3 Sprout Social Pulse Survey of 307 marketers, 81% of respondents say influencer marketing is an essential piece of their social strategy. hashtags and X (formerly known as Twitter) handles that are important to you. And this trend is likely to continue.

Examples 113

Examples Social Media Sentiment Influencer 113

Social Media Strategies Summit

FEBRUARY 24, 2021

According to one survey, brands primarily rely on it for audience feedback, but there are lots of other use cases: Source: Clutch. Your campaign hashtags. Industry-specific terminology and hashtags. Measure Key Social Listening Metrics. 3 Examples of Social Media Listening in Action. That’s all the theory out the way.

Social Media 147

Social Media Strategy Sentiment Marketing 147

Hootsuite

FEBRUARY 24, 2023

It allows you to monitor mentions, keywords and hashtags, and track conversations across social media platforms. Hootsuite analytics allow you to watch hundreds of metrics, see how you’re performing against competitors, and track your team’s performance in the Hootsuite dashboard. Want to go deeper? Get the Hootsuite Insights add-on.

HootSuite 83

HootSuite Social Media Management Tumblr Hashtag 83

Sprout Social

FEBRUARY 12, 2024

Think long-term impact According to our Q3 2023 Sprout Pulse Survey of 307 US-based social marketers, 33% prioritize long-term partnerships with influencers over one-off campaigns. Our influencer marketing tool, Tagger by Sprout Social , simplifies influencer metric-tracking by enabling you to measure metrics from a third-party account a.k.a.

Influencer 98

Influencer Marketing Collaboration ROI 98

Hootsuite

SEPTEMBER 14, 2023

With Streams, you can track keywords, hashtags, and phrases, as well as set up notifications for new mentions or conversations related to your brand. For example, if you’re an airline trying to assess customer satisfaction, it might be hard to discern customers’ true feelings through surveys or customer service interactions.

Social Media 102

Social Media Sentiment HootSuite Analysis 102

Buffer Social

SEPTEMBER 4, 2023

User Surveys : YouTube often asks viewers to rate the content they watch. However, while watch time is a crucial metric, it's not the end-all-be-all. This metric measures the percentage of people who actually watched your Short when they came across it in the feed versus those who swiped away.

YouTube 90

YouTube Metrics Feed Feedly 90

Social Media Strategies Summit

NOVEMBER 30, 2020

Successful brands are already tapping into every angle, including creating amazing stories, posting content regularly, promoting user-generated content, and coming up with interactive branded hashtag campaigns. Don’t Forget Hashtags. Hashtags help your posts gain more exposure. Monitor the Right Metrics.

Products 163

Products Instagram Brands How To 163

Sprout Social

JUNE 27, 2023

Review analysis is the process of analyzing customer feedback from various sources such as social listening data, review forums, customer service data and surveys to get targeted brand insights. Track comments using keywords or hashtags and analyze them in real-time or historically. What is review analysis?

Review 121

Review Brands How To Analysis 121

Hootsuite

NOVEMBER 7, 2023

Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. It works by tracking mentions (both tagged and untagged) of your brand and your competitors online, along with relevant keywords and hashtags. Pricing available on request.

Brand Monitoring 98

Brand Monitoring Tools HootSuite Brands 98

Sprout Social

JULY 6, 2022

But those unstructured data points mean nothing in their raw, hashtagged format. You probably collect survey data from your customers, monitor product reviews and conduct focus groups. When you put out a survey, you’re getting input from your current customers. Why is social media intelligence different? Cast a wider net.

Social Media 106

Social Media Sentiment Survey Marketing 106

Keyhole.co

JANUARY 16, 2024

Today, Social Media Listening tools like Keyhole let you gather vital metrics such as how often your brand or your competitors are mentioned. For instance, Keyhole’s QuickTrends feature allows you to enter two keywords, hashtags, and brand names and see which is more popular. online user reviews, feedback surveys, customer emails).

Analysis 52

Analysis Sentiment Reputation Hashtag 52

Socialized

FEBRUARY 10, 2021

If a target is too broad to be precise, divide the target by social media or metric in weekly or monthly, or quarterly targets. Using current studies on the subject or perform your own surveys to find your own platforms. Which metrics on social media should be used to measure the progress of the business?

Questions 130

Questions Social Media Social Networking Metrics 130

Hootsuite

JUNE 26, 2019

Create a hashtag. A branded hashtag is a handy way for you and your guests to find all content related to your event across social channels. Create a hashtag that hasn’t had much prior use so that your event doesn’t get buried in a mountain of irrelevant content. The shorter, the better, too. Give a sneak peek.

Eventful 111

Eventful Social Media Hashtag HootSuite 111

Pixlee

SEPTEMBER 22, 2021

This is important to campaign success, but so is knowing what metrics to focus on and learn from in the social sphere. So, you can get social data metrics like response rate, response time, click-through rate, reach, impressions, and engagement. Then track these metrics throughout your campaign. Engagement rate ?

Data 52

Data Social Media UGC Sentiment 52

Pixlee

SEPTEMBER 22, 2021

This is important to campaign success, but so is knowing what metrics to focus on and learn from in the social sphere. So, you can get social data metrics like response rate, response time, click-through rate, reach, impressions, and engagement. Then track these metrics throughout your campaign. Engagement rate ?

Data 52

Data Social Media UGC Sentiment 52

Keyhole.co

MAY 9, 2023

A recent survey reveals Instagram is the “ #1 platform ” for building brand relationships. For instance, you can conduct product-specific surveys and ask the audience to share responses in comments. Inspire your audience to share their story with the campaign hashtag Instagram allows audiences to search for content via hashtags.

Instagram 52

Instagram UGC Hashtag Guidelines 52

Sprout Social

MAY 23, 2023

According to a Q2 2023 Sprout pulse survey of 255 social marketers, 71% have started to integrate AI and automation tools into their workflow. Think: experimenting with new content formats or digging deeper into performance metrics. And 82% of that group report that those tools have already driven positive results.

Team 127

Team Social Media Management Skills Trends 127

Buffer Social

OCTOBER 23, 2023

Or simply type in search terms you think would be used to discover your videos and incorporate what you see in the search bar in your caption, title, and hashtags. Speaking of hashtags , remember to use at least three per video. Understanding the significance of these metrics is the precursor to insightful analysis.

YouTube 113

YouTube Tips Collaboration Trends 113

Sprout Social

JUNE 26, 2023

The technology identifies sentiment in feedback from a wide range of sources such as platforms like Trustpilot or Google My Business, social media comments and direct mentions, surveys and news sources. Predictive analytics Predictive analytics understands patterns in customer behavior to anticipate future customer needs.

Sentiment 97

Sentiment Analysis Patterns Price 97

Sprout Social

JULY 31, 2018

You can also use analysis tools to measure the website performance of your competitors and compare metrics domain vs. domain. Check Your Hashtag Metrics. It’s hard to ignore the power of hashtags. When influencers post to millions of followers, their hashtags might show up as trending. <Color me happy!

Influencer 77

Influencer Instagram Hashtag How To 77

Sprout Social

APRIL 4, 2023

Sprout Social’s Social Listening tools let you search for specific terms and hashtags related to your company. Conduct surveys and ask for reviews in newsletters, chats, receipts and phone call confirmations. Once those are set, you can better determine which metrics you need to track. Who is producing content about your brand?

Brands 120

Brands ROI UGC Authentication 120

Buffer Social

NOVEMBER 7, 2017

Using both hashtags and location tag drives the most engagement. Union Metrics, which studied 55 brands on Instagram , also found a similar pattern. Union Metrics’ whitepaper mentioned two important points: Your audience might not be used to seeing several posts per day from you. Businesses cannot ignore Instagram Stories.

Study 111

Study Instagram Hashtag Research 111

Keyhole.co

AUGUST 16, 2023

Conduct surveys, analyze feedback, and monitor how they interact with your business to identify their interests and pain points. Track your brand hashtags on Keyhole for UGC content 3. Measure key marketing metrics Measuring your marketing metrics helps you understand how your campaigns are performing.

Campaign 52

Campaign Social Media Marketing Metrics 52

Keyhole.co

MARCH 9, 2023

Union Metrics Union Metrics is a social media analytics tool that offers social media metrics, keyword listening, campaign reporting, and competitive analysis. Union Metrics offers standard listening features like real-time mention monitoring, sentiment analysis, and insights like best times to post.

Tools 84

Tools Sentiment Hubspot Price 84

Social Media Strategies Summit

OCTOBER 24, 2018

The Metrics Map chart below is a great tool to use in aligning your business goals with specific social media activities. Social Media Strategy Metrics Map Chart. Now that these metrics are identified, you can create S.M.A.R.T What social activities (platforms, hashtags, accounts) should be used to reach them?

Social Media 113

Social Media Strategy Guidelines Template 113

Sprout Social

SEPTEMBER 21, 2020

Flory and Lutze believe this emboldens creators to try new things, share in-progress work and fall in love with the process vs. the affirmation of popularity metrics. 76% of survey respondents say they regularly or often see visual depictions of racial violence in their social media feeds, and that it hurts them emotionally.

Issues 130

Issues Survey Campaign Authentication 130

agora pulse

OCTOBER 8, 2019

76% of individuals surveyed say that they’re more likely to trust content shared by “normal” people than content shared by brands. 79% of companies surveyed by Hinge Research reported more online visibility after the implementation of a formal employee advocacy program. Here are some of the metrics you can hone in on: Top contributors.

Social Media 84

Social Media Guidelines Hashtag Training 84

Keyhole.co

OCTOBER 10, 2023

The goal of sentiment analysis is to mine available data from surveys, reviews, news stories, customer service exchanges, and social media posts/comments and determine whether the sentiment from these interactions is positive, negative, or neutral. Let’s say you get these responses to a survey: “ That’s highly unlikely.”

Sentiment 52

Sentiment Analysis Brands How To 52