Small Business Mavericks

AUGUST 9, 2013

Hashtags are becoming more and more universal every day. As a way to organize social information on Twitter, hashtags became very popular on that social media platform and still are. What was not expected was other social media platforms like Facebook, Instagram, and Google+ picking up on hashtags.

Hashtag 101

Hashtag Journal Engineering Instagram 101

Pam Moore

JULY 5, 2017

Do you know… What value Facebook, Twitter, LinkedIn, Instagram and other social networks are providing to your bottom line? Why you should setup the goals and conversions feature within Google Analytics? 10 Google Analytics metrics you should be paying close attention to on a regular basis.

Analytics 167

Analytics Google Metrics ROI 167

SocMed Sean

MAY 30, 2018

Thanks to James for sharing his insights on the topic of social media recruitment and tips on how to find the right employees using social networks! Choosing and Managing Multiple Platforms. Social Media offers an ever-growing plethora of outreach options. Homing in on Hashtags.

Social Media 232

Social Media Hashtag LinkedIn Instagram 232

Sprout Social

JULY 21, 2022

To help you out, we’ve put together a list of 14 types of social media every marketer needs to know. From social networking to video sharing and social messaging, there’s something for everyone (and every business). Types of social media. Social networking. Social messaging.

Types 145

Types Social Media Microblogging Overview 145

Sprout Social

MAY 15, 2023

Table of contents: Best all-in-one social listening tool General social listening tools Social listening tools for Twitter Social listening tools for TikTok Free social listening tools Best all-in-one social listening tool Some tools provide deep listening for one specific platform.

Tools 107

Tools Tweetdeck Brands Sentiment 107

Sprout Social

MAY 11, 2023

Brand safety tools are automated solutions that protect your brand from threats on social media and other digital channels, including major reputational risks such as your ads appearing alongside distasteful content. Factor them into your social media advertising strategy to minimize risk and maximize the impact of your campaigns.

Reputation 127

Reputation Tools Brands How To 127

Hootsuite

APRIL 25, 2024

You can filter social posts by parameters like account, keyword, hashtags, and location. Social listening and monitoring. Follow trending topics or hashtags in your industry, and stay informed and engaged with relevant discussions. Talkwalker’s social listening capabilities provide extensive industry coverage.

Curation 88

Curation Social Media Management Tools Social Media 88

Keyhole.co

JULY 20, 2023

Yes, Google Alerts is that free tool that has become the first choice for many marketers out there, especially newbies to the monitoring world. Like every free tool out there, Google Alerts lack loads of intuitive features. Why should you look for Google Alerts alternatives in the first place? Probably not!

Industry 52

Industry News Google Brands 52

Waxing UnLyrical

DECEMBER 21, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali 7 Reasons To Add Amplify To Your Social Networks December 21st, 2010 Tweet I first heard about Amplify earlier this year; I believe it was at the January chapter meeting of IABC/DC Metro.

Social Networking 270

Social Networking Class Comments Conversation 270

Webbiquity SMM

JANUARY 24, 2019

There are several reasons why marketers may want to partially automate their social media campaigns. First, success with social media marketing comes with frequency (plus quality). Studies show that users on platforms like Twitter and Pinterest maximize their engagement when brands post as many as 15 tweets or 11 pins per day.

Social Media 164

Social Media Marketing Hashtag Campaign 164

Sprout Social

AUGUST 7, 2023

Nothing captured first-day-of-school energy quite like the release of Threads, a new text-based social media platform from Meta. The launch of a new social network is typically met with equal doses of curiosity and concern. Brands and the social media managers that run them took to the platform with enthusiasm.

API 92

API Social Media Management Platform Instagram 92

Sprout Social

JUNE 27, 2023

To conduct review analysis effectively, you need to focus on the right platforms and choose the right review analysis tool. According to The Sprout Social Index™ 2022, 34% of customers believe it’s important for brands to speak out to remain culturally relevant. Only then will you get the most comprehensive view of your audience.

Review 125

Review Brands How To Analysis 125

Sprout Social

JANUARY 31, 2024

Below is a snapshot of how the platform analyzes unique viewer and engagement for any given video: You can gather insights around YouTube engagement on both a video and channel-wide basis. Off-platform activity such as traffic from search engines or social networks can help you here, too. Video duration.

YouTube 95

YouTube Engagement Metrics Analytics 95

Hootsuite

MAY 21, 2020

Social media monitoring tools let you keep track of every conversation, account, keyword, and hashtag that’s relevant to your business. But before we do, let’s look at exactly what social media monitoring is and why it’s critical to any successful social marketing strategy. Relevant hashtags.

Social Media 145

Social Media Tools HootSuite Sentiment 145

Ignite Social Media

JANUARY 6, 2020

Social networking as we know it was born in the 00s, but the last decade has seen the rise of social media’s true potential. As we look forward and wonder what’s in store for the next 10 years, let’s take a look back at what our favorite social media networks looked like in 2010. Facebook – 2010.

MySpace 134

MySpace Instagram Social Networking YouTube 134

Hootsuite

SEPTEMBER 14, 2023

All of this information can then be used to inform campaigns, create more effective content, and increase the ROI of your social media efforts. 4 main components of social media intelligence Social media intelligence is composed of four main components: monitoring, collecting, analyzing, and taking action. Try for free 2.

Social Media 102

Social Media Sentiment HootSuite Analysis 102

Hootsuite

MAY 3, 2023

Your Facebook page can appear in Google search results, so optimizing your title with relevant keywords is important. Work on your Instagram hashtag strategy Instagram hashtags are an effective way to expand your reach, increase impressions, and tap into relevant conversations on the platform.

Real Estate 94

Real Estate Tips How To Hashtag 94

Hootsuite

NOVEMBER 1, 2021

Get the list of secret shortcuts Hootsuite’s own social media team uses to create thumb-stopping content. When someone searches for a relevant keyword or hashtag in the Instagram search box, you want your account or content to appear near the top of the list. Use the right hashtags. What is Instagram SEO? User activity.

SEO 145

SEO Instagram Tips HootSuite 145

Ignite Social Media

APRIL 2, 2020

TikTok is a bite-sized social video platform that allows users to create, share, and edit videos with built-in tools the make it easy for anyone to add music, implement special effects, and join in on the latest trends. As of May 2019, eMarketer found that only 4% of US social media marketers are currently involved with the platform.

Marketing 217

Marketing Authentication Trends Feed 217

Hootsuite

JUNE 28, 2023

Welcome to dark social. Don’t worry, dark social isn’t the same as the notorious “dark web” trying to lure you into evil. Dark social is the oldest social network in action: private, untraceable human-to-human communication. Free 30-Day Trial Why is dark social so important? dark social.

HootSuite 120

HootSuite URL Analytics Forums 120

Pixlee

APRIL 4, 2017

Back in 2007 when Chris Messina —then a designer at Google—suggested the use of hashtags on Twitter for creating “groups”, no one thought the little pound symbol that could become as widely adopted for news feed sorting and searching as it has today. The issue is, as with most things involving social media, how do you track hashtags?

Hashtag 40

Hashtag Brands How To Instagram 40

Oktopost

NOVEMBER 30, 2023

If so, that share constitutes dark social. Dark social refers to sharing online content through private channels such as DMs, messaging apps, email, or other non-public platforms. Therefore, it comes as no surprise that Google Analytics ranks among the most crucial tools for marketers.

Forums 62

Forums Reddit Analytics Sentiment 62

Hootsuite

JANUARY 4, 2023

More than three-quarters of the world’s population aged 13+ uses social media. billion people are active social media users. Social media marketing provides a unique opportunity to connect with this massive audience on the platforms where they already spend their time. But what exactly does social media marketing entail?

Social Media 77

Social Media HootSuite Marketing Social Networking 77

Sprout Social

JANUARY 10, 2024

For example, social listening tools powered by conversational analytics help brands monitor hashtags and feedback to quickly identify negative comments and respond. Create engagement opportunities From social media to review sites, there are many different ways for customers to provide feedback publicly.

Reputation 101

Reputation System Brands Knowledge Base 101

Oktopost

NOVEMBER 16, 2023

But when it comes to social data, it’s not about how much data you have but rather how you leverage it. It’s not just about networking anymore. 75% of B2B buyers use social media to make buying decisions. Your buyers are online, scrolling through their favorite platforms and engaging with your brand (and others).

Analysis 70

Analysis Data Sentiment Metrics 70

Postcron

SEPTEMBER 21, 2018

Currently, the platform has more than 700 million active users overall. With this tool you can schedule hundreds of images and organize them with their captions and publishing times, by using an Excel or Google Drive spreadsheet. Why using Hashtags is so crucial? more people than posts without Hashtags. Simple and easy!

Notification 91

Notification Instagram Hashtag Social Networking 91

Ignite Social Media

NOVEMBER 18, 2020

After topping both Google and Apple download charts this past week, you are probably wondering “What is Parler?”. Parler is a twitter-style social media platform that was launched by John Matze and Jared Thomson in 2018. Similar to other social platforms in appearance and function, Parler is built around a newsfeed.

Social Media 172

Social Media Brands Badge Guidelines 172

Hootsuite

MAY 6, 2024

When your audience reaches out to you, your social media inbox tool ensures you see their message right away and can reply in a timely manner from one tab (without having to check multiple social platforms every day). Keep reading to learn about the different types of social inbox tools and pick the best one for your business.

Tools 78

Tools HootSuite Team Social Media 78

Unmetric

JUNE 11, 2019

Take a look at the list of tools we’ve put together to help you analyze your social performance. Unmetric is an AI-powered brand focused social media intelligence platform that helps companies gather reliable social media data to perform better on social. Now, how cool is that? G2Crowd Rating: 4.2.

Analytics 125

Analytics Tools Social Media Curation 125

Sprout Social

OCTOBER 25, 2022

As you test out new brand awareness tactics, use Google Analytics to see how those changes impact growth in new users. Social listening. Every day, people turn to social to rant and rave about the companies they love—and the ones they don’t. Harness the power of hashtags. Do hashtags work anymore?

Strategy 127

Strategy Brands Hubspot Survey 127

Socialmedia.biz

MARCH 31, 2019

Your social media profiles should include keywords in your bio, job title and other information sections if you want them to show up when people use those search terms to find professionals in your industry. You can use a tool like Google Keyword Planner to find appropriate search terms or keywords. Choose the right platforms.

Social Media 117

Social Media How To LinkedIn Skills 117

Webbiquity SMM

FEBRUARY 2, 2015

Social media is an integral component of any successful digital marketing strategy. With 74 percent of adults using social networking sites , the opportunity to increase your site’s online exposure to new customers cannot be ignored. Using too many social networks. Google Plus, 540 million active users.

Social Media 100

Social Media Marketing Hashtag URL 100

Hootsuite

NOVEMBER 9, 2020

Login with your email, Google, Twitter or Facebook account. TikTok is an entirely different social network, with unique trends, features, and behaviours. Bonus: Get a free social media strategy template to quickly and easily plan your own strategy. Here’s how to create a TikTok business account: 1. Set up your account.

Strategy 145

Strategy How To Marketing Template 145

Sprout Social

MAY 11, 2021

For example, some details to consider when it comes to account optimization include: Branding and creative visuals that are consistent with your business’ online presence (logos, fonts, hashtags, taglines and slogans). Social searchability optimization. Marketing messaging and languages that match your current promotions.

Social Media 128

Social Media Engagement Strategy Hashtag 128

Sprout Social

APRIL 4, 2023

One excellent way to identify brand advocates is through social listening. Sprout Social’s Social Listening tools let you search for specific terms and hashtags related to your company. Google provides an easy way for you to get Google reviews through a direct link. Who is producing content about your brand?

Brands 125

Brands ROI UGC Authentication 125

Hootsuite

FEBRUARY 16, 2021

It’s the easiest way to repurpose and edit content to make a post appropriate across your various social channels. Rather than cross-posting the exact same content on every social platform , you can edit handles, hashtags, language and links to make each post appropriate for its intended audience.

HootSuite 140

HootSuite Features URL Template 140

Sprout Social

APRIL 3, 2017

Identify Your Social Media Competitors. First, identify your social media competition and find which platforms they use. You want to focus on the competitors that use social media marketing to their advantage, not just the ones that are successful. The easiest way to find your competition is Google.

Analysis 105

Analysis Social Media Hashtag Report 105