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How to Use Google Tag Manager to Manage the Facebook Pixel and Events

Jon Loomer

For the past couple of years now, I’ve used Google Tag Manager to manage the Facebook pixel and events (both standard and custom events). I wish I would have started using GTM to manage my Facebook pixel and events sooner. Within the Google Tag Manager workspace for your domain, go to Tags.

Eventful 211
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How Tagging Everyone in Your Facebook Group Can Help and Harm It

SocMed Sean

If you are a Facebook group admin and are struggling to reach your group members, you might explore the option of using the @everyone tag to get some attention. The post How Tagging Everyone in Your Facebook Group Can Help and Harm It appeared first on SocMedSean - Social Media Sean.

Groups 130
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Create a Custom Facebook Event for a Watched YouTube Video in Google Tag Manager

Jon Loomer

You can create a custom Facebook event to track, optimize, and retarget them with Facebook ads. First, know that I use Google Tag Manager to manage my Facebook pixel. For more on using Google Tag Manager for creating custom events, check out the following blog posts: Create Facebook Pixel Events for Scroll Depth.

Eventful 212
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Facebook Announces New Advertising Options for the Holidays, Including Product Tags in Instagram Ads

Social Media Today

Facebook has announced some handy new promotional options for the holidays, including new custom audiences and product tags in Instagram ads.

Products 218
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Does Interest Tagging on Facebook Increase Traffic?

Social Media Today

Facebook's interest tagging option for posts should ideally boost reach and response with relevant audiences - but is that true in practice?

Facebook 165
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Optimizing Facebook for Business: Tabs, Tags & Sharing

Harp Interactive

When it comes to Facebook, your brand is competing with rants, life events, link suggestions, pet photos, Mafia Wars, Farmville & other businesses vying for attention! Below I’ll share with you a few ways to optimize your Page as well as a few tactics on optimizing your website for Facebook sharing! Optimize Your Facebook Tabs.

Facebook 408
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Paid Advertising on LinkedIn: The Value of the LinkedIn Insight Tag

Ignite Social Media

There’s the Facebook Pixel, Pinterest Tag, and Snap Pixel, to name a few. LinkedIn has a lightweight Javascript tag; the “LinkedIn Insight Tag”. Now without further ado, the LinkedIn Insight Tag ultimately provides several benefits to advertisers. And it’s uniquely business. Lookalike Audience Lists.

LinkedIn 177