Direct Marketing Observations

JANUARY 29, 2010

So you want to know about social media ? What do YOU know about social media? And after you have done that…the client waits for you to finish and then asks… Can you make us a Facebook page and get us ranked #1 on Google? Do they have any idea how difficult social media marketing is?

Social Media 174

Social Media Marketing Social Networking Consultant 174

Direct Marketing Observations

SEPTEMBER 26, 2011

breaking up , but to be honest, I can’t remember the last time I got excited about a new release from them, Is there a second act to social media? Kat French , who has one of the coolest names, is helping us put our 120 plus socialmedia tweetchats into a book-I know… Not another social media book, can you feel it?

Sports 170

Sports Social Media Mobile Loyalty 170

Direct Marketing Observations

AUGUST 27, 2010

I was recently directed by Tom Martin to read an updated post by Rohit Bhargava on Social Media Optimization and while it did get me thinking again about something I had not given much thought to in a while, it, like many other blog posts, opens up another footlocker of thoughts. SEO and Social Media are inextricably joined at the hip.

SEO 162

SEO Social Media Reputation Mashup 162

Direct Marketing Observations

FEBRUARY 16, 2010

What’s worse, with Google Buzz launching, another network has been created to have more conversations…with ultimately the same people. The side that helps us learn, grow, contribute and be a part of the ongoing conversation that is social media. Tags: social media Social Networks.

Social Media 168

Social Media Social Networking Conversation Sites 168

Direct Marketing Observations

JULY 15, 2011

That’s not to say that Twitter is not good for conversations any longer, but obviously what Twitter has done for us, for them and for the Google+ ’s and the Facebook’s of the world, is that it has defined a new action that has been woven into the fabric of our social lives.

Social Media 168

Social Media Startup Engineering System 168

Direct Marketing Observations

MAY 13, 2022

With that said, I’ll start by going out on a relatively sturdy limb and say that social media, as a source for information, disinformation, and entertainment, in all its various shapes and forms, has been the absolute center of our global universe for the last five years. Social resets every day. Both real and imagined.

B2B 112

B2B Social Media Conversation Platform 112

Direct Marketing Observations

APRIL 19, 2010

If you’re the average person, you don’t have time for paid monitoring tools; and furthermore, you really don’t want to mess with complicated social media monitoring tools or setup either. Google Replay. 2) Google Alerts are email updates of the latest relevant Google results (web, news, etc.)

Tools 179

Tools Analytics News Google 179

Direct Marketing Observations

FEBRUARY 24, 2012

You search for them every day on Google. Google gives you relevant results from a) your Google Plus peeps and then b) the most relevant, most SEO’d results. The more that search and social lines become further blurred by the notion that content drives the machine, the more the user will get played.

SEO 182

SEO Hashtag Sites Social Networking 182

Direct Marketing Observations

AUGUST 25, 2011

What happens if Facebook, Apple, Twitter, Youtube, Pandora, Verison, Spotify, Evernote, Amazon, Google and Microsoft were to go away? This morning I was looking for someone who I had gotten to know fairly well who essentially created a whole new life for himself around social media. What happens? Life goes on. Did he die?

Platform 152

Platform Apple Microsoft Social Networking 152

Direct Marketing Observations

FEBRUARY 18, 2010

Each week I try to put out a post that highlights some of the sites, posts, and resources in the social media space that have been shared by others and in which I think are worthy of sharing with you. 3) If I were you, I’d keep my eye on Google and their plays in the social space, they are looming larger and larger.

Sites 138

Sites Policies Guidelines URL 138

Direct Marketing Observations

FEBRUARY 25, 2010

No amount of speaking to customers through various means of social media and optimizing websites was going to make their business pick up given the sorry state of the economy in portions of the rust belt. I was brought on as an SEO and social media marketing consultant , and I’ve done everything and more for them.

Wiki 170

Wiki Consultant SEO Flickr 170

Direct Marketing Observations

JANUARY 8, 2010

Three-quarters of Japanese social network users access the sites only from their mobile phones. Couple that with Google buying AdMob for $750 million and you can easily see where this is all heading.

Mobile 162

Mobile SEO Social Networking Buy 162

Direct Marketing Observations

NOVEMBER 23, 2010

10 years ago seems so 10 years ago in the world of search, social and mobile. In 2000 Google was a 2 year old start-up still trying to create an identity and compete with Yahoo and MSN. Search is and has been woven into the fabric of our daily lives thanks to Google. Take for example search. We will define it.

Mobile 177

Mobile MySpace SMS Yahoo 177

Direct Marketing Observations

DECEMBER 6, 2012

You know about Google’s algorithm, you understand how to optimize for search, you know that you will be using WordPress because of it’s ability to add plugins and content on the fly. To make money and to sell product or be social ? and what’s that “media” part of the term supposed to refer to?

Price 182

Price Buy WordPress Meeting 182

Direct Marketing Observations

DECEMBER 16, 2016

Google analytics. What are we using social media for? Where does social fit in a brands mobile strategy? What is your strategy/vision? What do you need to succeed? (I I love this question). Make it right. Do it right. Make it cool. Do it cool. Happy People. May/June 2016. Optimization. Inbound/Outbound. Linking Strategy.

Pluck 100

Pluck Crowdsourcing Mobile Analytics 100

Direct Marketing Observations

JANUARY 6, 2010

1) A September 2009 MarketingProfs survey of B2B and B2C marketers found that the marketing tactics most often used on social sites are not necessarily the best ones. Odd, but the net and social media does create somewhat of a Flash mob “follow&# mentality. A Google doc that lists all of the known Twitter chats.

Flash Mob 164

Flash Mob Sites URL API 164

Direct Marketing Observations

APRIL 4, 2011

Sure we might get a recommendation or suggestion from someone, or we might be motivated by some type of incentive-but ultimately, you make the choice to choose… Two years ago my friend Jason Breed and I created Hashtag Socialmedia - a tweetchat that revolved around talking about the business of social media.

Patterns 162

Patterns Hashtag Microsoft YouTube 162

Direct Marketing Observations

SEPTEMBER 3, 2013

Check out this infographic from Social Annex , what do you think? Facebook google social media G' It’s hard to actually write that in the title. Is it possible that G+ could actually compete with Facebook?

Google 265

Google Facebook Compete Social Media 265

Direct Marketing Observations

SEPTEMBER 8, 2010

especially when it comes to digital, social media, and marketing. With that being said, I started to think of who or what will continue to astound me in regards to pushing the social media envelope. Stay tuned as to how Google starts and continues to weave social elements into our search results.

Social Media 180

Social Media Smart Phone Apple Video 180

Direct Marketing Observations

FEBRUARY 9, 2010

In January, 2000, few people had heard of Google. Big media brands dominated the Web. Tens of thousands of media professionals have lost their jobs in the past two years, crowdsourcing has sent some professional fees into a tailspin and veteran marketers are under threat if they don’t “get” social media.

Industry 143

Industry Aggregator Crowdsourcing Wikipedia 143

Direct Marketing Observations

DECEMBER 3, 2010

So it starts with this resource: 100+ Upcoming Social Media & Tech Events. 2) Turn what people post in social media into compelling stories with Storify. 4) A ridiculously long Directory of Social Media Monitoring and Analysis Tools. Gaming the System: How Marketers Rig the Social Media Machine.

Sites 235

Sites Social Media Tools Storify 235

Direct Marketing Observations

JULY 19, 2010

In fact, back in April there was a pretty good post in Social Media Today on 7 social media aggregation tools that you should use that caught my eye. It unifies your status updates into a single stream of information and lets you update your status across all your social networks at once.

Social Networking 162

Social Networking Aggregator MySpace Yahoo 162

Direct Marketing Observations

SEPTEMBER 8, 2011

1) This post The hidden cost of social though a bit long by Mark Schaefer really deconstructs the conversation, give it a read. 2) It’s funny, but I was talking to someone the other day about the difference between communities and social media, and lo and behold I came across this article, Is social networking community building?

Community building 202

Community building ROI Cost Analytics 202

Direct Marketing Observations

SEPTEMBER 20, 2011

A) Typing in “big screen TV’s in Google. B) Typing in a specific brand into Google. C) Going into a social network and letting 500 of my most intimate friends know that I’m thinking of buying a TV. My research consists of what? D) Going to Yelp. Not going to happen? According to Cone Inc.’s

Forums 148

Forums Research Buy Compete 148

Direct Marketing Observations

JANUARY 8, 2015

The easy answer starts with Google’s Nest. In a short time The Internet of Things has become akin to what it was like when social media became a “thing.” The short answer is no. Which is a smart thermostat. From there things have quickly spriraled out of control so to speak.

Google 100

Google Social Media 100

Direct Marketing Observations

DECEMBER 29, 2009

In the end, I think Google still might win. If you look at this past year, Sidewiki and Google Wave were and are diamonds in the rough for real time communications, they’re just waiting for you to figure them out and… given that those 2 came out in 2009, know that Google is not done, never forget that.

Twitter 186

Twitter Microsoft Google Platform 186