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10 BtoB Marketers Predictions for 2010

Buzz Marketing for Technology

So that begs the question – what’s on the horizon specifically for BtoB for marketers next year? Here are 10 concrete ways I think the environment in which BtoB Marketers operate will evolve in 2010. Facebook ads today remind me of Google AdWords in 2001 with low CPC’s on topics and segments many marketers will want to reach.

Marketing 217
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10 BtoB Marketers Predictions for 2010

Buzz Marketing for Technology

So that begs the question - what’s on the horizon specifically for BtoB for marketers next year? Here are 10 concrete ways I think the environment in which BtoB Marketers operate will evolve in 2010. Facebook ads today remind me of Google AdWords in 2001 with low CPC’s on topics and segments many marketers will want to reach.

Marketing 157
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Facebook for Marketing Research: Political Polls #auspol

Laurel Papworth

I read an article on Wendy Harmer’s Hoopla Polls Fake Story by @gabriellechan that got me thinking about Nielsen polls, sentiment analysis and focus groups. And how totally outdated, outmoded and antique they seem compared to Big Data of social media. Facebook Advertising as a Free Marketing Tool. Well actually, we can.

Research 107
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The Social/Anti-Social Network

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Online social networking continues to change and evolve. The latest news is all about Google + (you can read some of my initial thoughts about the platform right here: Co-dependency In The Age of Facebook ). Google + lets you be selectively social. Know why you're doing it. Probably not.

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The Frightening Ramifications Of High-Frequency Advertising

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Massive technological innovation number one: Facebook mixes your daily usage, these external data sources and your social graph using machine learning. Several years ago, I had the opportunity to be one of the first non-Googler to take a ride in one of Google 's self-driving cars on an open/public road. digital marketing.

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Time Spent Is The New Impression

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It's something that marketers need to think about. There have been some brands looking to transcend engagement as a metric in social media (they're not getting enough value out of it). These brands believe that they can be more transactional or direct response-driven in social media platforms. content marketing.

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Social Media Marketing Guide: Facebook

Little Web Giants

Everything you need to know about the six most popular social networks for businesses: Facebook, Twitter, LinkedIn, Pinterest, Google+ and Instagram. Recently I won the Biggest Social Geek competition generously hosted by Marin Software , the largest third-party aggregator of paid search spend globally. Brand or Product.