Oktopost

FEBRUARY 9, 2021

For savvy B2B social media marketers, LinkedIn plays a vital role in online engagement. While some speculated that LinkedIn might eventually stagnate, the opposite appears to be the case. Another contributing factor in its resurgence is the wide range of marketing activities that LinkedIn facilitates to B2B marketers.

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Hashtag LinkedIn How To B2B 118

Sprout Social

JULY 19, 2022

To hashtag or not to hashtag? That’s the question frustrating social media marketers today. The short answer: Yes, definitely use hashtags. Hashtags are an essential asset in your digital marketing toolbox. In this article, we break down everything you need to know to hashtag with confidence.

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Hashtag How To Guidelines Telecommunications 122

Hootsuite

AUGUST 22, 2022

Did you know the technical term for a hashtag is an octothorpe ? Over 830 million users search and apply for jobs, join groups, and share business news on LinkedIn. Connection is the core purpose of LinkedIn, whether you’re building your personal network or marketing your business. But which hashtags do you use?

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Hashtag LinkedIn HootSuite Social Media Management 92

Pam Moore

JUNE 13, 2017

For years many social media savvy marketers have tapped into the power of hashtags to grow their brand, community and even generate leads and sales. Hashtags are a big part of social networks such as Instagram, Twitter and Facebook. Even LinkedIn now leverages hashtags and even lets their users search for content using hashtags.

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Hashtag Social Media Training Instagram 167

Hootsuite

JANUARY 18, 2024

It’s time to take your first steps into social media marketing. And we’re here to say that we couldn’t be more proud of you. Think of us as your digital marketing doulas, here to demystify the world of social media marketing and help kickstart your journey. Your mind is ready. Your body is ready. More than 4.95

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Social Media Tips HootSuite Marketing 121

Convince & Convert

JULY 14, 2021

Instagram remains a mystery to most business owners I know. How are we supposed to keep creating great content that can be noticed and appreciated on a platform that is full of creativity and artistic ingenuity? Those two are common questions business owners are asking when considering Instagram marketing.

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Keyhole.co

JULY 11, 2023

In the digital age, social media like Instagram has become an influential tool for businesses to connect with their target audiences and expand their operations. Instagram is particularly effective for promoting e-commerce businesses, including dropshipping. What is an Instagram hashtag campaign? What is dropshipping?

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Sprout Social

SEPTEMBER 14, 2023

In marketing, brand awareness is a significant focus—in fact, it’s likely one of your main goals. This is where customer marketing comes in. Customer marketing is one of the most powerful ways you can forge and feed connections with your current audience base. What is customer marketing? In fact, it’s quite the opposite.

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Social Media Strategies Summit

MAY 27, 2022

As a marketer, it’s important to balance how much time you spend on social media and the results you get. Expert marketers use these strategies to get the most out of their social media marketing efforts. Social media marketing requires you to post fresh, relevant, and targeted content daily or even more frequently.

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Sprout Social

NOVEMBER 30, 2023

It doesn’t matter how niche a product or service you offer. Competition is a normal part of business–and it’s what drives innovation. Digging into your competitor’s approach through a marketing competitor analysis is critical to putting together or updating your brand’s marketing strategy.

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Keyhole.co

APRIL 3, 2024

It has become a global powerhouse for real-time news, conversations, and marketing. As X continues to blossom, its role in digital marketing has become more salient than ever. However, understanding how to leverage X for marketing purposes is more complex than it might seem. Twitter communities Join the Twitter Community.

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Strategy Twitter Tips Marketing 52

Ignite Social Media

DECEMBER 14, 2022

Here are some tactics to consider to get the most out of social media marketing during this special time of year. Images are one of the more powerful tools for telling stories on social media, and they can be used to create a connection with followers. Leverage Holiday Hashtags . A little late running your holiday campaign?

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Social Media Strategy Marketing Hashtag 161

Keyhole.co

MAY 3, 2023

Hashtags are a powerful tool in your marketing toolbox, but only if you use them strategically. Measure your hashtag performance Luckily, there are several hashtag analytics tools that can take the load off your shoulder. Why Should I Measure Hashtag Performance? Segment Your Audience This is one most people miss.

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Hashtag Social Media Sentiment How To 52

Webbiquity SMM

DECEMBER 6, 2022

You can probably guess the top two social networks for B2B marketing pretty easily, but do you know which platform is #3? What the biggest missed opportunity is for B2B marketers? How your social media marketing budget stacks up to your peers and competitors? The Biggest Challenge in B2B Social Media Marketing.

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Sprout Social

DECEMBER 6, 2023

There lies the magic of B2B influencer marketing. Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. In this guide, we’re diving into the essentials of B2B influencer marketing. What is B2B influencer marketing?

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Keyhole.co

NOVEMBER 7, 2023

This is where the value of Twitter hashtag analytics becomes priceless. As we dive into its dynamics, you’ll get to explore how you can leverage hashtag intel to refine your Twitter strategy. In the end, you’ll have a toolkit to craft Tweets that maximize your hashtag performance and connect with a receptive audience.

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Hashtag Analysis Twitter Sentiment 52

Socialmedia.biz

MARCH 25, 2021

A company or a person posts a Tweet or an Instagram post that links to a piece of content, followed by a dozen (or unbelievably, sometimes more) hashtags. However, that isn’t meant to be a statement on the effectiveness of hashtags in general. Hashtag usage can be extremely rewarding, but only when it’s done in a smart way.

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Keyhole.co

SEPTEMBER 13, 2023

Maybe you’re not using trending hashtags — or at least the relevant ones. Hashtags are great for getting your brand noticed on Instagram. Adding trending hashtags in your posts can make you a part of the popular conversations and a relevant brand in the Instagram community. How To Find Trending Hashtags On Instagram?

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Convince & Convert

DECEMBER 15, 2023

If you’re growing your business and footprint online, this is the best time to understand social media SEO. If you’re growing your business and footprint online, this is the best time to understand social media SEO. It’ll help you create a loyal community of followers and promote your page and business.

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Sprout Social

OCTOBER 19, 2023

As the digital market space rapidly evolves, customers are seeking authenticity and human connection from brands like never before. To meet this rising demand, your marketing team needs to be agile, think out of the box and keep up with deadlines—all while operating within limited budgets and constrained team bandwidths.

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Hootsuite

APRIL 15, 2020

Whichever social media platforms your brand uses as part of its social media strategy , knowing how to use hashtags will help boost your brand’s social media engagement. But if you’re sticking with #ThrowbackThursday posts on Twitter, unsure of how else to use hashtags, stay right here. What is a hashtag? Hashtag basics.

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Sprout Social

FEBRUARY 12, 2024

When it comes to influencer marketing , C-suite execs want more than just good engagement. In this article, we dive deep into the benefits of influencer marketing, and ones that matter the most to your C-Suite. Plus, the three critical components of an effective influencer marketing strategy you need to know.

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Keyhole.co

JANUARY 20, 2024

As any small business owner knows, marketing can be pricey. Big businesses can throw massive budgets at expensive marketing strategies, but small businesses just don’t have that luxury. Small businesses don’t have the budget for national ads, hiring celebrities, or creating flashy campaigns.

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Small Business Engagement Strategy Facebook 100

Sprout Social

JANUARY 24, 2024

Influencer marketing has grown beyond getting a viral moment. It has become a core element of marketing and sales strategies. Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy.

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Metrics Influencer Marketing Survey 100

Oktopost

MARCH 21, 2019

Silicon Valley product designer Chris Messina invented the now ubiquitous hashtag when he was searching for a way to organize the fast-moving Twitter stream. The Twittersphere realized the power of the hashtag when people started adding #sandiegofire to their tweets about a San Diego fire. How to Use Hashtags on Twitter.

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Hashtag LinkedIn Instagram Twitter 134

Sprout Social

OCTOBER 10, 2023

Social marketers rate influencer marketing as having a significant impact on their brand’s marketing efforts including customer loyalty (87%), awareness (89%) and reputation (87%), according to our Q3 2023 Pulse Survey of 307 social marketers in the United States. What is an influencer marketing campaign?

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Sprout Social

MAY 9, 2023

And the world of marketing is going through a tremendous change right now. Artificial intelligence (AI) marketing is taking on a bigger role with the advent of intelligent marketing tools and generative AI like ChatGPT, creating an abundance of opportunities for marketing teams to do more of what they already do best.

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Sentiment Marketing Analysis Loyalty 132

Sprout Social

FEBRUARY 3, 2022

Trouble coming up with marketing campaign ideas? Growing your business and keeping revenue rolling in means consistently crafting posts and promotions. But motivation can be hard to come by. This is especially true if your recent marketing push fell flat or your engagement rate is low. Launch a new product or service.

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Ignite Social Media

JUNE 28, 2022

But with everybody turning to video marketing, it has become so hard for some to stand out from the crowd. So, how can you make sure your video content marketing strategy is on point? Here’s your ultimate guide to video content marketing, including tips on how to get started, what to film, and where to post it for maximum reach.

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agora pulse

DECEMBER 26, 2019

Hashtags help businesses expand their reach, build their brand, and establish a community when used properly. Use hashtags to put your content in front of people searching for keywords associated with your brand or industry. Instagram hashtag tips. Twitter hashtags tips. Hashtag mistakes to avoid.

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Hashtag Tips Instagram Trends 91

Sprout Social

MAY 26, 2022

Between its rapidly growing global user base and its investments in brand features, there are a number of reasons to use TikTok for marketing in 2022. This article will outline how brands can architect successful end-to-end TikTok marketing campaigns (versus one-off experimental videos) to capitalize on this engagement. Fourteen hours.

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Examples Campaign Tips UGC 142

Ignite Social Media

AUGUST 2, 2022

But with the growing influence of video content, at Ignite Social Media, we believe that most brands need to be taking a hard look at the platform. Here are 7 surefire TikTok Marketing strategies. Getting Started with TikTok for Business. Getting Started with TikTok for Business. It’s not going anywhere.

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Strategy Marketing Banking Influencer 175

Ignite Social Media

MAY 6, 2021

Many social media platforms are making changes since they’re becoming a critical channel for marketing efforts given the global pandemic, so it’s no surprise that LinkedIn marketing is already in the works with several changes to compete with other platforms. Posts on LinkedIn: Then Versus Now.

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Keyhole.co

APRIL 12, 2023

Before you roll your eyes at this in disbelief, Instagram hashtags actually work! People use tons of hashtags each day, unraveling tons of opportunities to get closer to your leads. That’s why tracking Instagram hashtag analytics can prove to be a game changer while chalking out your content strategy.

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Hashtag Analytics Instagram Sentiment 52

Sprout Social

JANUARY 12, 2022

At a glance, these might seem like little more than pleasantries for your business. Customer conversations are among your most valuable marketing assets. With a defined word of mouth marketing strategy, you can create a consistent flow of customer conversations that regularly result in new business. Shout-outs.

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Conversation Review Marketing How To 137

Sprout Social

JANUARY 26, 2023

Think about your favorite store or business. Maybe, you’ve even left that business a review. Maybe, you’ve even left that business a review. Referral marketing is a powerful tool that can help you leverage your existing customers and fan base to build relationships with new ones. How did you find it?

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Discount Marketing How To B2B 127

Jon Loomer

NOVEMBER 20, 2022

TikTok recently launched its new Audience Insights product. If you’ve been paying attention, you won’t be surprised that it’s a near carbon copy of Facebook Audience Insights. First, you need to determine what locations will be reflected in the reports on the right.

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