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Seven Skills Every Social Media Manager Needs

Webbiquity SMM

Social media managers create innovative, high-quality content to engage followers and grow their company’s social media presence. Agility is a fundamental skill in social media marketing, essential for continuously adapting to the evolving digital landscape. Guest post by Eva Chan.

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17 Pop Culture Moments That Blew Up on Social Media in 2023

Buffer Social

As the year winds down, it's time to stroll down memory lane and revisit the moments that defined 2023 on social media. But not every trend was a welcome one. In Forekast’s 2023 Trend Rewind report, 85% of respondents said that Barbie was the most talked about movie of the year.   So many memes. 

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7 ways to use social media for market research

Sprout Social

As marketers, it’s our job to know our target audience’s needs and preferences. It’s why we conduct market research every year to better understand what our customers want and uncover new business opportunities. But sometimes market research alone isn’t enough, especially when consumer preferences can change overnight.

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Lego’s Social Media Strategy: Constructing On Collabs & Pop Culture

Keyhole.co

Unsurprisingly, the same innovation and universality are also core to LEGO’s marketing strategy. With millions of online followers and a vocal, active, and thriving fanbase, LEGO is at the top of its social media game. Let’s see how LEGO’s social media strategy builds on its prominence in pop culture.

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Red Bull’s Social Media Strategy: Marketing So Fly, It’s Giving Wings

Keyhole.co

Kratin Daeng was marketed toward the more rough-and-tough truckers and workers. market share. Each of these enterprises is wildly successful and has millions of followers online, thanks to Red Bull’s marketing strategy. All Red Bull social media accounts are active and filled with engaging content. Instagram: 19.1

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Sprout on Sprout: How to create your own social media video template

Sprout Social

There’s more to social media video production than meets the eye. Staying up-to-date on trends. Those are just a few of the tasks social media marketers must juggle to produce high-performing video content. Today, 66% of social media users say short-form video is the most engaging type of social content.

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The Ultimate Beginner’s Guide to Video Content Marketing 

Ignite Social Media

As the Original Social Media Agency in the US , we’ve been here long enough to know how brands often struggle with keeping up with the latest trends — in today’s case, video content. . A well-made commercial, promotional, or social media video can help reach a wider audience and build brand awareness.

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