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Internet Trends for 2014 Report is a must read

Dave Fleet

The latest annual Internet Trends Report from Mary Meeker , venture capitalist at Kleiner Perkins Caufield Byers , is one of those, and it’s a must-read for those of us in digital marketing. The trend is away from platforms like Facebook, which have become mass communication vehicles, and towards smaller 1:1 interactions.

Trends 383
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Study Shows Marketers Plan to Spend More on Social Media Programs

Harp Interactive

Highlights and Statistics of Social Media Usage by Brands. The following information is taken from a survey of 137 brand marketers and ad agency professionals that point to a significant investment in social media marketing programs in the next 12 months. Where Customers Go, Marketers Follow. Who Is the Target Customer?

Study 285
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Social Networking Stats: 52% of SMBs Use Facebook for Ads/Promotions, #RLTM Scoreboard

The Realtime Report

Foursquare: 45 million users. Regardless of which platform they use the most, a whopping 85% of SMBs listed social media as a future marketing priority. Social Media Statistics Facebook small businesses SMBs social media statistics social networking statistics Twitter' Tumblr: 175 million blogs. via Tumblr.

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Which Social Media Channels Should I Use For My Business?

yMarketingMatters

Know that this platform does need a considerable amount of human and financial resources (advertising), and, if done right, the benefits to your business will definately be seen. Twitter has proved its worth in recent years as a platform for breaking news. But the YouTube market is competitive.

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Social Networking Stats: Millennials Are 56% More Likely To Find Brand Content On Social Networks

The Realtime Report

Foursquare: 45 million users. Here are some highlights from the study: Millennials embrace social media platforms: 5 out of 6 millennials claim they connect with companies through social media networks. Tumblr: 189 million blogs. via Tumblr. Instagram: 200 million users. via Instagram. Vine: 40 million registered users. via Tagged.

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Social Networking Stats: Comparing Top Brands (Big vs. Small) on Twitter, #RLTM Scoreboard

The Realtime Report

Foursquare: 40 million users. A new study from Simply Measured compares the Twitter accounts of the Interbrand 2013 Top 100 Brands and the Forbes 100 Best Small Companies in America to analyze how successful brands of different sizes use the micro-blogging social platform. Tumblr: 168 million blogs. via Tumblr. via Instagram.

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Social Networking Stats: LinkedIn Is Most Important Social Network for B2B Marketers, #RLTM Scoreboard

The Realtime Report

Foursquare: over 20 million users. via Foursquare. LinkedIn Is Most Important Social Network for B2B Marketers. When asked which social media method is most important for their social outreach, LinkedIn was the clear winner among B2B marketers (chosen by 30%) according to new research by BtoB. Tumblr: 69 million blogs.