Sprout Social
MARCH 1, 2023
After all, an unfiltered comment section on a creator video will give you far better insight into your consumer than any formal survey or focus group ever could. All of that information is incredibly valuable when you’re figuring out which creator is best suited for the co-creation process.
Sprout Social
AUGUST 26, 2021
While focus groups are helpful to reference at the start of new product or campaign development, they’re less useful for gathering customer feedback once said post-launch. Social media is much cheaper than surveys or focus groups, which can cost thousands of dollars depending on the size and complexity of your research panel.
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Sprout Social
JULY 6, 2022
You probably collect survey data from your customers, monitor product reviews and conduct focus groups. This information isn’t only useful for customer satisfaction. They can use that intelligence to shape future internal and external communications, with messaging tailored for each group. React in real time.
Sprout Social
FEBRUARY 8, 2021
Having an active and planned VoC program keeps your business informed on customer satisfaction and can help improve your products or services overall. This is a common collection method for online retailers. With the right social listening tools , you don’t have to worry about missing important information online.
Buzz Marketing for Technology
JUNE 5, 2013
According to a study by Google (who came up with the ZMOT concept), before deciding whether or not to buy: 50% of shoppers used a search engine to get more information on a product or brand. Having a good product and a solid awareness campaign is no longer enough; now there’s a more informed and discerning customer base to cater to.
Pixlee
MAY 2, 2019
As detailed in the Glossier Playbook , Glossier kept a laser focus on their community at their core for growth. For many retailers, it takes millions of dollars and years testing, tweaking, and focus-grouping before coming to market. Focus on Content.
Sprout Social
OCTOBER 8, 2020
Through social media, your newsletter or focus groups, ask what problems are at the top of your customers’ minds right now. The information can flow both ways, too, as the marketing team shouldn’t be operating in a silo. Some companies use a scoring system while others prefer to informally go through them.
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