Dark Social in 2023: Here’s Why (and How) You Should Track It
Hootsuite
JUNE 28, 2023
Even clicking a link in WhatsApp is dark social, and it’s the third most popular social media network in the world, ahead of Instagram, TikTok, Twitter, and Pinterest. People join private Facebook Groups or forums to meet and talk with other like-minded people. Source: Hootsuite’s Digital Trends report 2.
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