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Best Practices for Mobile-First Social Video

Ignite Social Media

One way to do that is with mobile-first video. One way to do that is with mobile-first video. What’s mobile-first video? In fact, 79% of video viewers report that vertical video formats are more engaging. That’s a lot of content! It is classified as video created and edited with handheld devices in mind.

Mobile 123
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10 ways the Sprout Social mobile app lets you manage social from anywhere

Sprout Social

Between publishing content, providing customer care, reporting on social data and the many other responsibilities of social media marketers, there’s a lot to juggle every day. Unlike some popular social media apps, there’s nothing “light” about the Sprout Social mobile app. You can also add new assets to the library on the mobile app.

Mobile 139
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Facebook Explore Feed: The Launch, the Test, and What Might Be

Jon Loomer

Previously only on mobile devices, Explore Feed now appears within the left menu from desktop as well… The feed itself is an attempt by Facebook to help users discover content that isn’t in their main feed from sources they aren’t following. A recent isolated test has marketers concerned, if not downright panicked.

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Facebook advocates for short, engaging, mobile-optimized native videos for organic engagement

Socialmedia.biz

Mobile-first ads have longer average view times, higher engagement rate, better brand recall and a significantly lower Cost per Thousand (CPM). Facebook recommends the following tips to capture the attention of mobile users: Keep your video ad length to be 15 seconds or less.

Mobile 90
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Eight Common Facebook Issues And Steps To Resolve Them

SocMed Sean

It’s a consistent issue on the Facebook mobile app. If you don’t have access to a desktop, you can open Facebook in your mobile browser and choose “Show Desktop View.”. It can happen when someone reports a post of yours to Facebook admins. Facebook Messenger Keeps Displaying a Notification of a New Message, But There Isn’t One.

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Test: Can You Promote a Facebook Podcast with Ads?

Jon Loomer

Given what we know about Facebook podcasts (only mobile, not available on Instagram), we’ll need to be careful about how we set up this campaign. In terms of placements, I know that the original podcast episodes only appear on mobile. So, we’ll select mobile only. This makes the post ineligible on Instagram.

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Your Facebook Page Organic Reach is Dropping (But Not Really)

Jon Loomer

Today, Facebook announced an update to Facebook page organic reach reporting that will result in numbers that will be up to 20-percent lower than what is normally reported. Organic Reach Reporting Change. The way Facebook reports organic reach will change. Update to Mobile Page App. What does this mean?