Hootsuite

MAY 13, 2020

Considering influencer marketing ? Even if you aren’t, it would be a mistake to ignore influencer marketing trends. Beyond their role as effective brand ambassadors, influencers are also just good marketers. There’s a reason the influencer marketing industry is booming. Influencer has become a bad word. “I

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Influencer Trends Marketing Guidelines 145

Sprout Social

JULY 13, 2021

Known as Viya to her fans, the Chinese influencer makes a living selling her fans everything from cosmetics to mattresses to houses to doorbells. In China, livestream shopping is already worth an estimated $66 billion and influencers like Viya regularly attract viewers in the millions to their streams. What is livestream shopping?

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Video Retail Hosting Fashion 115

Social Media Strategies Summit

DECEMBER 1, 2023

So we thought it was a good time to round up some of the biggest social media moments of the last 12 months, from the neverending viral hype train surrounding the Barbie movie to those horrendous big red boots all the influencers wore for approximately two weeks back in February. Let’s get into it! Well, quite.

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Social Media Meme Fashion Trends 239

Sprout Social

DECEMBER 14, 2022

With a forward-thinking, creative culture, it’s no surprise the fashion world was one of the first industries to embrace the metaverse. Luxury fashion brands like Gucci and Dolce & Gabbana have launched exclusive digital clothing and NFTs to establish themselves as trailblazers in the metaverse. Parade in the Metaverse.

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Industry Examples Real Estate Brands 103

Later

JANUARY 28, 2021

Ready to plan your next influencer campaign? Get our free Influencer Campaign Kit for Small Businesses to help you map out your campaign goals, reach out to influencers, and more! 3: Francheska Medina, Dustin Ross, and Assanté Smith (Hosts of The Friend Zone Podcast). Product photography or video reviews for a new launch.

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Social Media Collaboration Instagram Influencer 114

Later

DECEMBER 8, 2019

Influencer marketing is set to become an $8 billion dollar industry in 2020 — so it’s the perfect time to release The State of Instagram Influencer Marketing Report ! . From changes in caption length and hashtags, to post frequency and which types of influencers get the best engagement, we’re revealing all! .

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Influencer Report Instagram Marketing 67

Social Media Strategies Summit

MARCH 11, 2021

Partner With Influencers. As we’ve already noted, there are already a lot of big names and influencers on Clubhouse. New use cases will almost certainly rear their heads over the coming months as Clubhouse fulfils its goal to open up to the “whole world”, but these are our initial impressions. On Twitter, Elon Musk has 48.3

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Brands Conference Hosting Conversation 226

Social Media Strategies Summit

JULY 19, 2023

One recent example is the 2023 UEFA Champions League Final, where Pepsi hosts an annual pre-match “kickoff show.” 3) Dior @dior / six million followers According to MMI Analytics , Dior generates more mentions than any other historic fashion brand on TikTok. So what’s it doing right? Glossier clearly understands this.

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Brands Energy Sports Fashion 130

Techipedia: Tamar Weinberg

MARCH 12, 2015

As many of you know, I’m working with influencer marketing platform, The Shelf. So first, a little background: I’m the co-founder of The Shelf, an influencer marketing platform. Each participating blogger would host a giveaway on their blog, and this always did wonders for us! We had a fashion app!

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Blogger Influencer Campaign Fashion 100

Ignite Social Media

APRIL 23, 2019

With the study noting that teens are going for a fresh look and interest in vintage styles, there is a natural tie in for fashion and beauty brands. You don’t have to be a beauty or fashion brand for your audience to enjoy filters, it can be as simple a message with your product included. Lens Studio.

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Brands Fashion Hosting Travel 102

Convince & Convert

JUNE 3, 2012

Trying to convince online influencers to tweet, blog, instagram, or pin nice things about your company is the post-modern version of celebrity endorsement, but with less impact. Reasons Why Online Influencer Outreach is Overrated. First , we tend to confuse audience with influence. The Two Dimensions of Online Influence.

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Influencer Klout How To Blogger 157

Hootsuite

SEPTEMBER 10, 2019

A social media takeover is when you grant posting privileges to a person of interest, like an influencer, expert, or professional. While takeovers are most popular on Instagram and Snapchat , they can be hosted on any social platform. There are many reasons to host social media takeover. Increase exposure. y pants for a ????-y

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Social Media How To Hosting Hashtag 111

Social Media Strategies Summit

JANUARY 5, 2022

Hosting Instagram Live sessions is a great way to interact directly with your audience. Collaborate with Influencers. Once you’ve got the basics right, it’s time to take your Instagram strategy one step further: collaborating with influencers from your niche. Tap into influencer marketing. Image via Instagram.

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Small Business Instagram Platform How To 202

Sprout Social

OCTOBER 17, 2022

Hosting a surprise birthday party is on my bucket list. Host an event. Whatever the fashion world calls it, the Telfar Shopping Bag has become one the most coveted “it bags” over the past few years. telfar #telfarglobal #nyfw @rainbowshops #fashion #fashionweek. ? Turn your online connections into a real-life experience.

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Brands Fashion Eventful Hosting 92

Unmetric

OCTOBER 13, 2019

The brand is a Fashion industry leader and is the 2nd most followed brand on Instagram after Nike with 68 million followers, while the brand’s Twitter account is the 6th most followed brand on Twitter with over 11 million followers. Influencer marketing. Victoria’s Secret has several reigning statistics to its name. Content Strategy.

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Social Media Apparel Fashion Instagram 99

Hootsuite

NOVEMBER 14, 2022

Bonus: Download a free, fully customizable influencer media kit template to help you introduce your accounts to brands, land sponsorship deals, and make more money on social media. The OG method: Becoming an influencer. As for what to charge, that’s up to you, but check out these influencer earnings benchmarks for inspiration.

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Social Media Brands Tips Affiliate marketing 112

Hootsuite

OCTOBER 25, 2021

Research shows that interaction — even briefly — with your brand on social media leads to increased brand awareness and loyalty , and influences purchasing behavior. Multiple studies confirm that when used alongside an integrated marketing strategy, social media directly influences purchasing decisions. Host a giveaway.

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Social Media HootSuite Meme Influencer 142

agora pulse

FEBRUARY 13, 2020

The temporary nature of Stories makes followers want to engage immediately, so they don’t miss out on content from their favorite brands and influencers. . Tag influencers. Then, she gave a talk on inclusion and body positivity in fashion. Stories only exist in the Instagram feed for 24 hours, then they disappear.

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Instagram UGC Chemicals Fashion 125

Pixlee

FEBRUARY 3, 2021

Through influencer marketing , the brand partners with athletes, adventurers, and photographers of different backgrounds to inspire outdoorsy fans on social media and engage with its target audience. This works wonders because unlike typical branded ads, influencer marketing is far more subtle. 3 Host Contests and Offer Discounts.

Instagram 98

Instagram Tips Discount UGC 98

Likeable

MARCH 10, 2020

so these brands would be delinquent in their duties as fashion industry leaders in leaving Twitch out of their marketing mix. Each brand has used the platform to launch a limited run product, conducting live unboxing streams to reveal the product and hosting influencer-led giveaways of the limited run items.

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Brands Hosting Microsoft Fashion 79

Keyhole.co

SEPTEMBER 20, 2023

Host live sessions for real-time interactions. An apology by the fashion label through the media did very little to mitigate the issue. Hans regularly hosts insightful discussions with other industry leaders on LinkedIn. Collaborate with them on co-hosted webinars, workshops, podcasts, or industry surveys.

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Reputation Brands Construction How To 59

Later

JUNE 12, 2020

If you’re a fashion brand, create a “5 Amazing Black Fashion Influencers to Follow” list, utilizing each social channel’s unique features to create a cohesive campaign that varies per channel. A fun and interactive idea could be to host a virtual Q&A event ( Instagram Live , Facebook and Instagram Rooms , etc.)

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Social Media Brands Creative Commons Education 106

Pixlee

APRIL 22, 2020

Some are finding ways to reach new audiences with this channel, and they’re using creativity and influencers to launch some of the most engaging campaigns in the form of challenges. GUESS was one of the first major companies to partner with TikTok to host their #InMyDenim campaign in the U.S. Calvin Klein: #MyCalvins. billion.

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Brands Hashtag Fashion Campaign 54

Convince & Convert

MAY 30, 2013

Many of the images are editorial, meaning that they’re not far from what you might see on a fashion blog, or in a magazine. This is especially strategic for fashion and beauty brands, as customers can see things like apparel and makeup on real people versus models, allowing them to judge things like fit and learn styling tips.

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Apparel Fashion UGC Campaign 135

Sprout Social

NOVEMBER 17, 2022

Instagram Reel ideas for fashion and retail brands. Since retail and fashion brands are innately about showcasing products in an attractive way, using Reels for marketing feels natural. The TV host and former Survivor cast member sets the scene with fresh baked cookies, Halloween decorations and more. .

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Types Instagram Brands Collaboration 113

Sprout Social

DECEMBER 29, 2022

For example, their “Worn Wear” campaign on Twitter highlights sustainable fashion that is meant to last. Like many hospitality brands, Airbnb has seen their fair share of negative reviews from renters and hosts. Their values are clear across their social channels. Just dropped: the biggest change to Airbnb in a decade.

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Reputation Sentiment Loyalty Nielsen 88

ProBlogger

MAY 1, 2014

In addition to being fresh content, interviews can help you build relationships with other experts in your niche, provide your audience with different perspectives, and encourage influencers to promote your blog. Six Tips for Hosting an Interview Series. Yes, you can still interview people the old-fashioned way. Face-to-face.

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Hosting Tips Crowdsourcing Template 51

Bill Hartzer

JULY 15, 2010

Comedienne, actress, author, CoverGirl spokesmodel, American Idol judge, talk-show host, and wife. DeGeneres conceals her wealth with ordinary clothes and a gracious attitude, influencing a legion of supporters through her television shows and brand sponsorships. Ellen DeGeneres does it all. Michelle Obama.

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Buy Influencer Web 2.0 Survey 113

Later

MAY 1, 2020

But being paid to post content is just one of many ways to make money on Instagram — and you don’t have to be a superstar influencer to get your slice of the pie. Each model has its pros and cons, but most influencers and content creators use cost per acquisition affiliate links and typically earn between 10-20% commission on sales.

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Instagram How To Affiliate marketing Influencer 57

Sprout Social

MAY 30, 2024

According to the Sprout Social Q3 Pulse Survey, 80% of marketers agree influencers are an essential part of their strategy. That doesn’t mean everyone has mastered influencer marketing. For example, while the average engagement rate for the fashion industry is around 1.53%, its engagement rates on TikTok are much higher at 2.26%.

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Price Cost Influencer ROI 84

Hootsuite

FEBRUARY 13, 2023

Health influencer Dr. Shriram Nene proved he’s a good sport and in on the joke when he shared this hilarious prom pic from his “awkward teenage years” for TBT: Nothing like our awkward teenage years, right? When all else fails, use the hashtag as an excuse to get silly.

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Brands HootSuite Hashtag Instagram 145

Hootsuite

MAY 10, 2023

Okay, they’re cliches, but these sayings are especially true when it comes to micro influencers. Using a micro influencer in your marketing strategy can have a big impact on your social media goals. But before you start DMing every micro influencer you follow, you first need to be able to answer a few questions.

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Influencer Collaboration Authentication Campaign 105

Likeable

FEBRUARY 2, 2021

There’s also a large fashion community on the app—and Wisdom Kaye is one of its best-dressed. Wisdom is a 19-year-old from Houston whose outfits put a new, modern spin on 1970s fashion. Get all kinds of fashion inspo from Wisdom by following him on TikTok and Instagram. Not too shabby of a year, we’d say! Jarvis Johnson.

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Social Media Fashion YouTube Instagram 68

Hootsuite

MARCH 2, 2022

Creators (sometimes known as influencers) can be your way in. In fact, 84% of consumers say they would purchase, try, or recommend a product to friends and family based on relevant influencer content. For specific strategies, check out our blog post on how to work with social media influencers. Advertise to your target audience.

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Retail Social Media Brands Tips 104

Pixlee

DECEMBER 2, 2021

Add co-hosts to diversify your content. Tap Into Influencer Content. Influencer Marketing continues to pave the way for brands hoping to expand their online audiences, boost conversion rates, and increase brand awareness on social media. Open the floor to feedback from your viewers in the comments section.

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Campaign UGC Hashtag Influencer 52

Keyhole.co

MAY 9, 2023

In this post, we’ll explore six compelling Instagram contest ideas to help you host giveaways like a pro. Hosting an Instagram giveaway can help brands – Multiply followers and engagement: Incentivize the audience to engage with your content. Build strong partnerships: Partner with niche influencers to reach a vast audience.

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Instagram UGC Hashtag Guidelines 52

Pixlee

JANUARY 5, 2022

For the brand’s first TikTok Fashion Show , Puma partnered with several well-known creators, challenging them to incorporate specific Puma graphics into their own unique designs. Puma then used Pixlee to create a gallery of the brand’s TikTok videos showcasing brand products and influencer content.

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Social Media Video Content UGC 52