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How to Use UTM Parameters to Track Social Media Success

Hootsuite

UTM parameters are a simple, straightforward, and reliable way to track traffic online. If you’re sending any traffic at all to your web properties from your social accounts, UTM codes should be a critical part of your marketing toolkit. What are UTM parameters? There are five different UTM parameters. Campaign source.

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Dark Social in 2023: Here’s Why (and How) You Should Track It

Hootsuite

With the right tools and knowledge, you can track dark social mentions and shares to find where people talk about your brand, what they’re saying, and how to reach new audiences. Bonus: Download a free guide to learn how to use social media listening to boost sales and conversions today. 1 Social Media Tool Create.

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Social Media Lead Generation: 13 Proven Tactics

Hootsuite

Ultimately, any brand on social media is in the business of social media lead generation. You already know how helpful social media can be for brand awareness and engagement : today, we’re digging into just how marketers can use platforms like Facebook , Tiktok , Instagram , and LinkedIn to generate sales leads. Class is in session.

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The 8 best URL shorteners for engagement and tracking in 2022

Sprout Social

You may find yourself dealing with a long URL if you’re linking to a page buried deep within your website or using UTM parameters to track your visitors. Most link shorteners also let you track engagement with UTM parameters. You can also combine UTM parameters with Google Analytics to get a complete picture of behavior.

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How to Plan a Winning Cross-Platform Campaign: Tips and Examples

Hootsuite

They meet your audience where they’re at with messaging tailored to each platform that generates awareness, interest and conversions. Use our free cross-platform campaign template to ensure you’re starting off strong. Get the free guide right now! Not if you use a social media analytics tool. Add UTM tags to your links.

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Facebook and the Mystery of Organic Conversions

Jon Loomer

And yet, Facebook makes no attempt whatsoever to show the conversions you generate with an organic post. And yet, it generated 116 completely free leads. Tracking Conversions with UTM Parameters. If you’re wondering how I determined that post generated 116 leads, it’s because I used UTM parameters.

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11 Easy Social Media Optimization Techniques to Start Now

Hootsuite

Bonus: Get a free social media strategy template to quickly and easily plan your own strategy. But, remember, this is a general guide. Use an online scheduling tool that has a best time to publish feature (we might be biased, but Hootsuite is pretty good!) Try it for Free. Optimize your links with UTMs.