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The Conjoint Effect: From friends to “for you,” how creator-led content is changing social media

Sprout Social

It’s interesting how many said social media was a disruptive force to big, traditional broadcast media. As Avi Gandhi recently hypothesized on LinkedIn : “ In the early days of the Creator Economy, we used social platforms to connect socially. That is the only certainty in life. Wait, what? Let’s rewind.

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How to Repost a Reel on Instagram (to Feed, Stories, and Reels)

Hootsuite

Here’s how to repost a Reel on Instagram to your main feed, as a new Reel, and to Stories — plus how to schedule them all in advance. How to repost a Reel to your Instagram feed. It’s not like tapping the share button on other platforms. Remix a Reel. I cover how to do that with each method below.

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The ‘Creative Desert’: Brainstorming Social Content Ideas During Slow Days

Social Media Strategies Summit

To help you out when you’re lost in the creative desert, we gathered a panel of social media experts to discuss how to run effective brainstorming sessions for social media campaigns, create the mental space to induce creative thinking, and use KPIs and goals as a guide for what you want to achieve with your posts.

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The Easiest Way To Upload YouTube Shorts (Desktop + Mobile)

Hootsuite

Upload your video Remember, your video has to be 60 seconds or shorter to make it onto the Shorts feed. Viewers who come across your video in the Shorts feed won’t see your thumbnail, but anyone who views your Shorts from your channel page will. You still need to tell the platform (and your audience) what that video’s all about.

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Instagram Reels 101: Everything Your Brand Needs to Know to Get Started

Social Media Strategies Summit

Instagram is the world’s fifth-largest social media site. What’s more, its parent company also owns three of the other four platforms to appear in the top five, including Facebook, WhatsApp, and Facebook Messenger. Fortunately, nothing stays new for long in social media, and plenty of brands have already built robust use cases.

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AskBuffer: Where do you start when creating new social channels for your business?

Buffer Social

How and where do you start when creating a brand new social media channel for your business? It’s a given that social media can drive online awareness for your business, but with the various sites out there, you may be wondering how to efficiently get started when leveraging a social channel for your brand.

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How Government Agencies Can Keep Their Communities Engaged in Creative Ways [VIDEO]

Social Media Strategies Summit

Government agencies can leverage social media to share (sometimes critically) important information with their communities. Led by Emily Allen Lucht , the Director of Communications for the State of Maryland, this panel answered some of the most common questions we hear from social media marketers in government.