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Top Video Marketing Trends of 2024

Social Media Strategies Summit

Video is no longer optional for marketing teams, with 91% of businesses using it as a marketing tool and 88% describing video as an important part of their marketing strategy. If you’re going to see success from video marketing, you need to know what works (and what doesn’t ) — and the landscape changes fast.

Video 229
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Schedule your Instagram photos and videos on Feed or Stories: Step by Step!

Postcron

Save time and schedule your posts on Feed or Stories in 3 simple steps. Before you start: Instagram currently divides accounts into two categories: Professional -which in turn is divided into Business and Creator – and Personal. The best option for you will depend on how you use Instagram. It’s quick and easy!

Feed 100
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Creator Studio for Facebook and Instagram: A guide for marketers

Sprout Social

Think about it: From personal brands run by individual creators to large-scale corporate marketing efforts, the competition is heating up. It has recently been renamed Meta Business Suite and combines Facebook and Instagram Creator Studio features—like planning posts and sending messages—in one place. Select Business assets.

Instagram 103
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How to Target Specific Mobile Devices on Facebook and Instagram

Jon Loomer

This means that you can select to only have the ad appear on Facebook News Feed for a specific device, or only on Instagram Stories for a specific device, etc. To dig deeper, check out this article about comparing Facebook and Instagram audience sizes. For what sort of campaigns might you utilize device targeting?

Mobile 173
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The Easiest Way To Upload YouTube Shorts (Desktop + Mobile)

Hootsuite

Shorts are 15-60 seconds in length, and they’re just as addictive – and easy to create – as a TikTok or Instagram Reel. Whether you want to upload your YouTube Short from desktop or mobile, we’ve got you covered. Upload your video Remember, your video has to be 60 seconds or shorter to make it onto the Shorts feed.

Mobile 91
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Instagram Reels 101: Everything Your Brand Needs to Know to Get Started

Social Media Strategies Summit

Instagram is the world’s fifth-largest social media site. So you might think the team at Instagram would be pretty content with how things are going. The viral video platform burst out of nowhere to become one of the hottest properties in social media marketing, and it’s having a marked impact on Instagram. Image source.

Instagram 233
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Boosted Posts vs. Ads: Tips for Facebook, Instagram, LinkedIn

Hootsuite

Except, it will have a “sponsored” or”promoted” label in the viewer’s social media feed. This allows you to take advantage of the ease of creating a boost post vs ad on Instagram, Facebook, or LinkedIn while also building specifically promotional content that might not be effective as an organic post. What’s a social ad?

LinkedIn 108