Techipedia: Tamar Weinberg

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Social Media in the Industry: Customization is the Key to Success

Techipedia: Tamar Weinberg

Join relevant groups and join in the conversation. As a rule of thumb, Facebook is great for local advertising while Twitter is better for targeting niche groups. Tourism/Travel/Hospitality. Goals: Connect with new clients who enjoy traveling. Real Estate. Goal: Connect with home buyers and sellers. e-Commerce.

Industry 231
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Think Like Zuck: 5 Secrets of Success of Facebook’s CEO Mark Zuckerberg

Techipedia: Tamar Weinberg

The most successful companies build their products on their purpose, whether it is Southwest Airlines striving to bring affordable air travel to everybody, Apple to create a seamless and stylish user experience, or Dyson to re-invent what we use every day and make it better.

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Is SMS Marketing Still a Viable Strategy?

Techipedia: Tamar Weinberg

As most brands and organizations now have a mobile optimized version of their website, the focus is now on encouraging users to travel to your site and interact with the brand itself in order to push increased revenue. Personalize your data by segmenting the contact database into demographics and specific target groups. SMS, really?

SMS 187
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When is Brand Evangelism a Crime? Exploring the Royal Caribbean.

Techipedia: Tamar Weinberg

Though, I travel a lot, cruising is not my usual style of vacation. Every travel writer knows the creditability risk one takes when recommending a resort or cruise that one stays at for free. On a few occasions, they also have served as focus groups providing us with valuable feedback on a number of topics.

Brands 133
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An Unorthodox Way to Gain Brand Awareness: The Beren Dilemma

Techipedia: Tamar Weinberg

Their semifinal game was scheduled for 9 PM Friday, making playing, traveling, and any other accommodations impossible. The school filed an appeal to change the time of the game with the Texas Association of Private and Parochial Schools , or TAPPS, the group that organizes the tournament.

Brands 132
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17 Digital Marketing Experts Share Their Top Tips, Tricks, and Tools

Techipedia: Tamar Weinberg

It gives you a good sense of how far your message traveled on Twitter — I get that this isn’t always the best metric, but if you have breaking news, it’s nice to be able to equate how far and fast news traveled on Twitter in a way that most executives recognize: number of tweets, top twitterers and impressions!

Tools 277
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How a Small New York City Hotel Put Itself on the Map through.

Techipedia: Tamar Weinberg

The word of mouth has traveled, because Pamela Slim learned about the hotel from Jonathan. If you’re constantly broadcasting and not building bridges, your social media engagement will only travel so far. We recently shared the story to a large group of Dallas hotels. Has it been a success? We think so!

Hotels 245