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Boosted Posts vs. Ads: Tips for Facebook, Instagram, LinkedIn

Hootsuite

The language of digital advertising can be confusing: ROI, UTMs, CTRs… One particularly common question is: what exactly is the difference between a boosted post vs ad on social platforms? Read on to clear up the boosted post vs ad distinction once and for all. Boosted posts vs. ads: what’s the difference?

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Improve Events: Post Event Follow Up Feedback

The Realtime Report

Improve Events: Post Event Follow Up Feedback You’ve just wrapped up an incredible event that had your attendees buzzing with excitement, both in-person and online. Following up after an event is your chance to show attendees that you genuinely care about them and their success beyond just filling seats. But guess what?

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5 Reasons Twitter Should Continue To Be Part Of Your 2022 Marketing Strategy

SocMed Sean

In 2021, the most tweeted movies of the year were Black Panther and Godzilla vs. Kong. Companies who choose to use Twitter as a customer service platform may see a boost in how customers’ perceptions of their companies. Unfortunately, this can drive people away from using it as a social media platform.

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The Truth Behind Inbound Marketing You Must Know

Writtent Blog

Inbound vs Outbound Marketing There are several definite advantages of inbound marketing over more traditional marketing methods, called outbound marketing. Outbound tactics attempt to pound messages like “choose us” and “buy now” into prospective customers’ minds through ads that interrupt, like banner ads, direct mail, and cold calls.

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How to Find Followers for Instagram: Tips for a More Relevant Audience

agora pulse

Check out these tips for how to find followers on Instagram for your business. Would you like Instagram followers who are interested in your content and want to regularly engage with you? You can use active strategies to build the following that you want. Instagram “Explore” is a great place to find followers.

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Instagram Analytics: 2024 Guide to Smarter Results Tracking

Hootsuite

And knowing what works (and what doesn’t) is the first step to growing your account and building an engaged following on the platform. Instagram analytics data can range from very basic (like how many people saw or liked an individual post) to very specific (like what time your account’s followers are most likely to be online).

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Do’s and Don’ts of Cross-Promotion

Ignite Social Media

The same story should be told much differently in 280 characters (twitter) vs. 2,200 characters (Instagram). . Choose which networks make sense for each message based on your channel strategy and for a refresher on types of content that work best for each social channel, check out our blogs on snapchat , reels , and linkedin. .

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