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How Search Tactics are Replacing Hashtag Strategies for Social Media Success 

Ignite Social Media

Finding it hard to compete with social algorithm changes using hashtags? Remember when Adam Mosseri said in March of 2022 that your caption matters more than your hashtags in terms of post visibility and reach? However, in Adam Mosseri’s announcement about keywords, he indicated that the ideal number of hashtags is roughly 3.

Hashtag 152
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How 7 brands use customer marketing content strategies to deepen audience connection

Sprout Social

In marketing, brand awareness is a significant focus—in fact, it’s likely one of your main goals. This is where customer marketing comes in. Customer marketing is one of the most powerful ways you can forge and feed connections with your current audience base. What is customer marketing? In fact, it’s quite the opposite.

Strategy 121
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Social Media Marketing for Beginners: 10 Tips

Hootsuite

It’s time to take your first steps into social media marketing. Worldwide, social users spend almost two and a half hours on social platforms each day. Think of us as your digital marketing doulas, here to demystify the world of social media marketing and help kickstart your journey. Your mind is ready. More than 4.95

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How to build brand loyalty that lasts

Sprout Social

Brand loyalty will build ambassadors and help you retain customers long term. This might seem like a tall order, but you can break this down into attainable tactics and goals that can become part of your social media marketing strategy. Read on to learn how you can bring the concept of brand loyalty into focus through your marketing.

Loyalty 86
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7 Surefire TikTok Marketing Strategies That Get Results 

Ignite Social Media

With over 1 billion monthly active users, TikTok is undoubtedly the hottest social media platform — and for good reason. TikTok has become more than just an entertainment platform — now fueling the creator economy and cultivating communities. Here are 7 surefire TikTok Marketing strategies. Understand the TikTok Algorithm.

Strategy 175
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Role of artificial intelligence in marketing

Sprout Social

And the world of marketing is going through a tremendous change right now. Artificial intelligence (AI) marketing is taking on a bigger role with the advent of intelligent marketing tools and generative AI like ChatGPT, creating an abundance of opportunities for marketing teams to do more of what they already do best.

Sentiment 130
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10 Inspiring Examples of Amazing Brand Communities

Social Media Strategies Summit

According to a survey from Vanilla Forums , 58% of brands say their communities improve customer loyalty. Multinational beauty retailer Sephora started Beauty Insider as a straightforward loyalty program in 2007 before pivoting to a full-blown community ten years later. 46% will remain loyal even after a negative experience.

Examples 227