Foursquare: over 25 million users. 42% of Those Who Downloaded Foursquare App Use It Actively. Foursquare had 10.4 Nielsen’s “Social Media Report 2012″ report revealed that 42% of the 25 million people who have downloaded the Foursquare app are using it at least once per month. Nielsen ranked Foursquare behind only Facebook (78 million) and Twitter (23 million) in terms of July mobile app users, according to AdWeek. Foursquare usage in July was up 118% year-over-year. The #RLTM Scoreboard:  Social Networking Stats for the Week. MORE >>

Foursquare has officially blasted onto the retail scene representing the growing segment of location based social and marketing services. This article is meant to walk you through the steps and tips to using foursquare and being a “little creepy.” People use foursquare to “check-in”, which is a way of telling us your whereabouts. You’ll find that as your friends use foursquare to check-in, you’ll start learning more about the places they frequent. Just so we are clear, I have witnessed Foursquare being used successfully from restaurants to garden centers. MORE >>

Colin Alsheimer Digital & New Media Strategist About Lifestream Contact How to Pitch Me Guest Post Guidelines Disclosures RSS Feed Twitter Facebook The Dangers of Foursquare Badge Fatigue By Colin – 05/05/2010 Posted in: Featured , Mobile , Social Media , internet marketing Share One day it will happen. You’ll get tired of col­lect­ing Foursquare badges. It may not hap­pen right away, but with new badge releases and major brands jump­ing on the Foursquare band­wagon left and right — the tiny shin­ing sym­bols of geek cred will ulti­mately lose their luster. MORE >>

I read a great post a while ago from Jonathan Arehart on why he quit Foursquare and Gowalla. James goes into details about it here , but I think it does quickly translate into location based games like Foursquare and Gowalla: By checking into a location I am expressing my identity. So Foursquare now have promotions where, based on your location, a nearby service provider can tell you about their 10% off for Foursquare users or 25% off for Mayors, or whatever promotion they have. What future do you see for Foursquare, etc? Why Checkin? The Identity Issue. MORE >>

Home About Me Charities 12for12k Kiva Work With Me About This Blog Disclosure Comment Policy Headway Archives Contact Me Great Blogs Why Loyalty and Mobile Marketing is the Future for Retail August 26, 2010 16 voices share yours! Nor is it getting or redeeming coupons – again, that’s almost a given with any retailer. Now how could you, as a retailer, use that information? If you’re a Canadian retailer (or have a presence there) that equates to almost 15 million consumers to target (working on the assumption half the population are minors or children). MORE >>