Pam Moore

FEBRUARY 6, 2018

I have provided numerous resources in the form of blog posts, podcasts and even webinars on this topic (see bottom of this post for links) to help business leaders get their arms around what these changes mean to them. Marketers should not throw in the towel for Facebook marketing. It's no longer about quantity over quality.

Feed 164

Feed Feedly News Tips 164

Sprout Social

MAY 15, 2020

Unfortunately, finding the time to distill social data is also an ongoing challenge for marketers. Our Sprout Social Index: Above and Beyond found that only 56% of marketers are using social data to understand their audience, despite the fact that many of their key goals can be informed by social data.

Industry 123

Industry Real Estate Social Media Sports 123

Sprout Social

DECEMBER 7, 2021

Over the past year, social has increased its influence on trends , industries and even markets. So who better to predict the future of social media marketing than the people behind the profiles? That’s why we asked SMMs across industries what they think is next for social media as both an industry and a profession.

Social Media 145

Social Media Marketing Social Media Management Trends 145

Keyhole.co

APRIL 3, 2024

It has become a global powerhouse for real-time news, conversations, and marketing. As X continues to blossom, its role in digital marketing has become more salient than ever. However, understanding how to leverage X for marketing purposes is more complex than it might seem. Twitter communities Join the Twitter Community.

Strategy 52

Strategy Twitter Tips Marketing 52

Pam Moore

JANUARY 30, 2018

It is imperative you take the time to understand these changes if you plan to do any business marketing on Facebook in 2018. Yesterday I saw a Facebook ad from a large social media industry event host with an image and big words reading “Facebook Apocalypse.” Current state of Facebook marketing 2018.

Feed 167

Feed Feedly News Facebook 167

Keyhole.co

JANUARY 20, 2024

As any small business owner knows, marketing can be pricey. Big businesses can throw massive budgets at expensive marketing strategies, but small businesses just don’t have that luxury. So how can a small business create an achievable marketing strategy that gets results? The answer is Facebook marketing.

Small Business 100

Small Business Engagement Strategy Facebook 100

Harp Interactive

FEBRUARY 9, 2010

Following is an abbreviated list of useful tools, resources and/or apps with links and short descriptions that you may want to incorporate into your daily social media practice. Use this free tool to monitor your name, brand, business, competition, industry leaders, keywords, etc. What’s your favorite tool or resource?

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Resources Ping.fm Tools Social Media 243

Oktopost

MAY 23, 2023

The right social media marketing platform will offer 360° insights into how your posts perform, making it easy to identify content that’s ripe for repurposing. Utilizing your social channels means investing plenty of time and resources into ensuring that you’re posting consistently, and that what you’re posting is going to engage readers.

Social Media 91

Social Media Content Marketing ROI 91

Sprout Social

OCTOBER 11, 2022

In the face of limited resources, changing algorithms and congested feeds, an employee advocacy program is a social team’s greatest asset. Advocacy programs help social marketers extend their brand’s reach beyond their bandwidth—without additional paid spend. As one marketer said, “You need a lot of content to support a program.

Strategy 131

Strategy Content Curation Press Release 131

Keyhole.co

JULY 20, 2023

Yes, Google Alerts is that free tool that has become the first choice for many marketers out there, especially newbies to the monitoring world. Pros It is easy to monitor the success of marketing campaigns. Pros Their help pages are comprehensive and are great resources for quick solutions. However, is this totally dependable?

Industry 52

Industry News Google Brands 52

Sprout Social

DECEMBER 5, 2023

But after running a follow-up survey of our own audience and comparing our findings to third-party data, we realized consumer views about social marketers were mostly spot-on. Which means the industry is primarily made up of Millennial white women. How can we make a place in the industry for people from different generations?

Social Media 122

Social Media Survey Education Team 122

Later

JUNE 28, 2021

Micro influencer marketing is great for businesses who don’t have the budget to work with Macro influencers, and want to reach a more niche audience. But what is Micro influencer marketing, how much does it cost, and why should it be part of your social strategy? Need help planning your next influencer marketing campaign?

Influencer 133

Influencer How To Marketing Instagram 133

Convince & Convert

DECEMBER 15, 2023

Optimizing your profile headline will ensure that your account comes up in the first few positions and gets more clicks when your prospects search for your service, product, or industry. You can use industry-standard keywords and grab attention with your distinct achievements. Aim for three to five in each post.

SEO 154

SEO Social Media Strategy Hashtag 154

Oktopost

SEPTEMBER 21, 2023

Increased sales: The end goal of any marketing strategy – social selling brings you stronger leads who are genuinely interested in your product and are more likely to convert, helping your team reach their targets. This will attract your audience to your brand and content, integrating them into your marketing ecosystem.

Examples 136

Examples B2B ROI Analytics 136

Later

MAY 28, 2021

With over 756 million users , it’s full of opportunities for brand marketing. In this blog post, we’re sharing five ways you can use LinkedIn to market your brand and reach relevant audiences. How to Use LinkedIn for Marketing Your Brand . LinkedIn Marketing Tip #1: Share Customer Success Stories and Testimonials .

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LinkedIn Brands Marketing Airlines 100

Hootsuite

AUGUST 10, 2022

Influencing as a career has made a significant impact on social marketing, and on the media industry as a whole. These industry leaders are called KOLs, and they’re a valuable part of any modern social media marketing strategy. So, why contact a KOL for a social marketing partnership? What are KOLs?

How To 106

How To Marketing Collaboration Influencer 106

Sprout Social

MARCH 16, 2020

With over 660 million registered professionals , LinkedIn is the largest resource for B2B marketers to tap into. The right LinkedIn marketing strategy can work wonders for your personal brand and eventually, your business too. Why LinkedIn marketing? But why market on LinkedIn in the first place? Let’s begin.

LinkedIn 141

LinkedIn Tips Marketing B2B 141

Kikolani

APRIL 5, 2013

The Resources Mashup. 48 Tweetable Stats To Make You An Online Marketing SmartyPants – line marketing stats. Share them easily on Twitter and look like an online marketing smartypants. 21 Resources to Help You Rock SlideShare for Marketing – Need some help getting started with SlideShare?

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Mashup Resources FeedBlitz Google Reader 121

Kikolani

MARCH 1, 2013

The Resources Mashup. 5 Steps to use Competitive Research as a Foundation for a Successful Content Marketing Strategy – Instead of flying blind, it’s important to perform competitive research in order to search for patterns and commonalities in your industry. Blogging / Content. Search Engines / SEO.

Mashup 141

Mashup Resources Google Adsense 141

Kikolani

APRIL 12, 2013

The Resources Mashup. 9 Convincing Arguments to Win Your Content Marketing Budget – Find out how marketers who are keen on content strategies can win the backing — and budget — they need to proceed with their content marketing efforts. This Week on Kikolani. Blogging / Content. Business / Career.

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Mashup Resources FeedBlitz RSS 124

Oktopost

MARCH 5, 2019

Staying relative has always been a challenge for marketers. Attention spans decrease and the public becomes desensitized to marketing messages. This means marketers need to to up their game. Done right, real time marketing (RTM) captures (and holds) the attention of your target audience. What is Real-Time Marketing?

Strategy 125

Strategy B2B Marketing Conference 125

Sprout Social

MAY 26, 2020

Remote work and safer-at-home orders are shifting digital transformation plans everywhere into warp speed, and marketers are along for the ride. In the context of marketing and business, progressions in television, radio and internet-based communications repeatedly demonstrate the advantage held by media-literate brands. Let’s dig in.

Marketing 142

Marketing Class Skills Trends 142

Direct Marketing Observations

JANUARY 12, 2018

I don’t know a marketer out there that would say that influence in social media is not a commodity, if you know how to leverage it. I do however, know a lot of marketers out there, who struggle with determining and identifying influence in social media and because of that, can not leverage it; and that’s NOT a commodity!

B2B 276

B2B Influencer Conversation Social Media 276

Techipedia: Tamar Weinberg

NOVEMBER 11, 2010

Without a clear methodology of measuring ROI, many businesses are still cautious to spend their marketing budget on social media and web 2.0. Here are some simple tips that should be kept in mind regardless of your business or industry. Example Social Media / Online Marketing Strategies Based on Industry. Real Estate.

Industry 231

Industry Real Estate Social Media Travel 231

Sprout Social

NOVEMBER 17, 2022

Here are 20 broken down by industry to help you get inspired and improve your video strategy. Here are 20 broken down by industry to help you get inspired and improve your video strategy. Since retail and fashion brands are innately about showcasing products in an attractive way, using Reels for marketing feels natural.

Types 118

Types Instagram Brands Collaboration 118

Kikolani

NOVEMBER 2, 2012

The Resources Mashup. 9 Networks You Can Use for Guest Blogging and Blogger Outreach – The following are nine networks for guest blogging and blogging outreach that you can use to market your business for increased exposure and additional backlinks. Track these 6 key metrics for measuring marketing effectiveness.

Mashup 117

Mashup Resources SEO RSS 117

Kikolani

MAY 17, 2013

The Resources Mashup. How to Generate More Leads With Your Blog: 5 Tips – Learn how businesses with top marketing blogs generate leads with social media and content marketing. Keep reading to discover how you can write, prepare, and launch your marketing plan effectively! Featured Post of the Week.

Mashup 134

Mashup Resources Google Domain Name 134

Keyhole.co

MARCH 24, 2024

So, how did the vacation rental marketplace become a trailblazer in the hospitality industry? But how did they hit the marketing bullseye with their social handles? Such marketing leverages the audience’s desire for out-of-the-box experiences and becoming a part of something bigger. The company also recorded a whopping $2.2

Communities 59

Communities Social Media Strategy UGC 59

Kikolani

MAY 11, 2012

The Resources Mashup. Your Blog, Your Rules – Why Marketing Should Always Begin at Home – Don’t rely solely on social platforms for housing your content. Read the benefits of having your own blog and using social media to market it. Try finding influencers in your industry using these six tools.

Mashup 113

Mashup Resources SEO RSS 113

Kikolani

SEPTEMBER 21, 2012

The Resources Mashup. 7 Ways to Organize Your Content for Curation – How you organize your content plays a key role in your marketing success. Here are a few examples of how content marketers manage the organization process. Blogging / Content. How secure is your website? Business / Career. Business / Career. Freelancing.

Mashup 117

Mashup Resources SEO Remix 117

Laurel Papworth

FEBRUARY 24, 2021

Using tools for industry leadership and news, for crisis comms and issues management, for jobs and more. Resources for #HigherEd #EdTech #EduAu. Social Media Marketing Strategy for University, College and HigherEd playlists: YouTube Lectures Facebook Lectures.

Social Media 52

Social Media Education HootSuite Marketing 52

Kikolani

APRIL 27, 2012

The Resources Mashup. Blogging / Content Marketing. 6 Reasons Why Content is a Must for Online Marketing – Content creation, development, and marketing are an essential part of online marketing. Stanford Smith of Pushing Social finds 5 content marketing sources at your fingertips.

Mashup 113

Mashup Resources Klout Remix 113

Kikolani

JUNE 1, 2012

The Resources Mashup. Finding Your Content Marketing Hedgehog – So often, marketers focus on content marketing in every conceivable channel. The Naked Marketing Guide to Getting Dramatically More Traffic and Subscribers – We don’t have time to waste, so let’s get started. Blogging / Content.

Mashup 115

Mashup Resources Klout RSS 115

Hootsuite

NOVEMBER 23, 2020

Content curation is a valuable strategy for all content marketers. More than simply re-sharing content, curation is a way to provide extra value to your followers while highlighting your own industry expertise. As part of your content marketing strategy, you should be posting content to various social networks multiple times per week.

Curation 145

Curation HootSuite Tools Content 145

Kikolani

JANUARY 20, 2012

The Resources Mashup. 21 Tactics to Increase Blog Traffic – This post is intended to be useful to all forms of bloggers – independent folks, those seeking to monetize, and marketing professionals working an in-house blog from tiny startups to huge companies. Blogging / Writing. Business / Career.

Mashup 120

Mashup Resources Tumblr Widget 120

Kikolani

JANUARY 13, 2012

The Resources Mashup. Knowing how to deal with competition in your industry is vital for success. How to Strategically Dominate the Facebook News Feed – Facebook engagement is the secret sauce for Facebook marketing. Here are a 6 tips to jump start your Google+ business marketing campaigns. Blogging / Writing.

Mashup 115

Mashup Resources Quantcast Yahoo 115

Kikolani

AUGUST 24, 2012

The Resources Mashup. Content Development: Finding Great Topics for Your Target Audience – Find out how to discover great content topic ideas for your target audience using internal resources, tools, and social networks. Beyond laughing, embrace every bad marketing moment as inspiration to make your brand better.

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Mashup Resources How To Remix 117