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Don’t Sell Your Brand’s Soul to the Facebook News Feed Algorithm and Vanity Metrics

Pam Moore

What about the LED lighting brands, oil and gas, manufacturing, government regulated, healthcare and the hundreds of other industries, products and services that simply are not something we all go to Facebook to talk about? WHY should your audience care that you are on Facebook or any other social network? Let’s get real.

Feed 167
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10 Power Tips to Create Facebook Content that Owns the News Feed Like a BOSS

Pam Moore

I have provided numerous resources in the form of blog posts, podcasts and even webinars on this topic (see bottom of this post for links) to help business leaders get their arms around what these changes mean to them. Social Profit Factor Training Academy and Marketing Nutz Can Help! . It's no longer about quantity over quality.

Feed 164
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Industry benchmarks to inform your social media presence

Sprout Social

You may have reports set up to measure your own key metrics, but in the course of trying to prove the value of social to your larger organization, you’ve likely run into questions about how you stack up to competitors or how your social presence “should” be going compared to your industry. How social stacks up across industries.

Industry 123
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How a social media consultant can help your business

Sherrilynne Starkie

When you figure that nine out of ten Canadian adults use social media, it’s clear where the best marketing opportunity is. Many organizations are on social media, yet they don’t see tangible business advantages. It can seem like social media is a waste of both time and resources in a world of competing priorities.

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Social Media Tools, Apps, Resources and Plugins

Harp Interactive

I am always interested in finding the best and latest tools to enhance and expedite the social media experiences, maintenance and growth for Harp and for our clients. is a simple and FREE service that makes updating your social networks a snap! Options to post content to 50+ social media sites and more! Friend Feed.

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Top Social Selling Examples: 7 Mistakes To Avoid

Oktopost

Rather than limiting social media to corporate profiles, this strategy involves sales teams utilizing their personal accounts to reach new prospects, share insights, and engage in meaningful conversations. If you’re part of an employee advocacy program , ensure your content stands out.

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Social Networking For a Cause: The Power of Online Communities

Saying It Social

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials Social Networking For a Cause: The Power of Online Communities I’d like to use this blog post to step out of our social-networking-for-business mentality and talk a little bit about using social networking for special causes.