How Social Media Changes Retail Storefronts
AUGUST 30, 2012
worked for a beer and wine distributor in my first job out of college. I was taught that the area closest to door handles was more valuable then retail space on 5th Avenue. In the front window next to the door there are four social decals — Google Favorite Places, CitySearch, Foursquare, and LevelUp. This is a guest blog post by Matthew Cool. My background is important.
And Then Foursquare Entered Adulthood: Promoted Updates
JULY 26, 2012
Tweet Since the launch at SXSW back in 2009, Foursquare is now no longer a location-based app just for the fun of it. With more than 20 million users world wide and no less than over 2 billion check-ins every single day of the year, Foursquare has become serious business. Giving immediate retailers the chance of reaching out to new customers with special check-in offers.
Social Networking Stats: 42% of Those With Foursquare App Are Active Users, #RLTM Scoreboard
The Realtime Report
DECEMBER 7, 2012
Foursquare: over 25 million users. 42% of Those Who Downloaded Foursquare App Use It Actively. Foursquare had 10.4 Nielsen’s “Social Media Report 2012″ report revealed that 42% of the 25 million people who have downloaded the Foursquare app are using it at least once per month. Nielsen ranked Foursquare behind only Facebook (78 million) and Twitter (23 million) in terms of July mobile app users, according to AdWeek. Foursquare usage in July was up 118% year-over-year. The #RLTM Scoreboard: Social Networking Stats for the Week.
5 Tips: How Brands Can Use Foursquare to Grow
OCTOBER 11, 2011
Tweet More and more people are using Foursquare to check in and share their location. If you wish to use foursquare as a marketing channel for your brand, here is a list of things you can do when starting on Foursquare: 1. Claim you place on foursquare. Grow your business with foursquare “Specials!” Read more about Foursquare for business.
Social media training on Foursquare Google Plus Pinterest Facebook Training for June and July 2012
JUNE 11, 2012
Here are some social media courses for you (or perhaps, for someone you know) for June and July. A hands on, practical computer class on Google Plus ( half day ) and some short 2 hour howto sessions ( demonstration ) on Pinterest Foursquare and Facebook Timeline for Business. Foursquare Social Media Marketing Workshop. Google Plus Business Page training and computer workshop.
You Need To Know: Social Media and Retail
SEPTEMBER 24, 2012
Foursquare Check-in : Similar to Places, Foursquare has 20 million users with mobile phones checking into restaurants, hairdressing salons and doctors’ surgeries. Online Communities Smart Company social media Facebook retail TwitterI travel. A lot. Airline staff greet me by name and not just because I’ve left my conference name tag on my jacket. No way! Never again.”
Social Networking Stats: Amazon Is Top Retailer on Pinterest, #RLTM Scoreboard
The Realtime Report
DECEMBER 13, 2013
Foursquare: 40 million users. Amazon Is Most Popular Retailer on Pinterest In Terms of Content Shared. Retailers are putting out their best efforts on Pinterest for the 2013 holiday season. Out of the top ten retail sites, web content from Amazon is most shared on Pinterest, followed by Walmart and then Apple. Are you pinning content from retail brands on Pinterest?
How Social Media and Smart Devices Impact Consumers’ Buying Decisions [Infographic]
OCTOBER 3, 2012
This brilliant infographic by Symphony Teleca entitled “The Meaning of Like”, illustrates how mobile devices and real-time access to review sites and social networks impact consumers’ buying decisions and overall retail experience. Transform the retail experience. One third of smartphone users have shared their location with a retail company using a check-in-service like Foursquare.
Unlocking the value of Foursquare « The Cube
JANUARY 28, 2010
Skip to content The Cube Home About us Speaking/Training Contact us Pitch us Subscribe Unlocking the value of Foursquare 28/01/2010 tags: Foursquare , Gowalla , location based social netoworking apps by Gemma Went For those of you not yet using Foursquare and other location based social networking apps, the presentation below from 22 Squared gives you a bit of background on what it’s all about. I’ve been trying out both Foursquare and Gowalla for a little while and can see great potential for brands using them in the future. Well done so far. what a year!
Smart Location-Based Marketing By Home Depot
JULY 3, 2011
Just saw this photo on my friend Ben Lucier’s Posterous site – hardware retailer Home Depot reserved a parking spot for him at his local store in the “Pro parking section. location marketing FoursquareBecause he was the mayor.
Gamification: Why Play?
JUNE 19, 2012
The post contained an infographic that predicted the most popular online activity and trend of the future to be location-based services such as Foursquare and Facebook Places. Take Foursquare as an example. Users can claim mayorships, unlock badges, receive special offers and rewards such as discounts to specific retailers while also competing against friends via a leaderboard.
3 Ways Mobile Apps Can Reward Customer Loyalty
The Realtime Report
SEPTEMBER 3, 2012
More and more, online retailers are offering a variety of rewards that encourage customers to continue shopping with them. Foursquare Mobile Loyalty allows businesses to offer rewards to customers when they “check in” at their location. Realtime Tools FidMe Foursquare FrontFlip guest post loyalty programs Perkville Punch Tab rewards shopkick TagTileEarn Points.
Ignore Foursquare at Your Peril - An Analysis of Potential.
Convince & Convert
APRIL 7, 2010
Now, I’m not suggesting Foursquare will ever approach Twitter’s level of ubiquity, much less Facebook’s. Because Foursquare makes very little sense unless you’re in a physical location like a store, restaurant, etc. But, if you are a business with a physical location (or you have clients that fit that bill) you need to pay attention to how Foursquare and geo-location can help you – and it can. This is interesting, because isn’t the whole point of Foursquare to only connect with people you actually know? Not sure Foursquare can.
Podcast 385 - How to Deliver Insanely Great Customer Service
MAY 21, 2012
Carmine Gallo , a former reporter and anchor for CNN and CBS who has sat down with many of the most dynamic and respected business leaders of our time, including Steve Jobs , joins Anna Farmery to discuss how to deliver insanely great customer service, based on his insights into the Apple Experience at retail. Carmine has previously helped us understand how to use Foursquare.a
Case Study Crunch: Retail Social Media Case Studies « The Cube
JULY 8, 2010
Skip to content The Cube Home About us Speaking/Training Contact us Pitch us Subscribe Case Study Crunch: Retail Social Media Case Studies 08/07/2010 tags: Case Studies , Marketing , Social Media , Social media case studies by Annalisa Morgan In retail, social media is everywhere. million – and counting. Larry Danna). Einstein Bros. Channels: Email, Photo sharing, UGC. what a year!
Social Media in the Industry: Customization is the Key to Success
Techipedia: Tamar Weinberg
NOVEMBER 11, 2010
On top of that, let’s add all of the other social networks out there including Linkedin, Foursquare, Myspace, Friendster, Tumblr, YouTube and the list goes on. Foursquare! The main disadvantage may be the difficulty in establishing a personal connection like you would in a hometown retail store. This is a guest post by Angela Denby. Who has time for this? What’s your goal?
A Market Of One
JANUARY 10, 2011
Don't be a market of one. I was in a meeting with a retailer discussing the merits of Social Media and Digital Marketing, when one of their executives interrupted me. would never use something like Foursquare to check-in to a location. foursquare. amarketofone brainstorm contest coupon dancingwiththestars data digitalmarketing earlyadopter email foursquare infomercial ladygaga marketresearch newspaper radio research searchengine socialmedia television twitterYour mediocrity is their deep passion. Ludicrous. In fact, it wasn't even a small percentage. No chance.
Which Social Media Channels Should I Use For My Business?
OCTOBER 4, 2013
If your business is image heavy – say, a photography studio, retail shop or an ecommerce site – then Pinterest for business makes sense. Foursquare. Major updates have breathed new life into this social media channel, but there is still a debate whether Foursquare has a future or no t, which makes it a tricky platform to invest in. Tip #4: Don’t get frustrated. Stick with it.
The Time for Location-Based Marketing Is Now | Spin Sucks
AUGUST 2, 2010
The study was conducted by Forrester to show that only 4 percent of Internet-using adults use Foursquare and, of those people, only 1 percent check in to a location at least once a week. If 4 percent use Foursquare, that’s 80 million people worldwide and nearly 11 million people in North America. Huge cost saver for the retailer and frankly cuts weight out of my handbag.
5 Apps To Enhance Your Brand
FEBRUARY 15, 2013
The smartphone app supports sharing on social media channels such as Facebook, Twitter, Flickr, Tumblr and FourSquare. FourSquare. FourSquare allows customer to check-in different venues. Businesses, especially restaurants and cloth retailers who are not using FourSquare are missing out on a big opportunity. Hootsuite. It’s available for iOS and Android. 2. DoubleDutch
5 Must-Reads On Social Media & Cyber Monday
NOVEMBER 26, 2012
By Nick Trenchard Facebook is gearing up for the holiday season and expanding its roster of online retailers to help the social media giant transition into the world of e-commerce. Take a look at the impact (or lack thereof) social media has on Cyber Monday in today’s must-reads. Cyber Monday: Facebook Adds Social Gifting Service. Social networks fail Cyber Monday test.
When a Picture is Truly Worth 1,000 Words
Convince & Convert
JUNE 29, 2011
Some of the top location-based services are Facebook Places , foursquare , Gowalla and SCVNGR. Retailers – encourage your customers to take product shots and upload them. mobile Aaron Strout foodspotting Foursquare Gowalla LBS location-based services microcontent WCGGuest post by Aaron Strout , head of location-based marketing at global agency WCG. He blogs at Citizen Marketing 2.1. There is a lot of excitement these days about the potential of location-based services among marketers and social media professionals. Restaurants – this category is a no-brainer.
How Chicago Cabbie Grows Business Using Social Media
DECEMBER 14, 2011
My first real job in the PR industry was working with downtown Seattle retailers assisting them with cooperative branding and marketing initiatives. Foursquare: Follow him on Foursquare to see where he is, he even provides restaurant and movie reviews during his off-time. Today’s guest post is written by Lisa Gerber. . He happily accepts credit cards.
7 Mobile Marketing Stats That Will Blow Your Mind
Convince & Convert
JUNE 25, 2013
This type of behavior will ultimately lead to an increase in the importance of online reputation management, fair pricing and transparency from retail outlets. 4 out of 5 consumers use smartphones to shop. Smart retailers (like Target) are recognizing this trend and incentivizing the use of mobile phones within the store with discounts and coupons targeted at mobile users.
Why Alps Bethneck is 5 Years Old
SEPTEMBER 20, 2012
Foursquare? Comments Comments Related Stories How Social Media Changes Retail Storefronts Wondering If Mobile Technology Kills Creativity Tips and Tricks for Productive Telecommuting. This is a guest blog post by Stephen Black. This is his story. 2005: Flickr. Do I want to treat Flickr as a serious base for showcasing my photographic works? Ask Chiaki Williams. 2007: Facebook. Maybe.
The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor
MARCH 30, 2016
Here is an example of a clothing retailer who wanted to track influencers for a specific campaign using Brandwatch. Monitor conversations across Twitter, Facebook, Instagram, Pinterest, LinkedIn, YouTube, Google+, Tumblr, FourSquare, Yelp and others. Do you realize how valuable it is to monitor and track conversations online? Is all that social media activity paying off? Sales Leads.
The Complete Marketing Communications Measurement Guide
OCTOBER 16, 2012
Let’s say your goal is to drive more retail sales. If your goal is to drive more retail sales, use tools that drive people into your store and create loyalty, such as Foursquare or Belly. The Spin Sucks community is an interesting one. Because of that mixed bag of goodies, the readers come from all walks of life and are not all communications professionals. love that.
How to Create a Customer Loyalty Program via Social Media (via PR.
Saying It Social
JULY 22, 2010
Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials How to Create a Customer Loyalty Program via Social Media (via PR Workbench) I’m a huge proponent of retail locations using Foursquare to enhance customer experience. This post is a nice reminder that you can really use Foursquare in different ways than just giving Mayor specials and also gives great suggestions on how you can get people excited about Foursquare specials on your other social media platforms. Leave a comment Click here to cancel reply.
Geo-Location Marketing | Spin Sucks
JULY 22, 2010
It’s getting a huge amount of buzz at the minute, as Twitter apps connect location tweets to its service, Foursquare is credited with Domino’s Pizza’s UK success and smartphone users get ready for augmented reality to guide their leisure time. Cross-Platform Marketing One of the cool things about Foursquare is the ability to offer specials to folks who check in at your place.
Facebook Places: Be Cautiously Curious | Spin Sucks
AUGUST 23, 2010
This can happen for any business – even if you don’t have a retail location; it’s raising awareness through social networks and loyal customers. Jon: I know if I were Foursquare, I would be really angry right now. that Foursquare turned down a FB buyout offer of $120M, countering with a request for $150M at which point the former walked away. Leave a comment!
106 More Amazing Social Media and Marketing Statistics for 2014 and 2015
FEBRUARY 10, 2015
Retailers are the biggest spenders on display ads, accounting for 21% of total spending. At the other end of the spectrum, less than 10% use Foursquare, podcasting, or Quora. Internet Retailer ). Internet Retailer ). ” ( Internet Retailer ). For online retailers, Pinterest (24.3%) and Facebook (24.2%) drive the highest share of social revenue.
The Rise Of Hispanics On Social Media
FEBRUARY 6, 2013
And apps like Facebook and Foursquare and helping them do just that. Again, the sense of community that Latinos cherish so deeply makes sharing restaurants and retailers a no-brainer. coffee shop, for instance, can use Foursquare to promote a free shot of espresso with every large coffee drink. Image Credit: Latism.org. Their $1.2 trillion market is nothing to be sneezed at.
Create a World-Class Online Community for Your Business
JANUARY 26, 2011
Reward Members in Pixels, Not Pennies If Foursquare has taught us anything, it’s that people will do a lot for a little digital recognition. Business Resources from Mashable: – HOW TO: Create a World-Class Online Community for Your Business – How Social Data & Mobile Tech Can Improve the Retail Experience – 5 Creative [.] Have an account? Me neither.
Social Networking Stats: LinkedIn Tops 259 Million Members, #RLTM Scoreboard
The Realtime Report
DECEMBER 27, 2013
Foursquare: 40 million users. Related Stories Social Networking Stats: Top 20 Most Viral Publishers on Social Networks, #RLTM Scoreboard Social Networking Stats: Facebook Accounts for 17% of Mobile Ad Revenue in US, #RLTM Scoreboard Social Networking Stats: Amazon Is Top Retailer on Pinterest, #RLTM Scoreboard. The #RLTM Scoreboard: Social Networking Stats for the Week. Facebook: 1.15
Would You Sacrifice Your Privacy For A $5 Gift Card?
The Realtime Report
FEBRUARY 19, 2014
” And you may already have apps on your phone that are tracking your data (Foursquare, etc). Your location is very, very valuable to marketers. Are you willing to offer them that information, around the clock, in exchange for $5 and $10 gift cards — as well as the occasional bigger prize? So far, at least 125,000 Americans have answered yes to the above question.
The Future of Content Marketing is Now
MARCH 3, 2015
You can follow him on Foursquare so you know if he’s close enough to pick you up. REI, the outdoor recreation gear retail chain, is an organization that tells their employee stories extremely well. By Gini Dietrich Content marketing exhaustion. Content marketing overload. Content marketing is king. No, it’s prince. No, it’s queen. He was very forward-thinking. Vision.
Social Networking Stats: Reddit Earns 56 Billion Pageviews in 2013, #RLTM Scoreboard
The Realtime Report
JANUARY 3, 2014
Foursquare: 40 million users. Related Stories Social Networking Stats: LinkedIn Tops 259 Million Members, #RLTM Scoreboard Social Networking Stats: Facebook Accounts for 17% of Mobile Ad Revenue in US, #RLTM Scoreboard Social Networking Stats: Amazon Is Top Retailer on Pinterest, #RLTM Scoreboard. The #RLTM Scoreboard: Social Networking Stats for the Week. Facebook: 1.19 YouTube.
Interview with Social Media Influencer: Gianfranco Cuzziol
Social Media Citizens
JULY 7, 2011
GC: Social Media going local. I’ve been playing around with Foursquare a lot in the last few weeks to try and figure out how the overall move towards moving being local can work. GC: Well if it is possible to hang out in foursquare then recently that’s certainly taken up some of my time recently. Clients have included Barclays, Disney, BBC, HP, ASDA, The FA, Centre Parcs, PC World.
101 Vital Social Media and Digital Marketing Statistics for (the Rest of) 2013
AUGUST 5, 2013
Blogs are rated by consumers as the third-most influential category of sites influencing purchasing behavior (after retail sites and brand sites) – yet they garner just 10% of social media budgets (comnpared to 57% for Facebook). The least popular channels (all with single-digit percentage use) are Foursquare, Instagram, Tumblr and Quora. How do top executives use social media?
Here are the top 10 social media, marketing and pr links from last.
APRIL 19, 2010
19 Tips for Driving Traffic to Your Blog Why Foursquare Drives Business: What You Need to Know Media Relations is not Public Relations Love this >> How to get a diamond-tipped focus 6 iPhone Apps to help you track the UK General Election That question again >> Frequently Futile – How Often Should You Blog? Hope they’re useful. Did you enjoy this post? what a year!
How Businesses like Sylvan Learning Center and Computer Explorers.
Saying It Social
JUNE 22, 2010
Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials How Businesses like Sylvan Learning Center and Computer Explorers Can Use Foursquare Depending on where you live you may be seeing more and more businesses advertising that they participate in Foursquare. Foursquare awards points and badges when users check-in at locations (check-ins can be done via a mobile phone with internet access or a computer). Why not make “checking-in on Foursquare part of the routine? Does your business implement Foursquare deals?
Why should I like your brand?
JUNE 4, 2012
After closing on our new house, my wife and I visited a number of large retailers looking for appliances, a lawn mower and other things that first time “big people” homeowners (read: not a condo in Boston) would need. Without a doubt each one of these stores had a callout to “like them on Facebook,” or to “check-in on foursquare” or to “follow us on Twitter”.
Groupon Goes For the Big Brands
AUGUST 19, 2010
Up to now Groupon has offered deals for local retailers and it’s been a boon to the niche businesses to get access to a bigger market. As companies like the Gap try on different social promotions like check ins on Foursquare group coupons Facebook and Twitter, it will be intrusting to see which they adopt. With today’s offer from the Gap though, the game has shifted.