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NoFollow Links in Press Releases? How To Revise Your Press Release Strategy

Bill Hartzer

Recently, Google took the position that press releases were simply link schemes , advertorials for a business. Therefore, all links in press releases should have the nofollow attribute added to the links, so that the press release does not pass any SEO ( Search Engine Optimization ) value to the website it’s linking to.

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SEO Guidelines for Sponsored Content and Partner Links

Adam Sherk

However in any implementation it is important to comply with search engine guidelines to avoid negative repercussions for SEO. This topic has been in the news recently with Google first issuing a reminder that any links within sponsored content should not pass PageRank. Sponsored Content Compliance.

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Directory Submissions for Backlinks: Tips n’ Tricks to Get Some Love from Google

Harp Interactive

The more that relevant websites link to your website, the better Google likes you. Similarly, when a website links to your website, Google considers it a recommendation or a vote of confidence and increases your ranking. It is authority by association. Additionally, you can create social media accounts that link back to your website.

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The Most Important SEO Metrics For Backlinks Analysis

Kikolani

Even so, not all backlinks are good for SEO. To maintain your organic traffic growth and assure that your site is safe from any Google penalty, it’s wise to perform an in-depth backlinks analysis. Just like in any industry, SEO has a lot of misleading information on blogs and forums. The most relevant SEO metrics for backlinks.

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The Most Important SEO Metrics For Backlinks Analysis

Kikolani

Even so, not all backlinks are good for SEO. To maintain your organic traffic growth and assure that your site is safe from any Google penalty, it’s wise to perform an in-depth backlinks analysis. Just like in any industry, SEO has a lot of misleading information on blogs and forums. The most relevant SEO metrics for backlinks.

Metrics 60
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8 Critical SEO and Digital Marketing Opportunities

Adam Sherk

So I put together a round-up of current SEO and digital marketing trends that offer good opportunities for publishers. As a user I like the new hosted and mobile-specific article formats, be that Facebook Instant Articles , Apple News Format or Google’s AMP project. App Indexing for both Google and Apple is another growing trend.

SEO 100
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HOW TO: Guide to Performing Website Audits

Techipedia: Tamar Weinberg

Over the past several years, Google and Bing have released guidelines for webmasters to make websites more crawlable. This is a consolidation of all the guidelines released by Google and Bing over the years to improve onsite optimization. Cloaking or duplicating content is a huge no-no for SEO. Geo Redirects.

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