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The History of Google Panda & Penguin, Abridged

Kikolani

Every year, Google quietly releases hundreds of refinements to their search engine algorithms. The major upgrades, however, receive serious coverage by mainstream news outlets and bloggers alike due to the momentous impact that they have on the broader web at every level. Why Google’s Panda Algorithm Was Released.

Google 137
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How marketing automation empowers your team, and whole org

Sprout Social

It gives you the ability to build repeatable processes and templates for things like emails, landing pages and webforms.” At its core, automation cuts out redundant, time-consuming tasks so your team can focus on strategy. Automation tools are popular in marketing departments. Email marketing falls under the umbrella of marketing automation.

Team 110
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How Rich Answers Provide a New Approach to SEO

Convince & Convert

On Wednesday the 21st of October, I published the results of our latest study on Google’s Rich Answers. In that study, I showed how Google’s use of these types of results in the SERPs has increased over the past year. You can leverage this to jump above the regular search results. What are Rich Answers, you ask?

SEO 60
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The Top 25 Social Media Monitoring Tools [Updated for 2021]

Keyhole.co

Take relevant actions, based on the data collected, to keep or build a good reputation and drive ROI. Google Alert 6. Brands like Google, Alibaba, L’Oreal, H&M, and Mashable, trust Keyhole’s analytics. Save time, as all your social media analytics are available to you in one platform. Jump Links : 1. BrandWatch 3.

Tools 98
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Content Optimization: How to Optimize your Content for Maximum Results

Razor Social

And…creating content that is going to perform well for you in the search engines is even harder. I used Ahrefs keyword explorer for the purpose of research and it showed me that the search volume for ‘content optimization’ is 300 searches per month in the US. Just think about it. Your competition is growing. Optimize for SEO.

Content 94
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Your Link Building Guide for 2018

Razor Social

Do you know how important link building is to driving traffic to your website? Helga Moreno is a passionate content creator and marketer at Ahrefs and she has written this fantastic post about link building. Over to Helga: Google, as well as other search engines, consider links the primary factors for ranking websites and pages.

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17 Digital Marketing Experts Share Their Top Tips, Tricks, and Tools

Techipedia: Tamar Weinberg

With the breadth and depth of social media services out there, it’s no wonder that we often find ourselves lost in the vast array of services. Further, those who are seasoned may seem at a loss in the apparent “simplicity&# of it all. Here’s what they told me: Shannon Paul. Another one I really like is Tweetreach. Jason Falls.

Tools 277